Published By: SwellPath
Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
The PowerMTA Management Console (PMC), v1.0, is a newly released web based enterprise and a scalable software solution. PMC allows for the centralized configuration, monitoring, and reporting of multiple PowerMTAT installations.
This Whitepaper will attempt to address some frequently asked questions about the core differences between open source MTAs and commercial MTAs. It will also explain why making the switch may qualify as long term cost-effective investment.
PowerMTA is a configurable and robust email solution to ensure emails are being delivered at an optimal rate, even if ISPs flag your network. Changes in ISP policy can be met easily with PowerMTA and are dynamically adjustable for any threshold.
One advanced new feature is the ability to extend to allow setting priorities to each recipient in the email queue. We call this feature Queue Prioriztion. It now has the ability in PowerMTAT to set the priority of a recipient of set of recipients.
Today's enterprise environments need fast, reliable and immediate execution of email messaging flow. And to successfully achieve greater deliverability, proven technologies need to be in place to optimize the messaging infrastructure.
Using PowerMTA's VirtualMTA technology, Pure360 was in a position to easily provide dedicated IPs for their clients. and adhere to ReturnPath's certified sender requirements to maintain high inbox placement rates.
After evaluating PowerMTA from Port25 Solutions, smartFocus' digital messaging objectives for enhanced inbox placement became a reality. Read the full case study to find out what Port25 can do for you and your business too!
As the chief crisis management solution nationwide, it is essential that eAlert utilizes a delivery system with maximum reliability, delivery performance, and reporting features to meet its clients' demands - PowerMTA was the only SMTP software flexible enough to supply these necessary features and easily integrate into eAlert's current system without interruption.
Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.