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Published By: Zebra Technologies     Published Date: May 02, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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warehouse, merchandise, delivery, demand, devices, computers
    
Zebra Technologies
Published By: Epson     Published Date: May 10, 2018
Online, mobile, omnichannel, untethered, data mining, automation, and remote communication are all now buzzwords surrounding the new technologies and resources financial institutions have to help them re-invent their branch experience. Capabilities are available today that were not imagined a decade ago. This is an exciting time for those institutions that can look to the future and enhance their offerings. While technology is driving change, it can also be a tremendous challenge for financial institutions as they work to keep pace and even take advantage of the dramatic shift in customer needs and expectations. Millennials, baby boomers, small businesses – all are important market segments with very different wants and needs. Driven by technology, the new demand is for a complete online presence, complemented by more flexibility in personalized services, and specialized expertise available in every branch. Suffice it to say, financial institutions of all sizes and in every geography a
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Epson
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 304 million active user accounts and 43% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. In this eBook, we reveal seven Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon, including: - Optimizing search terms - Taking advantage of Amazon Prime - Using a repricing tool And four more!"
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ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing, marketplace
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months. This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey, marketing, digital marketing
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Apr 26, 2019
Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Google’s transactions platform is unlike anything else available to brands and retailers today, and offers tremendous potential across marketing, selling and fulfilling.
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ChannelAdvisor
Published By: Infosys     Published Date: May 21, 2018
Our client is a very well-known, long-established bank with over 13 million customers across the globe. Over the years, they had built up a large and complex technological legacy. The landscape included over 1,000 different applications residing on a complex architecture and a hybrid mix of technology, which made testing the non-production environment an increasingly difficult task for quality assurance (QA) teams. Testing environments were fragmented, and this was compounded by a lack of ownership, governance processes, and communication regarding the status of environment readiness; causing delays, extending time to market, and increasing cost.
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banking, technology, environment, governance, communication
    
Infosys
Published By: EverString     Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder. You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working. We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
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EverString
Published By: Okta APAC     Published Date: Dec 19, 2018
Okta was recognized as a strong performer in Zero Trust Security. Analyst firm Forrester Research has named Okta a Strong Performer in its report, The Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Providers, Q4 2018. The research ranks Okta with the highest possible score in the evaluation criteria “people/workforce security,” “ZTX vision and strategy” and “market approach.” According to Forrester, “Zero Trust is going mainstream. The entire security industry is talking about Zero Trust, and numerous vendors have embraced it and now use it to market and position their capabilities as well as guide their future road maps; the time to formalize the evaluation criteria for vendors in this space is now. The Forrester Wave helps security professionals identify which vendors have internalized and most closely align to Forrester’s Zero Trust eXtended (ZTE) framework. This evaluation also shows how each vendor’s portfolio maps and delivers on specific components of the ZTX framework
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Okta APAC
Published By: Recorded Future     Published Date: Feb 13, 2019
There has been much speculation (not to mention exaggeration) over recent years about the fabled dark web. We’ve heard how this shady underworld is the refuge of the cybercriminal elite, and even nation-state threat actors. That this is their “Wolf’s Lair,” where they gather to plot the breaching of businesses, the downfall of governments, and the hacking of celebrities. As with much mainstream reporting of technology, and cyber threats in particular, there’s a grain of truth here. This less accessible and more volatile corner of the internet as we know it does offer those with less honourable motive a secret marketplace for their wares. The confusing terminology around what the dark web is or isn’t shouldn’t be a barrier to defenders realizing the anonymous communities, and how it can be used to produce valuable threat intelligence.
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Recorded Future
Published By: Recorded Future     Published Date: Feb 13, 2019
There has been much speculation (not to mention exaggeration) over recent years about the fabled dark web. We’ve heard how this shady underworld is the refuge of the cybercriminal elite, and even nation-state threat actors. That this is their “Wolf’s Lair,” where they gather to plot the breaching of businesses, the downfall of governments, and the hacking of celebrities. As with much mainstream reporting of technology, and cyber threats in particular, there’s a grain of truth here. This less accessible and more volatile corner of the internet as we know it does offer those with less honourable motive a secret marketplace for their wares. The confusing terminology around what the dark web is or isn’t shouldn’t be a barrier to defenders realizing the anonymous communities, and how it can be used to produce valuable threat intelligence.
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Recorded Future
Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions
Published By: Citrix     Published Date: May 13, 2009
The traditional workforce model of permanent employees located in a single or small number of offices has undergone a significant transformation in recent years, accelerated by the effects of the current economic landscape. Drivers of this trend include initiatives to drive growth and expand into other markets, improve customer service, speed to market, improve decision-making processes, and increase both worker and overall organisational productivity.
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citrix, virtualization, virtual workers, remote, remotely, outsource, teleworkers, business productivity, standard operating environment, soe
    
