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Published By: Google     Published Date: Aug 05, 2019
This Forrester Wave report provides an analysis of 12 most significant Database-as-a-service (DBaaS) providers. These vendors were evaluated against 27 criteria, grouped into three categories: Current Offering, Strategy, and Market Presence. Read the report and find out how each provider measures up in their market as Leaders, Strong Performers and Contenders.
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agile, database solutions, forrester, database security, data management
    
Google
Published By: Automation Anywhere APAC     Published Date: Aug 15, 2019
Robotic process automation (RPA) has emerged as a hugely popular business-IT priority – and with good reason. RPA platforms grow more and more sophisticated by the day, opening up fresh automation opportunities throughout the enterprise and business. But RPA platforms generally aren’t a one-size-fits-all investment. In this market guide, find out how the top RPA vendors stack up against one another on key investment criteria, including ideal use cases, unique RPA capabilities, and more.
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analyst, roi, rpa, artificial intelligence
    
Automation Anywhere APAC
Published By: HERE Technologies     Published Date: Aug 28, 2019
Mapping, tracking, positioning and real-time data arekey to supporting defense and intelligence initiatives. Governments and agencies need location data they can trust to track and adjust fixed and mobile resources to address rapidly changing events and circumstances. With Ovum's Location Platform Index: Mapping and Navigation, agencies can assess location platform industry leaders and identify the platform that best meets their product development demands. This year, HERE Technologies cemented its role as the industry leader, earning the highest ranking, and besting Google, for the second time in a row. Download your free report to learn: The relative strengths and weaknesses of each vendor, including data, enablers and features Vendor strategies to keep up with changes in technologies and trends The specific workings of the location platform market, and to better understand what constitutes a healthy location platform and which provider offers the correct portfolio and the necess
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data, platform, mapping, developers, index, vendors, capabilities, maps
    
HERE Technologies
Published By: CloudHealth by VMware     Published Date: Feb 26, 2019
This Forrester Wave report is the result of a rigorous vendor evaluation conducted over several months by the Forrester Research team. In this report, Forrester covers: -Their criteria and scoring method -The top nine vendors in the cloud cost monitoring and optimization space -How vendors are evaluated in current offering, strategy, and market presence To build out your short list, dive into Forrester's detailed analysis and make an informed decision on your future cloud cost monitoring and optimization solution.
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CloudHealth by VMware
Published By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
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TIBCO Software
Published By: TIBCO Software     Published Date: Jul 22, 2019
The Insurance industry continues to undergo significant transformation, with new technologies, business models, and competitors entering the market at an increasing rate. To be successful in attracting and retaining the most valuable customers, insurance companies must innovate and increase the speed at which they respond to customer demands. Traditionally, the insurance software market was dominated by a handful of specialist vendors with products that were initially expensive, difficult to deploy, costly to maintain, and did not provide the speed needed for today’s market. Now there has been a shift away from these “black box” applications to platforms that allow insurers to make their algorithmic IP available to business users, allowing much faster response to business demands. The algorithmic platform approach also comes at a fraction of the cost of black box solutions, while delivering advanced analytical techniques like Machine Learning and Artificial Intelligence (AI).
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TIBCO Software
Published By: Wpromote     Published Date: Sep 10, 2019
While profit-driven marketing isn’t new, many brands still focus on metrics that distract from the true goal: profit. The shift to profit-driven marketing begins with reevaluating traditional KPIs. Certain metrics have become so ingrained in marketing plans that there’s no consideration about whether they are still relevant. Ready to start prioritizing profit? Learn more about how Wpromote can help.
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Wpromote
Published By: Sangoma     Published Date: Jan 30, 2013
Sangoma has introduced the most cost-effective, easiest to provision and easiest to manage line of enterprise SBCs on the market. The four available options deliver maximum flexibility when selecting a solution -- Learn how they can help you.
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sangoma session border controllers, sbc series, carriers, enterprise, cost effective, easy to manage, sbc
    
Sangoma
Published By: Anaplan     Published Date: Sep 10, 2019
Faced with an increasingly crowded market, forward-thinking sales leaders are coming up with new ways to sell, and new strategies for pushing past the competition. Anaplan for Sales is designed to empower your organization’s go-to-market strategy and help sales leaders make great decisions. In this paper, you’ll learn how: Managing a go-to-market strategy on a single platform keeps your organization powerful and nimble. A go-to-market strategy is a single entity, not just a collection of disparate parts. Advanced technology helps sales leaders make smarter, more impactful decisions.
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
As the digital revolution continues, a linear approach to supply chain planning is gradually giving way to ecosystem thinking. Consumers buy in an entirely new way. Goodbye Sears catalog, hello one-click checkout. To keep up, companies need the ability to plan accurately in real-time. Introducing digital demand management with the Anaplan platform: a collaborative approach that can keep up with omnichannel demand. What’s inside this paper from Supply Chain Brain: What digital demand management means in today’s market The benefits of a connected approach to demand management
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Anaplan
Published By: Anaplan     Published Date: Sep 10, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, it’s utterly inadequate. A disconnected process can’t keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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Anaplan
Published By: TIBCO Software     Published Date: Aug 20, 2019
Endesa is a leading energy company in Spain and Portugal with around 10,000 employees, providing services for over 11 million customers. The company is committed to spreading a more sustainable energy culture and strives to be at the forefront of the technological transformation of the energy industry. To meet this goal, Endesa joined the Enel Group in 2009, a multinational energy company and leading integrated operator in the global electricity and gas markets, with a particular focus on European and Latin American markets.
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endesa, endel group, open power concept, spotfire, streaming analytics
    
