emerging media

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Published By: SAP     Published Date: May 18, 2014
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management, business insights, architecture, business intelligence, big data tools
    
SAP
Published By: CA Technologies     Published Date: Aug 22, 2017
As the United Kingdom and the rest of Europe prepare for Brexit (Britain’s exit from the European Union), information security experts are left wondering what this would mean to the security and risk management processes that have been put in place in the past and how they need to adjust to the emerging reality. This document discusses the impact of Brexit on privileged access management and what information security professionals may consider as immediate solutions to mitigate risks.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 26, 2017
As the United Kingdom and the rest of Europe prepare for Brexit (Britain’s exit from the European Union), information security experts are left wondering what this would mean to the security and risk management processes that have been put in place in the past and how they need to adjust to the emerging reality. This document discusses the impact of Brexit on privileged access management and what information security professionals may consider as immediate solutions to mitigate risks.
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CA Technologies
Published By: Sage People     Published Date: Nov 02, 2017
These are the end times for traditional enterprise resource planning (ERP) solutions. Overstatement? Not really—especially for growing businesses like yours. Old-school ERP systems are simply too slow, complex, and inflexible to keep up with today’s business climate. Think about your existing ERP. Does it support industry-specific best practices, ever-changing regulatory requirements, and emerging technologies such as social media, mobile, cloud, and analytics? If not, you could risk losing ground to your competitors as a result.
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workflow software, performance indecator, monitor and analyse performance, enterprise resource planning, financial management services, business transformation, competitive/swot analysis, small business accounting, audits, account reconciliation, accounting automation, accounting audits, financial systems, contract lifecycle management, business intelligence, business analytics
    
Sage People
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
Published By: Group M_IBM Q119     Published Date: Jan 08, 2019
The discipline of data quality assurance ensures that data is "fit for purpose" in the context of existing business operations, analytics and emerging digital business scenarios. It covers much more than just technology. It includes program management, roles, organizational structures, use cases and processes (such as those for monitoring, reporting and remediating data quality issues). It is also linked to broader initiatives in the field of enterprise information management (EIM), including information governance and master data management (MDM)
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Group M_IBM Q119
Published By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
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facebook, social media, marketing, emerging marketing, social media marketing, business tools
    
Facebook
Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
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facebook, marketing, social media, emerging marketing, social media marketing, market research
    
Facebook
Published By: Trimble     Published Date: Apr 26, 2018
It’s a pivotal, yet promising time in the construction industry filled with opportunity, but how do you capitalize on it? Download this eBook, Key Construction Trends Project Managers Need to Know, and learn: • The top 10 trends driving the construction industry—and how project managers can take advantage of them • How advancing technology, an evolving workforce, and lean construction are driving these emerging trends • A perfect solution you can put to work immediately that will pave your way to success in construction project management Download ebook
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Trimble
Published By: Teradata     Published Date: Feb 26, 2013
Data is now available, often in endless amounts, from many rich sources. This article discusses the answers to how organizations can thrive in this era of rich and boundless information using a Unified Data Architecture platform.
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gaining value from emerging data, nothing more than just the next step, data mining, unified data architecture platform, social media, mobile devices
    
Teradata
Published By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
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enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media
    
Equinix
Published By: Silverpop     Published Date: Jun 15, 2012
The way we communicate is moving-literally. Smart phones are outselling PCs, and tablet sales are expected to outpace desktop sales by 2013. But although the screens may be smaller, the possibilities for engagement are larger than ever.
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marketing, silverpop, email, mobile marketing, social media, emerging marketing, social media platforms
    
Silverpop
Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
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facebook, marketing, social media, emerging marketing, digital media, web analytics
    
Facebook
Published By: Netezza IBM US     Published Date: Feb 29, 2012
This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.
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netezza, marketing, emerging marketing, digital media, social media, marketing tools
    
Netezza IBM US
Published By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
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adobe, marketing, social media, emerging marketing, media, digital, digital advertising
    
Adobe
Published By: Salesforce.com     Published Date: Feb 12, 2014
It has been said that you can’t manage what you can’t measure, and you must measure what really matters. New service delivery models for IT service management, such as software as a service (SaaS), as well as emerging communications channels for support that include social media, will require some changes to the way you traditionally measure the effectiveness of your services. That’s why you should reexamine your service metrics as you begin to rely more heavily on SaaS, social media, and a more services-oriented approach to IT delivery.
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social media, metrics, it service management, cloud platform, collaboration, it service management, saas, it help desk, productivity, it assistance, remedy force bmc, salesforce
    
Salesforce.com
Published By: Kenandy     Published Date: Jan 28, 2015
Manufacturing and product companies are facing critical challenges. To survive in the new global economy, companies need to continuously reinvent themselves. They need to rapidly add new products and acquire new businesses. They need to build new partnerships and channels. They can’t depend on the same set of suppliers tomorrow that they do today. And they can’t expect to do business the same way in new and emerging markets. For these reasons, enterprises need a new kind of ERP, one that’s faster to deploy and can: Adapt very quickly Go into the hands of employees, customers and partners immediately, with little or no training Provide continuous visibility into their operations It’s no surprise that CIOs, manufacturing managers and operational executives are looking for new solutions. They have to ?nd solutions to get the three strategic capabilities they need to succeed: greater operational agility, the ability to collaborate and continuous visibility. You need to position your com
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cloud erp, enterprises, continuous visibility, collaboration
    
Kenandy
Published By: Oracle     Published Date: May 22, 2012
We've all heard both sides of the social commerce debate: "Facebook doesn't work," on the one hand, and "why wouldn't retailers experiment with Facebook" on the other. This whitepaper will teach you how true innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
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oracle, social media, facebook, emerging marketing, social commerce, digital media
    
Oracle
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
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