Published By: Datastax
Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success.
Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges.
The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.
Published By: Datastax
Published Date: May 14, 2018
"What’s In The Report?
The Forrester Graph Database Vendor Landscape discusses the expanding graph uses cases, new and emerging graph solutions, the two approaches to graph, how graph databases are able to provide penetrating insights using deep data relationships, and the top 10 graph vendors in the market today
Download The Report If You:
-Want to know how graph databases work to provide quick, deep, actionable insights that help with everything from fraud to personalization to go-to-market acceleration, without having to write code or spend operating budget on data scientists.
-Learn the new graph uses cases, including 360-degree views, fraud detection, recommendation engines, and social networking.
-Learn about the top 10 graph databases and why DSE Graph continues to gain momentum with customers who like its ability to scale out in multi-data-center, multi-cloud, and hybrid environments, as well as visual operations, search, and advanced security."
Cloud financial corporate performance management solutions help the office of finance manage the financial close and apply appropriate controls throughout the accounting cycle. Application leaders should use this Magic Quadrant to identify vendors that are a good match for their business needs.
The 2017 Gartner Magic Quadrant for Strategic CPM solutions provides valuable insights into the latest market trends, the current Leaders, and key vendor evaluation criteria.
Download the Gartner report to learn:
Why cloud has become the preferred deployment model
Who the key vendors are and how they compare
Why mega vendors no longer dominate the market
Best practices in evaluating and selecting a vendor
1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
Do your plans and forecasts need a reality check?
The quality of your strategic decisions is only as good as the quality of your forecasts. And forecasts are only good if they reflect current reality—not the reality of two, three or more quarters ago. Enter “continuous planning.” With a methodology for forecasting at frequent intervals throughout the year, continuous planning “enables managers to see trends, patterns, and ‘breaks in the curve’ long before their competitors, and thus make better informed decisions regarding products and markets.”
In this free online webinar, speakers Jim Collins & Guy Jones will explain how continuous planning keeps you in touch with current reality - and one step ahead of competitors.
Jim Collins, Performance Management Strategy Executive, IBM
Guy Jones, Worldwide Technical Sales Executive, IBM Performance Management,
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms. Specifically, they erroneously believe that their best option is to execute the applications either on standalone or virtualized on x86 servers. RFG finds that there are 10 compelling reasons why an IBM LinuxONE solution is superior to an x86 one, including the fact that LinuxONE is a better, more economical choice.
Published By: SundaySky
Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
“In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software.
We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
The Insurance industry continues to undergo significant transformation, with
new technologies, business models, and competitors entering the market at an
increasing rate. To be successful in attracting and retaining the most valuable
customers, insurance companies must innovate and increase the speed at which
they respond to customer demands. Traditionally, the insurance software market
was dominated by a handful of specialist vendors with products that were initially
expensive, difficult to deploy, costly to maintain, and did not provide the speed
needed for today’s market.
Now there has been a shift away from these “black box” applications to platforms
that allow insurers to make their algorithmic IP available to business users, allowing
much faster response to business demands. The algorithmic platform approach also
comes at a fraction of the cost of black box solutions, while delivering advanced
analytical techniques like Machine Learning and Artificial Intelligence (AI).
Global producer of polycrystalline silicon for semiconductors, Hemlock Semiconductor needed to accelerate process optimization and eliminate cost. With TIBCO® Connected Intelligence, Hemlock achieved centralized, self-service, governed analysis; revenue gains; cost savings; and more.
Fueled by double-digit growth in the markets it serves, Hemlock Semiconductor is adapting to the increasing commoditization within the polysilicon industry and better positioning itself to compete. A key factor in this plan is to equip process-knowledgeable personnel with the skills and tools to accelerate delivery of process optimizations and associated cost elimination.
Hemlock turned to a TIBCO® Connected Intelligence solution to address the challenges. By implementing TIBCO Spotfire® and TIBCO® Streaming analytics, TIBCO® Data Science, and TIBCO® Data Virtualization, the company created more self-service analytics. Adding TIBCO BusinessWorks™ integration let the company realize the vision of connect
Published By: Iterable
Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered.
