Enterprises can extend their services with scale and speed that would have been unthinkable
just a few years ago. They can focus on their core strengths while leveraging resources from
other ecosystem participants, creating richer, more valuable digital experiences than most
companies have the resources to produce alone and spreading their businesses to new audiences
and markets. The speed of change and the range of opportunities are dizzying—which is why
it’s so easy for businesses to hit hurdles or chart the wrong course.
It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
Published By: Dynatrace
Published Date: Dec 16, 2015
Leaders are 2.5x more likely to exceed profitability, market share and productivity goals through DevOps. You know you need to adopt a continuous and collaborative IT delivery model to meet the ever-increasing market demands for more features faster and remain competitive.
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function.
Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer.
This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Published By: Red Hat
Published Date: May 11, 2016
This IDC study represents a vendor assessment of the public deployment-centric cloud application platform component of the platform-as-a-service market through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain a vendor's success in this market. This IDC MarketScape covers a variety of vendors participating in the deployment-centric subset of the overall platform-as-a-service market. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another and highlights the factors expected to be the most influential for success in the market, both short term and long term.
Published By: Red Hat
Published Date: Jun 23, 2016
Cisco is a leading provider of networking solutions that transform how people connect, communicate, and collaborate. A US $47 billion global company, Cisco develops intelligent networks and technology architectures for customers in industries ranging from government and military to healthcare and transportation. To help keep pace with rapidly changing customer demand, Cisco built its internal Lightweight Application Environment on OpenShift Enterprise by Red Hat. With this solution, Cisco IT delivers application middleware quickly and easily to internal developers through a self-service portal. Cisco has decreased time to market for new applications, streamlined the infrastructure using containers, increased operational efficiencies, and improved the developer experience.
In recent years, the concept of “Anywhere, Anytime Computing” has become the common denominator in driving personal electronic device sales, as users are adopting to new categories of devices such as smartphones, tablets, and smartTVs. These devices enable consumers and employees to access information and services from almost any device at any time. Gartner studies show that the estimated mobile phone market is to reach 1.8 billion devices in 2013.
OpenLab provides an environment and set of resources where customers representing telecommunications, education, government, financial services, and virtually every other vertical market can explore new technologies, all in the spirit of network transformation. By examining SDN/network automation solutions such Network Functions Virtualization (NFV), software-defined WAN (SD-WAN), and others, OpenLab offers a platform for developing and delivering new network-integrated functionality that serves the greater need.
Gartner’s Continuous Delivery Automation Magic Quadrant (MQ) analyzes the current market solutions and their effectiveness in responding to the demands of the modern business. The MQ is created on a tool’s ‘ability to execute’ and its ‘completeness of vision.’
When assessing CA Continuous Delivery Automation, Gartner highlights its ability to ‘provide scalability, resilience, security and enterprise management connectivity.’ The analysis also goes much deeper to cover the strengths, weaknesses and various nuances of all the automation products on the market.
It doesn’t matter whether you’re new to Oracle Retail, have an active implementation project that is running or have an existing deployment in production. The same issue applies: You are making a significant investment in the technology and need to develop a reliable and efficient batch schedule.
If you’re new to Oracle Retail, you are no doubt embarking on a major project to improve your competitive position in the retail market. With that in mind, your goals will be to shrink the time-to-market for your retail implementation, lower the reliability risks associated with in-house developed solutions and improve the visibility and control of retail business processes.
In this eBook you will discover a series of recommendations for operating a fail-safe and efficient Oracle Retail operational environment. You will also understand how automation enables you to streamline the execution of your Oracle Retail batch operations and increase the day-to-day efficiency of your operations teams.
Cybercriminals can be goal-driven and patient, and they often have a singular focus, plenty of time and access to vast, modern technical resources. Both organized and forum-based criminals are working constantly to find innovative and efficient ways to steal information and money with the lowest risk to their personal freedom. If we wish to stay “one step ahead” of the threats detailed in this report, awareness of online criminal threats, techniques and markets is our best defense.
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands.
The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title.
Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Published By: Monetate
Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer.
