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Published By: Zendesk     Published Date: Jun 29, 2018
In the global market for customer service software, Zendesk is once again recognized as a leader in the 2018 Gartner Magic Quadrant for the CRM Customer Engagement Center. Every year, Gartner conducts a thorough analysis of service providers in the customer service and support application space. We believe the Gartner Magic Quadrant for the CRM Customer Engagement Center report provides valuable information for business leaders who seek technology solutions for interacting and engaging with their customers. Zendesk can again be found in the 2018 report’s Leader quadrant, which we consider a reflection of the success of our 125,000 customers, including enterprise clients like Airbnb, Tesco, and the University of Tennessee. The past year alone has included a number of significant milestones for us, including the release of AI-enhanced features for self-service and surpassing $500 million run rate in revenue. As our customer base continues to grow, we strive to be a dynamic vendor for bus
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Zendesk
Published By: Dell Server     Published Date: Aug 07, 2018
IT is in the midst of one of its major transformations. IDC has characterized this paradigm shift as the “third platform,” driven by innovations in cloud, big data, mobility and social technologies. Progressive enterprises are seeking to leverage third-platform technologies to create new business opportunities and competitive differentiation through new products and services, new business models and new ways of engaging customers.
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Dell Server
Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: SAS     Published Date: May 24, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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SAS
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: HPE Intel     Published Date: Mar 15, 2016
To free up staff resources to focus on strategic business initiatives, many IT leaders are considering engaging a partner to handle ongoing data center maintenance and optimization. But, too often, data center management services fall short of expectations. Standard care services may be limited in scope, and may not support the range of legacy hardware already in the data center. Conversely, complex managed or outsourced services may involve a costly, fully-customized engagement, in which costs are unpredictable, and control is wrested away from the enterprise. Finally—and perhaps most importantly—many data center management service providers seem to lack the innovative spark that will ensure continuous improvement to data center operations.
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HPE Intel
Published By: Akamai Technologies     Published Date: May 05, 2017
Apps are taking over -- app usage represents more than 85% of total device time. But the app space is extremely competitive, and 20% of downloaded apps are opened just once. So, how do you separate your app from the pack? Performance is a key way. Download this infographic to learn how to overcome the complexity of app environments to deliver fast, engaging app experiences that count.
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app, app experience, app environment, consumer engagement
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 12, 2017
The ways in which the Internet supports our everyday lives have become richer, more engaging, and more mobile. This innovation is driven by the visionaries, designers, developers, and managers of the web experiences that users consume every day. By exploring new ways to solve challenges and improve products and services that enrich our lives, developers and business owners have stretched the Internet to support use cases for which it was never designed. In order to succeed, modern web experiences must seem simple to end-users, even though most ultimately require complex design and technology to deliver.
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web experience, web design, mobile, internet supporters
    
Akamai Technologies
Published By: LifeSize, a division of Logitech     Published Date: Sep 08, 2015
In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conference calls enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
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video conferencing, speed, competitive advantage, scale, business continuity
    
LifeSize, a division of Logitech
Published By: Cisco     Published Date: Aug 03, 2015
How to create an engaging collaborative workplace with Cisco
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Cisco
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience
    
Mobify
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention
    
Oracle
Published By: LogMeIn     Published Date: Mar 19, 2015
Many organizations are making fundamental changes to their organizational structures, delivery models are changing, support organizations are adding new capabilities, and mission statements are changing at breakneck speed. Our support organizations are adding new services, taking on new roles and responsibilities, engaging in different ways with their customers, and consolidating many operational functions to create a scalable delivery model that is focused on customer success and outcomes within a cost structure that meets the company’s revenue, cost, and margin goals. This report will explore some of these issues, and how support organizations can make the shift needed to meet their customers' needs.
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delivery models, customer support, support services, service offerings
    
LogMeIn
Published By: Collective Health     Published Date: Aug 24, 2016
o This actionable resource guide covers 7 ways you can think like a marketer to create a compelling Open Enrollment communications campaign. Use it to create an engaging and understandable experience for your people. The guide includes: ? Tips for developing communications your people will actually open, read, and understand ? Borrowing cardinal rules from consumer marketers and making them work for you ? Setting goals, strategy, and measuring ROI for this year's Open Enrollment
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best practices, communications, business management
    
Collective Health
Published By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
Published By: Limelight Networks     Published Date: Mar 02, 2018
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge. Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs. Download this guide to learn: The four major performance factors that can affect user experience Why speed alone isn't an accurate measure of performance How a content audit can identify performance bottlenecks The role content storage can play in reducing costs and latency How to decide what features are most important to your business
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content delivery network, cdn, web performance, web acceleration, digital content delivery, ddos protection, ddos, web application security, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks
Published By: Dome9     Published Date: Apr 25, 2018
The term “Cloud First” was initially popularized by Vivek Kundra, who formerly held the post of White House CIO and launched this strategy for U.S. federal government IT modernization at the Cloud Security Alliance Summit 2011. The underlying philosophy of the cloud-first strategy is that organizations must initially evaluate the suitability of cloud computing to address emergent business requirements before other alternatives are considered. This paper offers guidance to help organizations establish a systematic and repeatable process for implementing a cloud-first strategy. It offers a high-level framework for identifying the right stakeholders and engaging with them at the right time to reduce the risk, liabilities, and inefficiencies that organizations can experience as a result of adhoc cloud decisions. The goal of this guidance is to help ensure that any new cloud program is secure, compliant, efficient, and successfully implements the organization’s key business initiatives.
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Dome9
Published By: B Channels     Published Date: Apr 27, 2018
This white paper provides an overview of Cloud service providers and outlines three key learnings for dealing with them effectively. Discover what connects cloud service providers with traditional software vendors Download to explore 3 key differences.
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B Channels
Published By: B Channels     Published Date: May 01, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IOT ecosystem capabilities. Our solutions help our clients plan and deliver scalable loT by showing an understanding of their market segments, then delivering on designing effective programs. We are adept at finding and engaging partners in loT segments by finding, nurturing and growing partner ecosystems.
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B Channels
Published By: TriNet     Published Date: Nov 26, 2012
Download this white paper for best practices on how to better understand and effectively manage a multi-generational workforce.
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workforce management, human resources, best practices, diverse workforce
    
TriNet
Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
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monitor, optimize, validate, digital, experiences
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone. This eBook will give you insight into: Monitor how users interact with your online applications by leveraging real user data Optimize behaviors that drive the most revenue impact across user locations and devices Validate whether the optimizations resulted in desired business outcomes using real-world situations
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monitor, optimize, validate, digital, experiences
    
Akamai Technologies
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