Published By: Tealium
Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.