So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
Are dev and test constraints holding back your digital transformation?
Today, just about all businesses are scrambling to add digital components to their products and services with the hopes of capturing—and maintaining—the interest of an increasingly demanding customer base. As you undergo this digital transformation, your IT teams face tremendous pressure to not only develop innovative new experiences, but do so at an accelerated rate—lest competitors beat you to market with the next big thing.
Take a new approach to solving the familiar challenge of doing more with less—and doing it faster than ever before -- remove the constraints holding you back.
At its core, Service Virtualization is all about removing constraints within the SDLC by simulating dependent systems, services and behaviors. In order to understand the true depth and breadth of this concept, however, it helps to see how Service Virtualization can be utilized in different development scenarios.
Three key market dynamics are currently driving the need for transformation in almost every industry:
1) The need to leverage digital technologies to drive the core business
2) Next generation online consumers and socially networked buyers
3) The financial crisis
Companies are under tremendous pressure to bring digital technologies at the center of their business to remain
competitive, innovate, create new revenue streams, and drive greater customer intimacy. As a result the need to
leverage technology to significantly reduce the cost of going to market while driving growth has led to increasing
interest in software-based business models.
Published By: Evariant
Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
Published By: Evariant
Published Date: Nov 08, 2018
Gone are the days when your physician liaisons called on physicians to discuss referrals and recruit physicians armed with only the “word on the street.” In fact, if your institution is doing this, you can be sure that any competitor is winning the referrals with the help of market intelligence. Download this eBook to get the secrets to unlocking physician liaison ROI and grow market share in this hyper-competitive environment.
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions.
Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing.
What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
In a world of perpetual innovations in technology, brands are continually stuck between slowing down and reinventing the wheel of martech which keeps them going, and staying put with delays in data activation. But they don’t have to settle for either of these approaches.
Now is the time for enterprises to reclaim their brand’s independence in agility, innovation and customer obsession, removing all traces of vendor lock-in, slow-down or strategic compromise with a comprehensive, centralized approach to marketing technology which goes beyond DMP: Intelligent Orchestration.
Published By: Monetate
Published Date: Oct 11, 2018
Monetate Intelligent Recommendations is the only solution that gives merchandisers & digital marketers the power to show contextually relevant product recommendations without burdening IT resources.
Using manually curated or algorithmically-driven recommendations, marketers can easily support even the most complex product catalogs. Our solution filters recommendations based on customer attributes (e.g. shirt size), longitudinal behaviours (e.g. browsing behaviour), and situational context (e.g. product inventory at local stores). Best of all, an orchestration layer intelligently selects which algorithms and which filters to apply in any given situation, for any particular individual.
Published By: Bluecore
Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
The use of SaaS applications within an organization is the new normal. In fact, there's a good chance that just your marketing department alone is using over 10 SaaS products.
According to Gartner, the 2015 worldwide market for SaaS software application sales was $33.4 billion, with projections to double to $67.2 billion by 2019. Integration needs are changing, with SaaS applications, as well as mobile traffic, social networks, IoT, suppliers, partners, and customer channels all new integration points that will need to be captured in your business processes.
Read “Five Principles for Integrating Software as a Service Applications” to learn:
Key principles for successful hybrid integrations
New integration use cases to grow your business upward and outward
The why and how of integration as both an enabler and a differentiator
Benefits of the TIBCO integration platform and its various offerings
Published By: Cloud Blue
Published Date: Jan 29, 2019
A successful go-to-market (GTM) strategy is critical to succeed in the digital economy. Learn what goes into the three stages required to build, implement and launch a successful XaaS GTM plan--and how much faster you'll get there partnering with CloudBlue.
Published By: Trifacta
Published Date: Nov 02, 2018
In the latest report, Forrester evaluated 10 top data preparation solutions against 18 criteria, grouped into categories of Current Offering, Strategy and Market Presence. See how each data prep provider compares and who received the highest scores.
Download your copy today to review:
What are the key technical differentiators for data preparation solutions
Which user personas do data preparation solutions focus on
Why ownership of data preparation is transitioning from IT to business end users