Published By: Marketo
Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
Published By: Monetate
Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate.
In the report you’ll learn:
• Three core capabilities Forrester considers requirements for savvy optimization.
• EOP evaluation strategies you can use to evaluate your current vendor (or select a new one)
• Criteria that Forrester used to determine Monetate as a “Strong Performer”
Storage is at the heart of any data center application. Whether you’re managing hundreds of virtual machine images or millions of records, you need to be able to save, search for, and retrieve that data in the optimal amount of time.
In this White Paper we’ll explore how you can manage your storage needs, optimize storage performance, and do so while saving money at the same time.
Published By: Tealium
Published Date: Mar 12, 2014
“The Rise of Data Activism: How Digital Data Distribution Platforms (D3P) Enable Marketers to Act on Their Data” discusses how marketers can solve the optimization gap and leverage new solutions to take action on their most actionable audience segments in real time.
Published By: TeamQuest
Published Date: Dec 19, 2014
Businesses are constantly putting pressure on price, performance and reliability of IT services and infrastructure. Recent adoption of technologies such as virtualization, dynamic computing and various forms of cloud computing coupled with changing management paradigms has raised the stakes even more. This ruthless drive for efficiency calls for the use of more sophisticated optimization methods. It is safe to say that if you don’t, chances are you will be “done” by others who do.
Deliver value back to the business faster than before with the Micro Focus Enterprise solution set. Micro Focus' products for IBM zEnterprise make your mainframe work even smarter. Successfully achieve rapid Time to Value of core mainframe applications, helping tackle the growing IT innovation, maintenance and compliance backlog.
Faster application service delivery is achieved through technology that transforms mainframe application analysis, modernization, development, testing and workload optimization.
This IDC analyst white paper discusses an important sea change happening in IT: the development of expert integrated systems. Converged systems are becoming increasingly important in the systems market. Similarly, convergence is occurring in middleware core runtime services for application development and deployment that are being unified as an enterprise application platform. Given the similarity in derived value propositions, converged systems and platforms are coming together as integrated systems; with the addition of capabilities focused on deployment, management, and optimization, integrated systems become expert integrated systems.
Published By: Clicktale
Published Date: Oct 27, 2015
Forms can make or break your business goals. How do yours stack up? In our newest e-book, How Forms Can Confuse, Confound and Chase Your Customers Away, we take a look at some common form pitfalls. Check it out!
Integrated computing platforms enable IT to focus on more valuable tasks that will speed time-to-market and improve application deployment and availability to better support the business. HP ConvergedSystem 700x with VMware vSphere is a flexible preconfigured solution designed for small to large enterprise and service provider deployments. Built on HP ProLiant or HP BladeSystem servers, HP StoreServ storage, and HP 5900-Series and HP Flex10 networking. HP ConvergedSystem 700x with VMware vSphere solutions are designed to address virtualization complexity, expedite virtualization deployments, and serve as the foundation for private cloud implementations. Read this whitepaper to learn more about ESG’s analysis of the costs and benefits—and ultimate economic value—associated with deploying and managing HP ConvergedSystem 700x with VMware vSphere versus a comparable conventional data center infrastructure comprised of discrete, nonintegrated compute, storage, network, and management compon
HP ConvergedSystem 700x with Microsoft Hyper-V is an ideal example of the market transition toward integrated computing platforms. Built on HP’s ConvergedSystem 700x converged infrastructure platform, HP ConvergedSystem 700x with Microsoft Hyper-V is a flexible preconfigured solution designed for small to large enterprise and service provider deployments. The solution is built on HP ProLiant or HP BladeSystem servers, HP 3PAR SAN storage, and HP 5900-Series or HP Flex10 networking. The entire stack is managed through HP Insight Control for System Center, which integrates physical and virtual server management through HP Insight with Microsoft System Center 2012 for unified management and orchestration Read this whitepaper to learn more about ESG’s analysis of the costs and benefits—and ultimate economic value—associated with deploying and managing HP ConvergedSystem 700x with Microsoft Hyper-V, versus a comparable conventional data center infrastructure comprised of discrete, non-integ