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Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: BrightWave Marketing     Published Date: Mar 13, 2008
BrightWave Marketing designed and executed a remarketing email campaign to help CoreNet Global, the world’s leading professional association for corporate real estate and workplace executives, promote its Annual Summit. Read this case study to find out about the changes made and their results.
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brightwave, email marketing, event marketing, conference, conferences, registrations, register, registration
    
BrightWave Marketing
Published By: IBM     Published Date: Sep 18, 2008
When bound to regulation and compliance, process manufacturers find opportunities to grow through enterprise resource planning (ERP). However, 50% of process manufacturers execute non-integrated ERP strategies. This Aberdeen Group research study reveals best practices to help you adapt or select an ERP vendor that improves your business performance.
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erp, enterprise resource planning, cindy jutras, process, process industry, chemical, food and beverage, food, beverage, pharmaceutical, pharma, best-in-class, material requirements planning, mrp, global competition, manufacturing process, microsoft dynamics, acsis, fullscope, traceability
    
IBM
Published By: Aomega     Published Date: Nov 06, 2006
Recent regulatory additions require that companies take proactive measures like penetration testing to enforce data privacy and integrity.  By deploying a distributed model companies can execute testing from different security levels which is important in challenging posture based on level of access.
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regulatory compliance, compliance, data privacy, pci, data privacy, data protection, access control, security testing, security audit, glba, hipaa compliance, aomega
    
Aomega
Published By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Marketo     Published Date: Jun 26, 2015
Read this complimentary copy of the Gartner Magic Quadrant for CRM Lead Management, and find out why Marketo was named a leader based on completeness of vision and the ability to execute.
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Marketo
Published By: Network Automation     Published Date: Dec 08, 2008
Often, the insurance underwriters stay late that last day of the month to enter new policies. This means that IT staff have a very small window to execute the applications critical to successful and error-free closing of the accounting books. IT staff had to run and baby sit the applications – one application requiring manual operation took over three hours to complete, another that uploads premium and claim information to the data warehouse took up to six hours.
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network automation, application execution, process automation
    
Network Automation
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
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aprimo, marketing challenges, soa, micro marketing, campaign management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
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aprimo, marketing operations, marketing tools, marketing model
    
Aprimo, Inc.
Published By: SAP     Published Date: Mar 29, 2011
Learn how leveraging a defined, repeatable sales process enables both sales and marketing organizations to drive consistent, and therefore more predictable, behavior and results. If your organization has a defined sales process, you can track your ability to successfully execute that process.
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sap, revenue stream, advanced analytics, crm
    
SAP
Published By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
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mediavantage, monitoring, measurement, communications, reptutation management, crisis communications, analysis, investors, public relations
    
MediaVantage
Published By: MoveOp     Published Date: Dec 15, 2010
This paper describes critical steps in executing a successful migration of servers and applications to a cloud-base Infrastructure as a Service (IaaS) vendor.
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server migration, migrate to cloud, application migration, unix to linux
    
MoveOp
Published By: Pinpoint Systems Corporation     Published Date: Feb 07, 2011
Guidelines for Implementing an Enterprise Interactive Marketing Solution to Execute a Relationship Marketing Strategy
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relationship, interactive, marketing, call centers, multi channel
    
Pinpoint Systems Corporation
Published By: Riverbed     Published Date: Nov 15, 2012
Edge-VSI enables a high performance stateless branch - where virtual servers and storage are managed at the data center, but execute with local performance. Read on to learn more about VSI with Riverbed.
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riverbed, vsi, virtual storage, virtualization, server infrastructure, wan optimization
    
Riverbed
Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
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marketing analytics, customer life cycle, data management, marketing insights
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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gartner, adobe, adobe social, digital asset management, web content management, adobe experience manager, aem, internet marketing, marketing, customer engagement, user experience, mobile applications, content management
    
Adobe
Published By: BlackBerry     Published Date: Oct 03, 2012
Find out what key elements to consider in your Enterprise Mobility Strategy. And learn how BlackBerry Mobile Fusion can improve mobile security, reduce TCO and improve productivity.
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mobile device management, mobile security, bring your own device, byod, enterprise mobility strategy
    
BlackBerry
Published By: Blackberry     Published Date: Oct 03, 2012
Find out what key elements to consider in your Enterprise Mobility Strategy. And learn how BlackBerry Mobile Fusion can improve mobile security, reduce TCO and improve productivity.
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mobile device management, mobile security, bring your own device, byod, enterprise mobility strategy
    
Blackberry
Published By: Symantec     Published Date: Oct 07, 2014
Symantec Endpoint Protection 12.1 was, once again, positioned as a Leader in Gartner’s Magic Quadrant and rated highest in the ability to execute. Read the report to learn about the Endpoint Protection landscape, growth drivers and challenges, and where vendors are positioned. * 10 reports published since 2002; previous titles include the Magic Quadrant for Enterprise Antivirus.
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endpoint protection, growth drivers, challenges, vendor position, antivirus, magic quadrant
    
Symantec
Published By: Cisco     Published Date: Mar 25, 2015
Offices aren’t productivity factories anymore—they’re collaboration centers where individuals and groups can develop their best ideas. That means building out an office takes a whole new approach, and it isn’t just about using aesthetics and shiny toys to attract top talent (although that is part of it). Successful offices are functional tools that bring technology and people together so they can do their best work. Cisco® Collaboration tools bring people together to speed the decision-making process and help you execute on your most innovative ideas while cutting operational waste. Bring Cisco Collaboration to your workplace and create a workplace that works.
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Cisco
Published By: Cisco     Published Date: Nov 17, 2015
The days of punching in and zoning out are gone. Offices aren’t productivity factories anymore—they’re collaboration centers where individuals and groups can develop their best ideas. That means building out an office takes a whole new approach, and it isn’t just about using aesthetics and shiny toys to attract top talent (although that is part of it). Successful offices are functional tools that bring technology and people together so they can do their best work. Cisco® Collaboration tools bring people together to speed the decision-making process and help you execute on your most innovative ideas while cutting operational waste. Bring Cisco Collaboration to your workplace and create a workplace that works.
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Cisco
Published By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
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personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
    
Adobe
Published By: AlienVault     Published Date: Aug 11, 2015
This webinar talks about common browser vulnerabilities used to execute attacks, what attackers do next to take control of the system, and how to catch it before the attacker moves further into your network
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end-user protection, cyberattacks, browser vulnerabilities, security management, modern threats, threat sharing, security products, firewall, anti-virus, network intrusion detection, vulnerability management
    
AlienVault
Published By: Extreme Networks     Published Date: Sep 06, 2016
This trusted analyst report by Gartner evaluates a variety of LAN vendors providing converged access layer connectivity and positions vendors in their respective quadrant based on their ability to execute, and their completeness of vision.
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gartner, magic quadrant, lan, wired, wireless, vendors, connectivity
    
Extreme Networks
Published By: Entrust Datacard     Published Date: Nov 24, 2015
Deciding on the right SSL management platform for your organisation can be daunting. This step-by-step guide will not only you help you along the path to finding the right service, but also ensure you execute a successful implementation.
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Entrust Datacard
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