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Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
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product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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china, asia, international, baldu, chinese, chinese government, culture, cultural influence, google.cn, google, search engine, search marketing, enquiro, enquiro research
    
Mediative
Published By: ICC Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations, operational costs, profitability
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations, operational costs, profitability
    
ICC/Decision Services
Published By: Bronto     Published Date: Jan 03, 2013
Gander Mountain may only have launched their e-commerce site a few years ago, but they are proving to be a quick study in online marketing.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto
Published By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing
    
Marketo
Published By: Orchid Technologies Engineering & Consulting     Published Date: Oct 07, 2008
As electronic product designs age, component parts become increasingly difficult to obtain.  Component buyers may experience difficulty in obtaining key parts within the design.  Component part prices may increase.  A point comes when component parts begin going end-of-life at an alarming rate.  Quick fixes are no longer sufficient.  Sometimes an OEM will procure a 'life-time' supply of problem parts – but this supply can be quickly wiped out should unforeseen demand develop.  Lack of component parts puts an end to production.There is an alternative.  Profitable, old products can be redesigned.  Either preserving the original form fit and function, or adding new features. Product redesign is a cost effective means by which to extend the life of a marketable product.
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orchid technologies, texas instruments, original equipment manufacturers, (oem’s)
    
Orchid Technologies Engineering & Consulting
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
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godfrey, click-thru-rate, email marketing campaign, targeted mailing approach, direct marketing plan, b2b direct marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business, media, media channel planning, media planning, media placement, b-to-b strategy, integration, advertising, search, podcasts, media
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
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godfrey, search, b-to-b search, b-to-b strategic search, business-to-business search, search engine optimization, seo, search engine marketing, sem, analytics, integration, web content, keywords, keyword analysis, strategic keyword analysis, search performance, links, analytics, integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.
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godfrey, b2b direct marketing, management thinking, marketer’s thinking, editor’s thinking, web strategist’s thinking
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel, sales and marketing distribution, channel distribution, b2b communications
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords, organic search, paid search, click-throughs, click-through rate, backlinks, link equity, link farms
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management, integrated marketing, wire distribution
    
Godfrey
Published By: Network Automation     Published Date: Oct 23, 2008
In good economic times, success simply means keeping pace. After all, the market is demanding your company’s products and services, and your responsibility is simple: keep up with the demand no matter what it takes. Most managers, whether they are business managers or technology managers respond to this situation the same way. They hire more people to shoulder the increased load. Sales managers seek out more sales reps. Foremen bring more assembly workers online. Customer service beefs up the call center. And IT managers hire more administrators to maintain the constant flux of demands from users, applications, systems, and networks.
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network automation, business, process, automation, processes, tough economy, bad economy, workflow, process improvement, streamline it, strategies
    
Network Automation
Published By: SubscriberMail     Published Date: Apr 14, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
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subscribermail, unsubscribe, email marketing, e-mail marketing, website, marketing, e-mail content, rich media, landing pages, inbox preview, crm, customer relationship management, can-spam, spam
    
SubscriberMail
Published By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
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morevisibility, marketing, google analytics, marketing optimization, seo
    
MoreVisibility
Published By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
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morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media
    
MoreVisibility
Published By: MoreVisibility     Published Date: Mar 28, 2012
With 60+ million users and growing daily, it's impossible to ignore this recent introduction by Google. Join us as we unravel the "WHY, WHAT AND HOW TO" of Google's latest venture into Social Media.
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morevisibility, seo, google, social media, marketing, internet marketing, digital media, internet
    
MoreVisibility
Published By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
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morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
    
MoreVisibility
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