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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales
    
GrowthIntel - INT
Published By: IBM APAC     Published Date: Mar 19, 2018
MongoDB, one of the most popular NoSQL Open databases, helps you take advantage of exploding unstructured data with faster access to data and analytics while reducing your database cost. With the right infrastructure, you can benefit more. By running MongoDB on IBM Power systems, you can achieve: • ?Bring new apps to market faster and reduce the risk for mission-critical deployments • ?2.6x better performance for MongoDB at a much lesser cost than x86 Find out more about IBM Power Systems and MongoDB for today’s applications.
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IBM APAC
Published By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
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commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi
    
Bronto
Published By: Genpact     Published Date: Jul 30, 2012
Managing the cost of goods sold (COGS) amid volatile commodity and energy markets
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input price volatility, performance, business operations, cogs, cost of goods sold, profit optimization
    
Genpact
Published By: SAP Inc.     Published Date: Jul 28, 2009
Learn how core corporate processes can help your company meet financial objectives and mitigate risk in troubled economic times.
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sap, lean, lean enterprise, three-tierd, operations, lehman, costs, operations
    
SAP Inc.
Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: Epsilon     Published Date: Oct 19, 2012
With more competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are going toward Real-time Messaging to boost their Customer Experience Marketing to remain relevant and keep customers engaged.
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epsilon, marketing, crm, customer experience marketing, customer experience
    
Epsilon
Published By: Aria Systems     Published Date: Nov 02, 2015
With millions of dollars hanging in the balance, selecting the right billing vendor is critical. Download Aria’s “7 Reasons to Evaluate Cloud Billing” to help you identify why cloud billing could be your best option. For example, cloud-billing vendors are often found to be more nimble than their on-premise billing counterparts, particularly for enterprises with multiple product lines and business in multiple geographies and currencies. Discover key advantages: • Accelerated go-to-market for products and services • An enhanced customer experience • The elimination of patches and upgrades • The ability to monetize your assets and services in new ways
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aria systems, cloud billing, billing vendors
    
Aria Systems
Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing, channels
    
Marketo
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: May 15, 2018
When Adobe leads, better customer experiences follow. According to the Forrester Wave™, we stand out for our digital intelligence and aggressive rollout of AI features. The end goal is to provide you with the tools for better customer insight and engagement. Read more in The Forrester Wave™: Enterprise Marketing Software Suites (EMSS) Q1 2018 report.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
See what they’re doing. Adjust what you’re doing. The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: - What strategies and approaches set leaders apart from the rest - Where companies in your industry are investing - The four steps for digital transformation
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Key Findings ? Budgets for analytics tools and talent are going up, as marketing leaders see analytics as a business requirement and source of competitive advantage. ? Marketing analytics users rate functionality, performance, product roadmap and future vision as the primary factors they consider when evaluating vendors. ? Customers of these vendors also report putting a premium on user experience and ease of use among their requirements. ? Digital marketing analytics vendors are addressing these needs by adding more advanced features and investing in upgraded and flexible user interfaces, including intelligent assistants.
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Adobe
Published By: CA Technologies     Published Date: Jun 03, 2015
"Three key market dynamics are currently driving the need for transformation in almost every industry: 1) The need to leverage digital technologies to drive the core business 2) Next generation online consumers and socially networked buyers 3) The financial crisis Companies are under tremendous pressure to bring digital technologies at the center of their business to remain competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing interest in software-based business models. "
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CA Technologies
Published By: CA Technologies     Published Date: Jun 03, 2015
"Are dev and test constraints holding back your digital transformation? Today, just about all businesses are scrambling to add digital components to their products and services with the hopes of capturing—and maintaining—the interest of an increasingly demanding customer base. As you undergo this digital transformation, your IT teams face tremendous pressure to not only develop innovative new experiences, but do so at an accelerated rate—lest competitors beat you to market with the next big thing. Take a new approach to solving the familiar challenge of doing more with less—and doing it faster than ever before -- remove the constraints holding you back. At its core, Service Virtualization is all about removing constraints within the SDLC by simulating dependent systems, services and behaviors. In order to understand the true depth and breadth of this concept, however, it helps to see how Service Virtualization can be utilized in different development scenarios.
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CA Technologies
Published By: Workterra     Published Date: Nov 10, 2017
Mid-market HR today is being asked to be a business partner in areas that range from compliance to employee engagement. They need to be able to connect the dots among various sources of employee data to deliver better-informed business decisions to help achieve strategic goals. Connecting those dots and delivering those results demands more HR firepower and greater data visibility than the manual or homegrown processes and systems often used by mid-market organizations can deliver. On the other hand, most mid-market companies aren’t ready for the intricacies or expense of human capital management (HCM) systems designed for enterprise-level organizations. The answer for forward-thinking HR leaders who want to boost their team’s capabilities and play a greater role in their company’s future is having core HR functionality designed into an integrated benefits administration solution. Automated HR that delivers core HR features as part of its architecture — not as an afterthought or a separate, stand-alone module — gives HR leaders: • The tools they need to better handle their administrative work • The data and analytics necessary to better coordinate programs and more confidently make strategic decisions • A user experience that makes life easier for HR and employees
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Workterra
Published By: GrowthIntel     Published Date: Feb 16, 2016
Business development and marketing programs have a tendency to underwhelm when it comes to actual results. As a result, we’re bombarded with SalesTech and MarTech apps endeavouring to plug the leaks. But these tools rarely tackle the core issues behind your lacklustre results. What’s needed is a fundamental change to your go-to-market approach. This ebook shows you what that change could look like, and describes how to make it happen.
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marketing, business development, b2b, sales, business practices
    
GrowthIntel
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management
    
GrowthIntel
Published By: App Annie     Published Date: Aug 26, 2016
Using App Annie Intelligence, we dove into the Google Play Store’s major categories to find the top apps and publishers. We also looked at macro trends like emerging market expansion, user retention rates (split by games and non-games), and tactics to optimize your user acquisition on the Android platform. Download the full report to get access to all these findings — and much more.
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app annie, google play, user acquisition, optimization, macro trends
    
App Annie
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat
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CA Technologies EMEA
Published By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
Tags : 
    
Adobe
Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe
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