The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology.
We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
Published By: CheckMarx
Published Date: Apr 03, 2019
We live in an era of digital transformation.
Software is the backbone of this digital
transformation. Mobile, cloud, open
source, Internet of Things, microservices
and AI have made software more
complex. Over 80% of the code in
today’s software applications is open
source. Estimates show that there will
be 30 billion connected IOT devices by
2020. Furthermore, 85% of customer
interactions will be computer managed
by 2020. Software is everywhere. While
software has gotten more complex, timeto-market is the new name of the game
and enterprises can’t risk security slowing
European energy markets are undergoing
many changes in order to adapt
themselves to dynamically-evolving
market conditions. Renewable generation
capacity continues to rise in the Western
European market, bringing more
intermittency to the power system.
Meanwhile, conventional power plants,
fuelled by coal, lignite or uranium, are
being decommissioned more often among
western countries, affecting the security
of supply and reserve margin levels. These
changes need to be introduced and
maintained by system operators, and each
country has a slightly different approach
to the challenges.
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer.
This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept.
Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues,
improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs)
and government agencies select IT infrastructure solutions that drive higher costs and limit the
business' ability to respond to changes in the marketplace. This is driven by perceptions that
many IT executives running Linux and open source applications have regarding server platforms.
Published By: Claravine
Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing
which marketing spend is truly effective, and how to optimize that
spend. At the heart of the issue lies the challenge of ensuring the
data quality and consistency exists to make decisions based on
Why is this a problem? First, effective tracking is reliant on the
consistent, complete application of campaign tracking codes and
associated metadata, which has traditionally been a manual, ungoverned
process. Adding to this complexity has been the dramatic
expansion of digital marketing point solutions, and the disparate
teams expected to execute across each of these channels and geographies.
The result is what you would expect—highly inaccurate,
incomplete, and inconsistent data that must be manually cleaned
before reporting is possible.
Fortunately a solution exists. Progressive marketing leaders are
implementing Digital Experience Data Management (DXDM), ensuring
the rich, consistent insights critical to ma
A collaboration between IBM and CLS, the largest provider of settlement and risk mitigation services for the global foreign exchange market, showed how financial institutions can reap blockchain’s benefits by managing and minimizing risks to the existing business. Instead of a wholesale approach of replacing existing systems, new functionalities were gradually embedded into current processes, moving data from legacy systems to the new blockchain solution operating in parallel.
Read this report to learn more about the ongoing CLS-IBM blockchain initiative and what drives the success of its commercial implementation.
Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
Published By: Oracle OMC
Published Date: Jul 16, 2018
Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.
Published By: Tricentis
Published Date: Mar 13, 2018
Hitting your go-to-market timelines depends on quality testing completion and approval.
Whether your organization still employs a waterfall model or has adopted the DevOps or agile
methodology, testing has the final say in acceptance for software launch. Metrics shared
between testing and other stakeholders can reduce bottlenecks and help your team reliably
hit delivery dates with exceptional quality.
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time.
There are a number of attribution principles that still confuse marketers:
• Why is attribution a process and not an end state?
• Why is making small steps forward really better than doing nothing?
• Why does the perfect attribution model not exist?
• What makes attribution an ROI investment and not a cost center?
With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
The Titan 3000 family of high performance network storage hardware from BlueArc is yet another example of the company's innovative abilities, with enhanced and eye-popping capacity and performance specifications matched to its strong, familiar—and growing—feature and management capabilities. With perfect timing, it looks as if this product is a good match for emerging market needs.
According to an independent study from research firm Vanson Bourne, most businesses have a long way to go before they are able to respond to market or customer changes quickly enough to be competitive. Unfortunately for businesses, there's often a disconnect between business objectives and what information technology can deliver. This whitepaper will demonstrate how Progress Software can empower your company to respond to changing conditions and business events as they occur, enabling business leaders to capitalize on commercial opportunities, drive greater efficiencies in their organizations, and reduce risk.
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand.
The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?