Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it won’t generate a response if it isn’t delivered. So, what can today’s marketers do to make sure their messages hit the inbox?
Published By: Staples
Published Date: May 02, 2017
Do you manage a growing office that could benefit from marketing, but lack the support of a large marketing team? A little time spent marketing your business can go a long way. And it doesn’t have to take a lot of time! We’re sharing some advice on ways you can quickly take care of marketing duties via:
Read this checklist for valuable tips!
Published By: LeadGenius
Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Published By: LeadGenius
Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
"Can you prove social media is working?
86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward.
So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it.
What You're Getting:
*Advice on goal-driven analysis and which metrics matter
*Insight on how to tie social data to marketing investments
*An easy-to-follow, five-step process for determining ROI
*A downloadable template to make calculations easy"
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies.
Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down.
In this webinar, you'll learn:
*The biggest areas of opportunity for B2B social media
*The 3 types of social CMOs
*How to manage expectations and find your internal champions
*Real-world use cases and best practices from CMOs just like you
Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
Published By: EverString
Published Date: Jun 27, 2018
AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization.
In this cheatsheet, we will walk through 4 things your team should look for in an AI platform to align and coordinate all of your sales and marketing activities more effectively.
Published By: Microsoft
Published Date: Jul 20, 2018
Cloud computing has ushered in a golden era for software companies. The cloud’s low barrier to entry allows
creativity to flourish, especially for software developers who are creating applications directly on cloud-based
infrastructure. Cloud-based infrastructure enables developers to do what they love: solve business problems and
bring innovative new ideas to life, using their choice of tools. In a Software as a Service (SaaS) model, applications
can easily be deployed to a cloud service, and delivered to clients who appreciate the ease of access and low cost.
The cloud model relieves the developer and the enterprise IT professional from the burden of managing or
maintaining capital-intense infrastructure.
But the cloud’s low barrier to entry also allows competing software providers to enter the market every day,
from every sector. Independent software vendors, or ISVs, are pressured by increased competition to deliver
their applications faster, with greater functionality and ease of
Published By: SAP Concur
Published Date: Aug 07, 2019
"No organization wants to maintain the status quo, but many lack a plan for managing expansion. Planning for growth is essential to keeping everyone focused on the ultimate goal — be it expanding into new markets, introducing new products or broadening the customer base.
The role of the CFO is to ensure that the company manages cash flow and expenses to position the company for intelligent expansion.
To effectively plan for the future, the finance team needs modern tools and strategies to control costs and efficiently manage AP processes and T&E policies as they add headcount and crosses borders in search of opportunities."
To most marketers, 'retargeting' means placing display ads in front of people who have visited a website. This is a limited view: retargeting can be used for acquisition and prospecting, not just winning back lost visitors.
Siloed data has become the Achilles heel of marketing insights –especially in the world of B2B and B2B2C marketing.
Today’s marketing and sales departments sit on a goldmine of data derived from the dozens of applications and data sources in their MarTech stack. Still, the real opportunity for insights is hidden in the combined data across applications. Combining data in a comprehensive way delivers a full picture of marketing efficacy and efficiency.
In this eBook, learn about the origins of siloed data, and how data has emerged and evolved, as well as review the benefits that marketing can realize with connected data. Along the way, we’ll share some action items you can take to assess your current situation and build a plan to unify your data and fuel great marketing insights.
As products go to market quicker, employees, customers, and business partners need the ability to collaborate and access business data—when, where, and how ever they choose. Watch this illustrated demo to see how IBM offers a smarter, business-driven approach to Identity and Access Management. And how IBM’s extensive integration capabilities can enhance productivity without compromising security.
Gone is the day of the corporate-issued BlackBerry device. With its finely ingrained policies, BlackBerry was once the go-to mobile device for security-savvy enterprises. Research from IDC shows that iPhone and Android now hold over 80% of market share, with Windows Phone 8 and BlackBerry completing for the third spot. The rising trend of mobility consumerization has reached a point where it is increasingly difficult for IT organizations to settle on a standard mobile device. This whitepaper will help you identify each device platform’s security features—and choose the right platform for your business.
Published By: Webtrends
Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Imagine: Your pharmaceutical or medical device has been tested in carefully designed
clinical trials and shown to meet required standards of efficacy and safety. It has gained
regulatory approval and has gone to market. Now you want to know, does it measure
up to its promise when used in the real world? Does it materially improve patient
outcomes? Does it outperform alternative therapies? Does it achieve these outcomes at
an appropriate value? Do you know which patients are most likely to benefit from it?
Can you prove it, with statistical rigor?
As the health care system moves toward a patient-centric, value-based approach,
questions such as these are getting heightened scrutiny from all angles – from regula-
tors, payers, providers and patients. And they should. Real-world evidence (RWE) can
provide new insight into the benefits, risks and cost effectiveness of medicines and
medical devices in actual use – evidence that can enable life sciences companies to
develop better therapies
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen.
SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
As in many areas of technology, the market for web analytics and online marketing solutions have recently undergone consolidation and upheaval. Read on to understand the characteristics to look for in solutions that impact your marketing performance.
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
What real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we’ve seen it all. And we want to help you get it right.
Download now to uncover 14 mistakes of Bad Push.
Published By: Kenshoo
Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.