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Published By: Pipeline Marketing     Published Date: Mar 21, 2019
The past few years have brought sweeping changes to what it means to be a B2B marketer. We’re no longer just sending millions of emails to everyone who will give us their email address, the bar for personalization is well beyond changing the ?rst name on an email, and the goal of marketing is no longer limited to hitting a certain lead number. Read this report and ?nd out what it means to be an impactful marketer in the new world.
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Pipeline Marketing
Published By: PitneyBowes     Published Date: Sep 29, 2010
Sometimes a non-profit can be penny-wise and still grow their mission.
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pitney bowes, mail management, integrated mailstream, non profit, government, postage, direct marketing
    
PitneyBowes
Published By: Pivotal CRM     Published Date: Dec 21, 2007
Most businesses today are under increasing pressure to respond to change expeditiously—to adapt to the ongoing needs and demands of their customers, the changing competitive landscape, and the evolution of the marketplace. An organization’s CRM system can either effectively support or hinder their business agility and capacity to respond to change, affecting overall corporate performance and customer satisfaction.
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pivotal, crm, customer relationship management, sfa, sales force automation, salesforce, flexibility, architecture
    
Pivotal CRM
Published By: Plex Systems     Published Date: Feb 26, 2014
Growth is good, but it may not feel that way when the business has outgrown your ability to manage it. Old Mill Kettle Corn had never used an ERP platform but with imminent expansion and new market opportunities, the Plex Manufacturing Cloud was chosen to support their rapid growth.
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cloud, plex, erp, cloud computing, manufacturing, management, best practices, productivity
    
Plex Systems
Published By: Progress Software     Published Date: May 27, 2010
According to an independent study from research firm Vanson Bourne, most businesses have a long way to go before they are able to respond to market or customer changes quickly enough to be competitive. Unfortunately for businesses, there's often a disconnect between business objectives and what information technology can deliver. This whitepaper will demonstrate how Progress Software can empower your company to respond to changing conditions and business events as they occur, enabling business leaders to capitalize on commercial opportunities, drive greater efficiencies in their organizations, and reduce risk.
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rpm, responsive process management, operational responsiveness, progress
    
Progress Software
Published By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
    
ProjectLocker
Published By: Prophix     Published Date: May 31, 2016
Why is faster closing important? A faster close is a good indication of how well a company’s financial systems and procedures are performing. In today’s competitive market, the accounting function needs to improve existing processes and, at times, infrastructure to achieve greater efficiency and accuracy. When properly implemented, sound financial processes will improve information and deliver accurate data to decision makers throughout the entire year, and early enough to take corrective action.
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best practices, competitive advantage, efficiency, productivity
    
Prophix
Published By: Pure Storage     Published Date: Mar 15, 2018
The all-flash array (AFA) market has undergone significant maturation over the past two years. A high percentage of customers have already committed to an "all flash for primary storage" strategy, and every customer interviewed for this study was among those. In 2017, AFAs will drive over 80% of all primary storage revenue. All of the established storage vendors have entered this space, and there are several start-ups with over $100 million in revenue. With this level of market maturation, multiple segments have developed within the primary flash array space. There are systems targeted for dedicated application deployment, there are systems specifically for web-scale applications, and there are systems intended for dense mixed workload consolidation. These latter systems are driving most of the AFA revenue, and they aspire to become the primary storage platforms of record for enterprises of all sizes. This study evaluates the suitability of 10 vendors' AFA platforms for dense mixed ent
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Pure Storage
Published By: Pure Visibility, Inc.     Published Date: Sep 08, 2008
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
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google analytics, pure visibility, goal funnel, conversion, conversion funnel, tools, marketing analytics, goal
    
Pure Visibility, Inc.
Published By: QTS Data Centers     Published Date: Mar 31, 2015
Information technology is undergoing rapid change as organizations of all types begin to embrace the idea of moving computing infrastructure from on-premises to the cloud. It is easy to understand why the cloud has taken off faster than any technology phenomenon in recent memory. The cloud has the potential to reduce total cost of ownership (TCO) while enabling quicker responses to fast-moving markets and ever-changing customer needs. “Being able to flex your compute resources based on changes in volume and customer demand increases agility, making going to the cloud a very attractive proposition for our customers,” says Brian Johnston, chief technology officer for QTS in Overland Park, Kansas, a provider of data center solutions and fully managed services.
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qts, cloud, security, data transactions, cio report, cyber threats, security breaches, it leaders
    
QTS Data Centers
Published By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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Qualtrics
Published By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
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display advertising, search marketing, real time bidding, quantcast
    
Quantcast
Published By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
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programmatic audience development, marketing solutions, global marketing, audience culture, global branding
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising. This guide will help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together.
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real-time advertising, advertising solutions, display advertising, rtb
    
