This guide is used to deploy
conversational sales to your sales
It will answer the following questions:
• How to introduce live chat to your sales team
• How to analyze good and bad conversations
• How to coach your team to have better conversations
• How to align a sales development representative (SDR) team
with account executives and a marketing team
This handbook uses the Conversational Framework to inform
how you engage with, understand, and recommend the right
thing to the right buyers at the right time
Did you know that the average health of marketers’ data is only “questionable?”
Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage.
• The trends and pitfalls every data-driven marketer needs to know
• The true state of B2B marketing data quality
• Benchmarks for assessing your own data quality
• Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016
Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
As the volume of data coming into organizations – from both internal and external sources – continues to grow and makes its way across departmental systems in many different formats, there is a critical need to create a single, holistic view of the key data entities in common use across the enterprise. Master Data Management (MDM) aims to accomplish this goal. Not surprisingly, MDM has become a significant priority for global enterprises, with the market expected to triple from $9.4B to $26.8B by 2020 according to analysts.
The reality, though, is that while seemingly everyone is investing heavily in the tools to manage data, few are putting a great enough emphasis on the data itself. And that’s a problem. Poor data quality is said to be costing businesses $3.1 trillion annually – and that’s just in the US alone. The information being put into MDM tools must be mastered first and foremost.
Published By: Dynatrace
Published Date: Dec 16, 2015
Leaders are 2.5x more likely to exceed profitability, market share and productivity goals through DevOps. You know you need to adopt a continuous and collaborative IT delivery model to meet the ever-increasing market demands for more features faster and remain competitive.
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesn’t even get to your customer’s inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity.
eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers who’ve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
Today, email deliverability is a challenging goal and a moving target all at the same time. Traditional metrics such as email volume and open rates are going up, but inbox placement is in decline. And no matter how fantastic your email is, it won’t generate a response if it isn’t delivered. So, what can today’s marketers do to make sure their messages hit the inbox?
Published By: eGrabber
Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.)
This sales and marketing software enables you to:
. Capture name, address, email, phone and fax number, etc of likely prospects
. Automatically transfer the captured contacts into an Excel spreadsheet or any other database
. Complete your online lead generation in seconds
. Start your cold calling and email/telemarketing campaigns sooner
. Capture contact information found in email signatures, spreadsheets and documents
Download your Trial Copy Today.
There’s been a shift in how consumers go about finding new financial and insurance services and products, and that shift requires a new marketing ideology. The Modern Marketer follows new processes and uses new tools and technologies in order to reach results.
Published By: Emarsys
Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, it’s time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
Published By: Emarsys
Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
While a manufacturing execution system (MES) is often viewed as “just” a tool for helping the “shop people” go about their day-to-day tasks, the fact is that such a system also has more than ample potential to help transform the shop floor into a business center of excellence, and propel the company forward as it targets market leadership. Performance efficiencies gained with MES can open up the possibility of increasing output and profitability, all with existing production assets. MES can offer a quick, hassle-free way to turn shop floor operations into a corporate center of excellence.
With more and more homes and commercial buildings popping up all over North America, it’s clear that the construction industry is picking up. Collectively, this is good news, because expansion means prosperity. However, if everyone else is growing, then your lumber and building materials (LBM) business needs to as well. During this era of recovery and growth, it’s imperative for LBM dealers to keep asking themselves three questions:
1. Is my business’ growth keeping pace with my local market and my competitors?
2. Is my company able to do more with less during this era of growth?
3. Do I understand why my customers buy from me, and am I outperforming my competitors in those areas?
For years, Epicor has helped LBM businesses reach their full potential by providing them with the tools they need to compete and grow. You want to outperform the competition. Read this white paper to learn how Epicor solutions can help.
Every lawn and garden retailer wants to win—to be profitable, to grow, to be regarded as the go-to source in their community for quality products and service. Not every retailer will come out on top, though, and those who do have a secret. That “secret sauce” is what all of us strive to identify. Those who’ve done it already know there’s not a single recipe. Why? Markets, economies, locations, and competition vary—and so do retailers’ aspirations.
Published By: Epsilon
Published Date: Oct 19, 2012
With more competition, strong customer scrutiny, and a growing number of marketing channels to leverage, retailers are going toward Real-time Messaging to boost their Customer Experience Marketing to remain relevant and keep customers engaged.
Online, mobile, omnichannel, untethered, data mining, automation, and remote
communication are all now buzzwords surrounding the new technologies and resources
financial institutions have to help them re-invent their branch experience. Capabilities are
available today that were not imagined a decade ago. This is an exciting time for those
institutions that can look to the future and enhance their offerings.
While technology is driving change, it can also be a tremendous challenge for financial
institutions as they work to keep pace and even take advantage of the dramatic shift in
customer needs and expectations. Millennials, baby boomers, small businesses – all are
important market segments with very different wants and needs. Driven by technology,
the new demand is for a complete online presence, complemented by more flexibility in
personalized services, and specialized expertise available in every branch.
Suffice it to say, financial institutions of all sizes and in every geography a
In today’s highly competitive business environment, many organizations are expanding through mergers and acquisitions (M&As). Unfortunately, success comes at a cost. Growth via M&A activity often involves absorbing disparate ERP applications, which, over time, can create significant inefficiencies — particularly in the accounts payable (AP) department. The good news is, AP automation is emerging as an end-to-end solution that forward-thinking organizations can use to eliminate AP-related silos and maximize their market potential.
Businesses with a complex ERP environment have several choices when it comes to AP automation solutions.
This white paper is intended to assist AP and finance leaders, along with ERP system administrators, in evaluating their options, simplifying the decision-making process, and getting the absolute most out of their AP automation investment.
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
Published By: Evariant
Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
Published By: Evariant
Published Date: Apr 03, 2017
Health systems must capitalize on every patient and consumer interaction—from fielding the first inquiry to actively supporting proactive health, ongoing care, and recovery—to achieve a “trusted provider” status in the eyes of consumers and patients. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands.
Download your free copy of this eBook to learn why sophisticated health systems are transforming yesterday’s call center into tomorrow’s engagement center.
Published By: Evariant
Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
Published By: Evariant
Published Date: Nov 08, 2018
Gone are the days when your physician liaisons called on physicians to discuss referrals and recruit physicians armed with only the “word on the street.” In fact, if your institution is doing this, you can be sure that any competitor is winning the referrals with the help of market intelligence. Download this eBook to get the secrets to unlocking physician liaison ROI and grow market share in this hyper-competitive environment.
Published By: EverString
Published Date: Jun 27, 2018
AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization.
In this cheatsheet, we will walk through 4 things your team should look for in an AI platform to align and coordinate all of your sales and marketing activities more effectively.
Published By: EverString
Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder.
You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working.
We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
As companies increasingly recognize the business implications and
actionable benefits of AI, the question becomes: How will you use AI for your
Thanks to the Cogito platform based on AI algorithms, organizations can
effectively support and improve unstructured information management and
text analytics in order to:
Leverage all information, combining internal knowledge with other
information sources to extract relevant data
Provide effective and real-time insight on strategic initiatives, partners and
any third parties
Mitigate and even completely avoid risks for operations, reputation, etc.
through information analysis and monitoring
Know what competitors are doing and intercept market trends
Implement automation for the broader, more complex set of processes that
Free up teams to focus on more creative or critical activities inside the
See the entire business through a different perspective