The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?
If you put the fan experience first, more robust data — and, subsequently, revenue growth — will follow. But event organizers often focus too much on content, ticketing, and sponsorship. See the new path.
Published By: Panasonic
Published Date: Jan 10, 2019
Every day, Media & Entertainment companies face new challenges on all fronts, from traditional cable and broadcast to streaming services like Netflix and Hulu. Meanwhile, creators of live experiences struggle to convince fans to turn from their devices and see the real thing. This presents unique challenges to decision makers struggling to determine the most opportune time to adopt the technologies that can address these threats and trigger growth. This report looks at the trends, attitudes and behaviors that are determining the present and future of Media & Entertainment.