Quantcast
Published By: Recorded Future     Published Date: Feb 13, 2019
There has been much speculation (not to mention exaggeration) over recent years about the fabled dark web. We’ve heard how this shady underworld is the refuge of the cybercriminal elite, and even nation-state threat actors. That this is their “Wolf’s Lair,” where they gather to plot the breaching of businesses, the downfall of governments, and the hacking of celebrities. As with much mainstream reporting of technology, and cyber threats in particular, there’s a grain of truth here. This less accessible and more volatile corner of the internet as we know it does offer those with less honourable motive a secret marketplace for their wares. The confusing terminology around what the dark web is or isn’t shouldn’t be a barrier to defenders realizing the anonymous communities, and how it can be used to produce valuable threat intelligence.
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Recorded Future
Published By: Recorded Future     Published Date: Feb 13, 2019
There has been much speculation (not to mention exaggeration) over recent years about the fabled dark web. We’ve heard how this shady underworld is the refuge of the cybercriminal elite, and even nation-state threat actors. That this is their “Wolf’s Lair,” where they gather to plot the breaching of businesses, the downfall of governments, and the hacking of celebrities. As with much mainstream reporting of technology, and cyber threats in particular, there’s a grain of truth here. This less accessible and more volatile corner of the internet as we know it does offer those with less honourable motive a secret marketplace for their wares. The confusing terminology around what the dark web is or isn’t shouldn’t be a barrier to defenders realizing the anonymous communities, and how it can be used to produce valuable threat intelligence.
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Recorded Future
Published By: Red Hat     Published Date: May 11, 2016
This IDC study represents a vendor assessment of the public deployment-centric cloud application platform component of the platform-as-a-service market through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain a vendor's success in this market. This IDC MarketScape covers a variety of vendors participating in the deployment-centric subset of the overall platform-as-a-service market. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another and highlights the factors expected to be the most influential for success in the market, both short term and long term.
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red hat, idc, paas, cloud, application, platform
    
Red Hat
Published By: Red Hat     Published Date: Jun 23, 2016
Cisco is a leading provider of networking solutions that transform how people connect, communicate, and collaborate. A US $47 billion global company, Cisco develops intelligent networks and technology architectures for customers in industries ranging from government and military to healthcare and transportation. To help keep pace with rapidly changing customer demand, Cisco built its internal Lightweight Application Environment on OpenShift Enterprise by Red Hat. With this solution, Cisco IT delivers application middleware quickly and easily to internal developers through a self-service portal. Cisco has decreased time to market for new applications, streamlined the infrastructure using containers, increased operational efficiencies, and improved the developer experience.
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cisco, best practices, networking, software development, productivity
    
Red Hat
Published By: Reputation.com     Published Date: Oct 02, 2017
1. Meet the new healthcare consumer The consumerization of healthcare, major demographic shifts, and the migration to mobile and social media are tilting the balance of power away from traditional healthcare marketers and into the hands of potential patients. 2. Online reputation is the new competitive frontier for marketers Healthcare brands are no longer controlled by marketers. Patient feedback about doctors and facilities online is leading to total market transparency for healthcare consumers. CG-CAHPS surveys only go so far in providing social proof. 3. Healthcare branding is becoming hyper-local In the search for providers, all branding is local – at the level of individual practitioners and facilities. Proliferating points of presence on the web make this a challenge that requires technology. But healthcare marketers who scale online review volume and quality will be rewarded with higher search visibility. 4. Business implications Online ratings and reviews stand between everyth
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Reputation.com
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana
Published By: Riverbed     Published Date: Aug 22, 2014
The network has become the central foundation of many IT operations. The IT infrastructure investment not only supports internal employee communications but also is the very linkage that drives ongoing revenue and growth. IDC found that customers were able to reduce IT costs, improve IT staff efficiency, increase availability for users, and trim time to market with new revenue-generating opportunities.
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business value, optimization, network, central foundation, infrastructure, investment, communications, revenue
    
Riverbed
Published By: Riverbed     Published Date: Sep 05, 2014
Riverbed announced its collaboration with partner VMware to solve performance monitoring visibility challenges arising out of the ongoing evolution of virtual network technologies and architectures within Virtual Data Center (VDC) environments. Speci?cally, Riverbed and VMware have developed IPFIX ?ow record templates that reveal valuable insights into data and session ?ows occurring within virtual networks that use VXLAN. By adding VXLAN support to its Cascade family of solutions, Riverbed will take a market-leading role in applying application-aware network performance management to Software-Defined Networks (SDNs).
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vxlan, performance, monitoring, virtual data, insights, visibility
    
Riverbed
Published By: RSM US     Published Date: Dec 20, 2017
There is an increasing demand for finance and accounting outsourcing (FAO) among middle market companies, as organizations become more comfortable with the solution. FAO helps companies enhance the efficiency and effectiveness of the finance and accounting function through process and technology improvements, enabling internal employees to focus on the core business. RSM US LLP’s FAO platform goes beyond out-of-the-box functionality within technology solutions, integrating additional intellectual property, including workflows, business processes and organizational frameworks. By leveraging this comprehensive platform, our FAO team can help middle market companies overcome a myriad of finance and accounting challenges. These include hiring, training and developing staff, and most importantly producing actionable finance and accounting information in a timely manner to make critical business decisions.
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RSM US
Published By: RSM US     Published Date: Apr 01, 2019
Middle market companies face a host of warehousing challenges that can limit growth and potentially hamper sustainability. Your organization must work to understand these issues and develop solutions to store, manage and move goods more effectively and therefore increase efficiency and productivity. With competition growing and new enhancements reaching the market on a regular basis, your company must be proactive to build and retain a competitive advantage. While each company is different, with unique issues and goals, the following four struggles are common across companies and their warehouses.
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RSM US
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