Published By: Engagio
Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts.
The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
Published By: Mintigo
Published Date: Nov 20, 2017
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI enable marketers and sales reps to target, engage, and convert the most likely prospects with unparalleled precision. This ebook will guide you through the science, applications, and results of this new technology, and show you how to use it to empower your organization. Download now.
Published By: Cantaloupe
Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Published By: Cantaloupe
Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all.
This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond.
Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Published By: CrowdTwist
Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers.
Learn how to:
- Extend customer touchpoints
- Leverage mobile insights
- Reward for social engagement
- Utilize data to drive personalization
Published By: CrowdTwist
Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase.
- The benefits of adopting a strategic approach to rewarding for spend
- Effective spend activities ideas to reward for purchases
- Effective reward ideas to incentivize purchases
Why read another little book about a BIG subject?
Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
Small and midsize retailers around the world are seeing their businesses transform in a variety of ways. These firms, typically with fewer than 1,000 employees, have been transforming themselves as customers seek new types of engagement and as suppliers expect higher levels of efficiency and effectiveness. New business models and new competitors are changing the way retailers do business. Rather than simply react to new threats, successful retailers are leveraging technology in new ways to sharpen business practices, improve agility, and better serve customers while strengthening the role of retailers in the supply chain.
Through digital transformation including the effective engagement of the internet of things (IoT) to track inventory, the opportunity to maintain and gain competitive advantage can be significant.
Published By: SAP Hybris
Published Date: Oct 26, 2017
Supporting the Buyer Journey with Customer Service, which discusses the opportunity for customer service and support teams to improve the entire buyer experience through continuous pre and post-purchase engagement
Cisco is committed to leading the collaboration revolution— both today and tomorrow. The role of technology in themarket place is to support and inspire big ideas and innovation. Digital transformation is going to continue to drive new ways of working, and Cisco will remain a driving force, with a vision that extends beyond in-house innovations—because the best ideas can come from anywhere.
Culture has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people's behavior, innovation, and customer service: 82 percent of survey respondents believe that "culture is a potential competitive advantage." Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
Employee engagement levels have been dropping for several years, and today they hover near all-time lows. This decline must be halted and reversed – because at the end of the day, business success comes down to a human equation. Companies can’t grow and thrive without the passion, innovation, and productivity their people bring to the business. Here are five practical, forward-looking steps you can take now, together with guidance on how you can use SAP® SuccessFactors® solutions to increase employee engagement.
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement.
Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is.
Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
The Games industry is growing at break-neck speed, surpassing growth rates of the
Entertainment industry as a whole. Many Games industry players are joining the race to win-over
the coveted online games audience. Developing new games that not only draw in audiences,
but also keep them engaged is an on-going challenge. Recently we solicited feedback from
more than 150 Akamai global games customers to gain industry insights into the challenges and
opportunities their faced with each day. We would like to share their responses with you.
Published By: HPE Intel
Published Date: Mar 15, 2016
To free up staff resources to focus on strategic business initiatives, many IT leaders are considering engaging a partner to handle ongoing data center maintenance and optimization. But, too often, data center management services fall short of expectations. Standard care services may be limited in scope, and may not support the range of legacy hardware already in the data center. Conversely, complex managed or outsourced services may involve a costly, fully-customized engagement, in which costs are unpredictable, and control is wrested away from the enterprise. Finally—and perhaps most importantly—many data center management service providers seem to lack the innovative spark that will ensure continuous improvement to data center operations.
Apps are taking over -- app usage represents more than 85% of total device time. But the app space is extremely competitive, and 20% of downloaded apps are opened just once.
So, how do you separate your app from the pack? Performance is a key way.
Download this infographic to learn how to overcome the complexity of app environments to deliver fast, engaging app experiences that count.
Today’s mobile users are spoiled. They demand rich, desktop quality experiences tailored to their devices and delivered at lightning fast speeds. And while these “always on” users represent a tremendous business opportunity, satisfying their high expectations requires overcoming complex mobile delivery challenges. In this e-book, we review three key mobile delivery challenges and explain how you can overcome them by optimizing for fast APIs, mobile apps, and mobile sites to increase engagement, revenue, and customer loyalty.
Download today to learn how your business can Meet Today’s Mobile Mandate.
Published By: Genesys
Published Date: Jun 07, 2017
Get this eBook now to learn:
- How to engage with your customers in an ultra-connected world
- How to make your customer engagement operations easy and efficient
- Why it’s time for an all-in-one cloud contact center solution
Engage everywhere to improve everywhere Two out of three executives under the age of 35 are frustrated by technology at work, but believe they can be more productive with information sharing, and that better communications will positively impact business growth. Find out how else the digital revolution is impacting midsize businesses.
"Differentiate your organization through customer engagement
Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives’ agendas. This Aberdeen report details how “best-in-class” firms are achieving greater customer retention and annual growth as a result. Discover more in the report now >"
With new technologies, new opportunities often emerge, especially in business. Download this asset to learn more about how social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged.
Sponsored by: HPE and Intel®
This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.
Businesses in virtually every industry are using location data to better understand their customers and users. By knowing how people move through and interact with a venue, businesses can gain valuable insights to optimize their locations and engage customers at the point of decision. However, contextual customer information is only as valuable as its accuracy. And when it comes to capitalizing on location data, a meter is worth more than a kilometer.