TIBCO Software
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
Published By: MuleSoft     Published Date: Apr 23, 2019
In today’s competitive landscape, businesses need to make decisions quickly in order to respond to rapidly changing customer preferences and nimble competitors; whether it’s a new business strategy, a new business process, or a new market offering, businesses are competing on speed and agility. The overwhelming majority of today’s business and IT leaders understand digital transformation is necessary to maintain leverage amid constantly changing customer preferences. They also have a clear picture of their desired end state—exemplified by leaders like Amazon, Google, and Microsoft. However, only a small minority of have a clear understanding of the path they need to lead the market. In this paper you’ll learn: How to build digital transformation into the root of your company with a practical, natural, and tested blueprint. Best practices from over 1,600 enterprises to transform your strategy, organization, and technology from the ground up. Actionable next steps to start your journ
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MuleSoft
Published By: Drift     Published Date: Aug 05, 2019
This guide is used to deploy conversational sales to your sales development team. It will answer the following questions: • How to introduce live chat to your sales team • How to analyze good and bad conversations • How to coach your team to have better conversations • How to align a sales development representative (SDR) team with account executives and a marketing team This handbook uses the Conversational Framework to inform how you engage with, understand, and recommend the right thing to the right buyers at the right time
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Drift
Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Robotic process automation (RPA) has emerged as a hugely popular business-IT priority – and with good reason. RPA platforms grow more and more sophisticated by the day, opening up fresh automation opportunities throughout the enterprise and business. But RPA platforms generally aren’t a one-size-fits-all investment. In this market guide, find out how the top RPA vendors stack up against one another on key investment criteria, including ideal use cases, unique RPA capabilities, and more.
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Automation Anywhere APAC
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
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digital environment, hyper competitive, business goals, hybrid it, technology, hpe
    
Hewlett Packard Enterprise
Published By: Akamai Technologies     Published Date: May 08, 2017
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement. Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is. Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
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akamai, akamai gaming, game development, goal setting, web performance
    
Akamai Technologies
Published By: Uberflip     Published Date: Dec 20, 2018
In today’s world, marketers know that producing content isn’t enough. If they’re going to continue to make an investment in creating content, they need to do more to ensure it performs. We’ve long since known that combining content with a remarkable experience will allow it to reach its full potential, and allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you’ve ever wondered why you should care about content experience, and wanted something a little more concrete than a few anecdotes from marketers, or third-party stats, then look no further.
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Uberflip
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
It seems strange to think that just a few years ago, the IT department was considered a supplier to the organization. Today, IT leaders are at the forefront of their companies’ march into the digital age. Technology is now recognized as a key enabler for achieving strategic business goals, including revenue growth, market expansion, and customer satisfaction; and IT leaders have risen to the challenge of simultaneously running the organization while identifying and leveraging innovative solutions that can drive growth.
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it leaders, business goals, innovative solutions, customer satisfaction, infrastructure improvement
    
Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
IT is undergoing a significant transformation as businesses look to streamline costs and roll out a new class of cloud-based applications driven by a changing digital economy. The IT infrastructure as we know it today is not well equipped to improve on the cost structure for traditional workloads nor handle the velocity demands of a new generation of workloads where IT is a focal point for competitive differentiation. As one approach to address these changing demands of IT, vendors are bringing to market new solutions under a new category called “composable infrastructure”.
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it transformation, cost structure, composable infrastructure, modern management, cost reduction
    
Hewlett Packard Enterprise
Published By: Hewlett Packard Enterprise     Published Date: Nov 06, 2017
Hyperconverged infrastructure is radically shaking up the IT landscape, creating huge operational and economic benefits. Tier 1 applications such as Exchange, SQL Server, Oracle and others are among the many beneficiaries of this new generation of infrastructure. However, there are many vendors jumping on the market bandwagon, and not all systems that are marketed as hyperconverged really fit the criteria. IT organizations need to do their homework to ensure they are selecting true hyperconverged solutions.
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hyperconverged, infrastructure, virtualized, environments, sql, it landscape
    
Hewlett Packard Enterprise
Published By: HERE Technologies     Published Date: Dec 05, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
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public sector, urbanization, traffic management
    
HERE Technologies
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