Take the productivity leap -- Boost output as efficient as possible, and bottom line will follow. You need engaged employees who can work together without obstacles. Learn 5 ways a collaboration platform can boost productivity for your company.
Find out how to use our Facebook Timeline best practices to help your organization build an effective social media strategy, strengthen relationships with your brand's community and see your ROI on your Facebook campaign.
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
Today’s B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
Join IBM clients as they share how they drove real outcomes with collaborative processes. See how IBM partners are innovating the leading enterprise software platform. Hear IBM's perspective on these technological shifts and see the latest advancements in action.
For years, organizations have recognized that a better understanding of customers can translate to more sales, increased customer satisfaction and reduced customer churn. Initiatives focused on a 360-degree view of the customer have gone a long way toward providing those benefits by synthesizing customer profiles, sales history and other structured data from multiple sources across the enterprise.
But today, customer-centric organizations are discovering that there is more opportunity for growth when they enhance that 360-degree view with information from more sources, both within and beyond the enterprise (see Figure 1). Information in email messages, unstructured documents and social media sentiments—previously beyond reach—is now extending the 360-degree view.
Data is multiplying rapidly in quantity and variety for enterprises of all kinds. In multicloud environments, a range of data sources is exponentially increasing the stream of incoming information, from the Internet of Things and social media, to mobile devices, virtual reality implementations and optical tracking. While organizations are readily investing in artificial intelligence (AI), most haven’t done due diligence to understand their data or ensure the quality of data needed to benefit from AI solutions. In many organizations, their data is inaccessible, unreliable, or non-compliant with data privacy and protection rules.