When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.
Explaining what your company does can be a challenge. When your product is natural language processing, it can be outright difficult. Learn how the explainer video we produced for Inbenta helped to communicate their value to both customers and investors, but also increased online conversion rates by 20%.
In 60 Seconds you will learn why an explainer video is the most effective way to communicate your business or organization's message and the cognitive psychology behind their success. We discuss how to simplify your company’s story, so people know what you do; how to use dual coding theory, so people relate to and remember your story; and how to better connect with your audience, so more people buy your product or service.