Citrix
Published By: MuleSoft     Published Date: Apr 23, 2019
In today’s competitive landscape, businesses need to make decisions quickly in order to respond to rapidly changing customer preferences and nimble competitors; whether it’s a new business strategy, a new business process, or a new market offering, businesses are competing on speed and agility. The overwhelming majority of today’s business and IT leaders understand digital transformation is necessary to maintain leverage amid constantly changing customer preferences. They also have a clear picture of their desired end state—exemplified by leaders like Amazon, Google, and Microsoft. However, only a small minority of have a clear understanding of the path they need to lead the market. In this paper you’ll learn: How to build digital transformation into the root of your company with a practical, natural, and tested blueprint. Best practices from over 1,600 enterprises to transform your strategy, organization, and technology from the ground up. Actionable next steps to start your journ
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MuleSoft
Published By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
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content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Mar 22, 2018
Advertising on social media platforms has changed tremendously. Recent updates to many social networks' algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. Download this eBook to learn more!
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Marketo
Published By: Marketo     Published Date: Mar 22, 2018
As an IT professional evaluating marketing platforms, it’s important to think about whether you can trust the platform to scale to accommodate your organization’s ongoing marketing and channel needs. Given the fast pace of channel proliferation and changing digital strategy priorities, you play a critical role in helping marketing build a technology stack that can easily scale to support its future needs. Download this whitepaper to learn about the essential criteria IT should evaluate to identify the solution that will support your marketing team’s short- and long-term needs and equip them to succeed.
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Marketo
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
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crm strategies, media effectiveness, strategy, development, mix modeling, consumer goods, marketing analytics, multi-media, iknowtion
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 09, 2011
This consumer goods company needed a data-driven approach to determine motivating customer offers that meet both sales and profitability goals. iKnowtion developed an analytic solution that determines the optimal offer for each customer to maximize results.
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offer optimization, consumer goods, incentives, forecasting, marketing analytics, iknowtion, automotive
    
iKnowtion
Published By: Aberdeen Group     Published Date: Sep 11, 2012
Customers are the lifeblood of business, but their importance is sometimes forgotten when it comes time to collect payment. For most organizations, accounts receivable is one of the largest assets on the balance sheet. To maintain a competitive position in the market, companies are looking to improve asset-to-cash conversion performance. From the financial supply chain perspective, the goal of the order-to-cash cycle is simple: to translate successful sales into actual financial benefit for the organization.
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aberdeen, accounts receivable, customers, business, organization, conversion performance
    
Aberdeen Group
Published By: Aon Hewitt     Published Date: May 25, 2016
Today in the United States, employer-sponsored health benefits are the source of coverage for more than 149 million individuals.1 Fueled by many factors, including rising costs, legislative changes, new provider models, and evolving market forces, the health care industry is undergoing a transformation. And as health care evolves, so must the employer’s role in it. What has not changed, however, is employers’ belief that health benefits are a key differentiator for talent. In fact, most large employers plan to continue offering coverage in spite of the uncertainties in the health care market. To keep pace with the changing environment, employers must rethink their role in health coverage: how they sponsor, structure, and deliver health benefits, and how they manage costs while keeping employees healthy, productive, and satisfied.
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health care, employer-sponsored benefits, healthy benefits, manage costs, human resources
    
Aon Hewitt
Published By: eDataSource     Published Date: Mar 20, 2017
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it won’t generate a response if it isn’t delivered. So, what can today’s marketers do to make sure their messages hit the inbox?
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
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