The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation
Simply fill out the form to read the report.
Recently the S&P 500 experienced something new: its top four most valuable companies at closing were Apple, Google, Microsoft, and Amazon—all tech companies. It’s a tech world out there, and one increasingly driven by a mastery of mobile. This reality is changing not only consumer expectations, market conditions, and competitive dynamics, but it’s also changing—and challenging— traditional approaches to corporate strategy.
The key—gleaned from the design practices of mobile leaders—is to balance a
human vision with rigorous and focused execution. Sounds obvious? Maybe, but it’s
rare to find organizations that do the full process the right way. Here’s what everyone
who works on mobile products can learn from the mobile market leaders:
"VMware was named a leader again in the IDC MarketScape: Worldwide Virtual Client Computing Software 2016 Vendor Assessment.
According to the IDC MarketScape report, “It would appear that the commitment made in 2013 (by VMware) is resulting in solid gains and the strategies that were employed have been effective. These elements, along with reference interviews, provide VMware with a solid rating in the IDC MarketScape. As a result, IDC has placed VMware in the Leaders category in this IDC MarketScape. VMware's position reflects the company's market position and commitment to providing resources to expand its VCC product portfolio as well as supporting software and hardware solutions.”
Download a free excerpt of the IDC MarketScape: Worldwide Client Computing Software 2016 Vendor Assessment, available from VMware."
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.
But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also to take steps to ensure your products and brand stay one step ahead of competitors.
In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals.
In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
Published By: Domo APAC
Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This
$50 million investment in software has put Cisco at the leading edge of B2B technology
marketing. 40 new applications have been put in place, creating one of the most
sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team
plaudits and several industry awards
Published By: Blue Prism
Published Date: Mar 15, 2019
If you're going to implement an automation tool, ensure that the tools and solutions you implement can carry your business through the rapidly changing marketplace. Desktop recording and attended automation program offer a quick return on investment but overtime, because the scripts they use so frequently become obsolete - the total cost of ownership (TCO) over the long run simply isn't sustainable.
It’s More Difficult Than Ever to Deliver a Five-Star Experience.
To truly capture customer interest and loyalty, your applications and services have to deliver reliable experiences that delight users, scale to support their changing needs and regularly refresh with new innovations.
As a result, you need ways to measure the metrics that really matter, namely: engagement, loyalty and satisfaction. It’s also imperative that you match agility with quality, making application performance a priority goal for everyone—from the business to marketing to IT. Finally, you need to future-proof your business by rapidly adopting the latest technologies and innovations that will meet—and exceed— customers’ expectations.
The pace of change is accelerating. Customer expectations, competitive shifts and regulatory changes are disrupting global markets—and the way you do business. In this fast-paced application economy, software is at the heart of every business, driving every industry.
Gone are the days when you could build an application or product and then go years without changing much. To survive the disruptive outside forces lurking around practically every corner, you have to stay on top of your game and a step ahead of competitors. Your peers at other companies are likely facing challenges similar to yours, yet you see them leading the industry by consistently sensing market opportunities and delivering innovative new products. How do they do it? Find out by downloading this whitepaper.
Digitizing communications governance is critical as banks adopt next-generation automation and RegTech solutions to address compliance and risk-mitigation measures. Regulations are changing risk profiles, requiring oversight of the culture of risk-taking, and preventing market abuse.
Hitachi Vantara solutions enable you to centrally “capture, curate, consume” all regulated employee communications across the front office, middle office and back office.
Since the early days of the Gartner Magic Quadrant for this category, there have been successive waves of innovation. Back in 2002, integrated firewalls captured the market’s (and Gartner’s) attention. Over the years, we’ve seen technologies, such as full disk encryption, data loss prevention (DLP), behavioral detection, application control, and more recently, machine learning, as effective new ways to protect endpoints, detect threats and give security teams peace of mind. Trend Micro has consistently been part of these innovation waves.
It’s clear that the market is excited about Endpoint Detection & Response (EDR). There are two drivers for this, and we are committed to delivering effective solutions in both areas.
Published By: Silverpop
Published Date: Jun 15, 2012
How can marketers navigate the world of social media and
harness the power of social networking to further their
goals? Get insights from four industry experts on what
social marketing trends are emerging and how you can make
the most of it all.
Published By: Silverpop
Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
Most businesses today are under increasing pressure to respond to change expeditiously—to adapt to the ongoing needs and demands of their customers, the changing competitive landscape, and the evolution of the marketplace. An organization’s CRM system can either effectively support or hinder their business agility and capacity to respond to change, affecting overall corporate performance and customer satisfaction.
Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from ultimate focus group and brand popularity contest to a serious digital marketing platform. Read to learn about the Four C's of Social Media.
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
Information technology is undergoing rapid change as organizations of all types begin to embrace the idea of
moving computing infrastructure from on-premises to the cloud. It is easy to understand why the cloud has taken
off faster than any technology phenomenon in recent memory. The cloud has the potential to reduce total cost of
ownership (TCO) while enabling quicker responses to fast-moving markets and ever-changing customer needs.
“Being able to flex your compute resources based on changes in volume and customer demand increases agility,
making going to the cloud a very attractive proposition for our customers,” says Brian Johnston, chief technology
officer for QTS in Overland Park, Kansas, a provider of data center solutions and fully managed services.
Growth is good, but it may not feel that way when the business has outgrown your ability to manage it. Old Mill Kettle Corn had never used an ERP platform but with imminent expansion and new market opportunities, the Plex Manufacturing Cloud was chosen to support their rapid growth.
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool.
But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
Alrededor del 62% de los directores financieros encuestados por la Escuela de Negocios Fuqua de la Universidad de Duke dijeron que el ritmo del cambio y la innovación en sus industrias se ha acelerado. Las compañías tienen que estar dispuestas a cambiar su enfoque, pero ¿en qué se deben enfocar los CFOs en 2018? Steve Cox, vicepresidente de Product Marketing de soluciones financieras (ERP Enterpise Resource Planning y EPM: Soluciones corporativas de Gestión del desempeño) de Oracle, habla sobre accione fundamentales orientadas a la tecnología.