Published By: Brocade
Published Date: Jun 07, 2016
Gilt Groupe needed to move to a cloud environment to boost scalability and cope with peaks in demand.
This case study explores how Brocade technology simplified this process, enabling a multitiered, service-oriented architecture that would satisfy PCI DSS compliance.
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this.
As Alexis Maybank, founder of Gilt Groupe described it, ďIf I go into a restoration hardware store, for instance, I understand theyíre selling that product, but Iím not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. Thatís what Iím craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.Ē
Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.