New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
BrightWave Marketing designed and executed a remarketing email campaign to help CoreNet Global, the world’s leading professional association for corporate real estate and workplace executives, promote its Annual Summit. Read this case study to find out about the changes made and their results.
When bound to regulation and compliance, process manufacturers find opportunities to grow through enterprise resource planning (ERP). However, 50% of process manufacturers execute non-integrated ERP strategies. This Aberdeen Group research study reveals best practices to help you adapt or select an ERP vendor that improves your business performance.
Recent regulatory additions require that companies take proactive measures like penetration testing to enforce data privacy and integrity. By deploying a distributed model companies can execute testing from different security levels which is important in challenging posture based on level of access.
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
Often, the insurance underwriters stay late that last day of the month to enter new policies. This means that IT staff have a very small window to execute the applications critical to successful and error-free closing of the accounting books. IT staff had to run and baby sit the applications – one application requiring manual operation took over three hours to complete, another that uploads premium and claim information to the data warehouse took up to six hours.
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
Learn how leveraging a defined, repeatable sales process enables both sales and marketing organizations to drive consistent, and therefore more predictable, behavior and results. If your organization has a defined sales process, you can track your ability to successfully execute that process.
Published By: Riverbed
Published Date: Nov 15, 2012
Edge-VSI enables a high performance stateless branch - where virtual servers and storage are managed at the data center, but execute with local performance. Read on to learn more about VSI with Riverbed.
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
Published By: Symantec
Published Date: Oct 07, 2014
Symantec Endpoint Protection 12.1 was, once again, positioned as a Leader in Gartner’s Magic Quadrant and rated highest in the ability to execute. Read the report to learn about the Endpoint Protection landscape, growth drivers and challenges, and where vendors are positioned.
* 10 reports published since 2002; previous titles include the Magic Quadrant for Enterprise Antivirus.
Offices aren’t productivity factories anymore—they’re
collaboration centers where individuals and groups
can develop their best ideas. That means building out
an office takes a whole new approach, and it isn’t just
about using aesthetics and shiny toys to attract top
talent (although that is part of it). Successful offices
are functional tools that bring technology and people
together so they can do their best work. Cisco®
Collaboration tools bring people together to speed the
decision-making process and help you execute on
your most innovative ideas while cutting operational
waste. Bring Cisco Collaboration to your workplace
and create a workplace that works.
The days of punching in and zoning out are gone. Offices aren’t productivity factories anymore—they’re collaboration centers where individuals and groups can develop their best ideas. That means building out an office takes a whole new approach, and it isn’t just about using aesthetics and shiny toys to attract top
talent (although that is part of it). Successful offices are functional tools that bring technology and people together so they can do their best work. Cisco® Collaboration tools bring people together to speed the decision-making process and help you execute on
your most innovative ideas while cutting operational waste. Bring Cisco Collaboration to your workplace and create a workplace that works.
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards.
Read the paper to learn:
• The benefits of well executed personalization
• How to navigate the landscape between anonymous and authenticated data
• Safe and effective uses of consumer information
• The technological building blocks to put these new methods to work
Published By: AlienVault
Published Date: Aug 11, 2015
This webinar talks about common browser vulnerabilities used to execute attacks, what attackers do next to take control of the system, and how to catch it before the attacker moves further into your network
This trusted analyst report by Gartner evaluates a variety of LAN vendors providing converged access layer connectivity and positions vendors in their respective quadrant based on their ability to execute, and their completeness of vision.
Deciding on the right SSL management platform for your organisation can be daunting. This step-by-step guide will not only you help you along the path to finding the right service, but also ensure you execute a successful implementation.