Published By: Iterable
Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered.
The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology.
We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
Published By: Spredfast
Published Date: Aug 24, 2018
It only takes one accidental Tweet to undo years of brand reputation. It's important to understand the opportunities and risks your brand faces on social, and what you can do about them. Download this whitepaper to learn more about the risks and gain advice and tips on how to protect your brand.
Published By: Qualtrics
Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer
expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a
Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the
customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today,
market leaders are shifting their listening and response mechanisms faster as VoC programs represent a
huge opportunity for driving loyalty and increased sales.
A recent study sponsored by American Express®—the American Express Global Customer Service
Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than
they are to share about a positive experience.¹
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and find out how governments can harness the benefits and apply them across regions to enhance mobility, experiences and safety. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich and always up-to-date, is a leader in the location data arena.
Published By: TradeGecko
Published Date: Aug 15, 2018
2018 is going to a big year for wholesale distribution. Thanks to constant advancements in B2B technologies and capabilities, wholesale is fast catching up with retail, through omnichannel selling, digitalization and global online marketplaces, amongst others.
So, what do these predictions mean for the APAC wholesale market? As buyers come to expect instant, sophisticated and customised service as standard, wholesale businesses will need to embrace technologies that allow them to provide a customer experience on par with B2C.
Download this eBook to understand the most important trends in wholesale distribution in APAC.
The use of SaaS applications within an organization is the new normal. In fact, there's a good chance that just your marketing department alone is using over 10 SaaS products.
According to Gartner, the 2015 worldwide market for SaaS software application sales was $33.4 billion, with projections to double to $67.2 billion by 2019. Integration needs are changing, with SaaS applications, as well as mobile traffic, social networks, IoT, suppliers, partners, and customer channels all new integration points that will need to be captured in your business processes.
Read “Five Principles for Integrating Software as a Service Applications” to learn:
Key principles for successful hybrid integrations
New integration use cases to grow your business upward and outward
The why and how of integration as both an enabler and a differentiator
Benefits of the TIBCO integration platform and its various offerings
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace.
For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
Published By: Dell EMC
Published Date: Aug 06, 2018
Technology is transforming how we do our jobs, and employees expect the business to accommodate
their work habits.
› Companies must identify roles and profiles and support their needs. Not every employee will
require the same devices to get their jobs done efficiently and effectively. It is paramount for
organizations to seek out specific devices to enable different worker personas.
› IT must become a trusted partner to keep security top of mind. Employees showed a lack of trust
toward IT when facing an issue with their device or ecosystem. It is imperative for IT to become part of
the solution and not the problem; otherwise, workers will find ways to go around security policies and
fix problems on their own, putting the firm at even more risk.
› Employees require a more complete ecosystem. Employees need not only devices to get their jobs
done effectively but an entire ecosystem as well. Without this, businesses will fall further behind in a
fiercely competitive market and lose employ
Published By: EverString
Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder.
You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working.
We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
Change is inevitable. Any successful business manager knows their organization must continually evolve to stay relevant and competitive. Whether it’s the packaged goods company that has reached the limits of its market, or the financial giant integrating a new software platform, or the global corporation building teams, adaptability is imperative. Having resilient employees that are open to change and better equipped to cope with stress is key.
But it may surprise you to learn who among your employees will weather the storm and who won’t. The Chief Technology Officer? Or the lead on the innovation project? Your top analyst? While some managers understandably assume that their highest earning, most highly educated employees are all highly resilient, they may need to think again.
A study from meQuilibrium, the only clinically validated resilience building program on the market today, conducted by behavioral scientist Wendy Lynch, Ph.D., and psychologist Andrew Shatté, Ph.D., shows that a
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.
But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also to take steps to ensure your products and brand stay one step ahead of competitors.
In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.
Published By: Microsoft
Published Date: Jul 20, 2018
Cloud computing has ushered in a golden era for software companies. The cloud’s low barrier to entry allows
creativity to flourish, especially for software developers who are creating applications directly on cloud-based
infrastructure. Cloud-based infrastructure enables developers to do what they love: solve business problems and
bring innovative new ideas to life, using their choice of tools. In a Software as a Service (SaaS) model, applications
can easily be deployed to a cloud service, and delivered to clients who appreciate the ease of access and low cost.
The cloud model relieves the developer and the enterprise IT professional from the burden of managing or
maintaining capital-intense infrastructure.
But the cloud’s low barrier to entry also allows competing software providers to enter the market every day,
from every sector. Independent software vendors, or ISVs, are pressured by increased competition to deliver
their applications faster, with greater functionality and ease of
A growing urban population is putting increasing pressure on infrastructures – and creating a bigger challenge for governments to meet their safety, road performance and cost saving targets. Modern location mapping platforms are growing in accuracy and capabilities – giving governments a way to provide real-time, personalized and integrated mobility services to citizens.
In Ovum’s Location Platform Index, 2H17, HERE has been ranked a leader based on overall reach and completeness – and the leader for platform completeness. In this report, you can see exactly how we measure up in the market against some of the leading competition.
"MVP ASSET IN STORAGE CAMPAIGN
• HPE enhanced the perception of SimpliVity's supportability and stability by leveraging the global go-to-market reach and capabilities of HPE and its channel partners.
• SimpliVity delivers robust data services, such as in-line global compression and deduplication combined with an integrated backup solution and rapid disaster recovery capabilities for operational simplicity and cost reduction.
• The HPE ProLiant DL380 installed base and global market acceptance make SimpliVity one of the top choices as an HCI platform for existing HPE customers."
Published By: Oracle OMC
Published Date: Jul 16, 2018
Going the distance in digital marketing means going across channels. (Because scattered efforts can only lead to scattered results.) Catapult your campaigns with consistent personalization – and drive more sales than you ever thought possible.
Do your plans and forecasts need a reality check?
The quality of your strategic decisions is only as good as the quality of your forecasts. And forecasts are only good if they reflect current reality—not the reality of two, three or more quarters ago. Enter “continuous planning.” With a methodology for forecasting at frequent intervals throughout the year, continuous planning “enables managers to see trends, patterns, and ‘breaks in the curve’ long before their competitors, and thus make better informed decisions regarding products and markets.”
In this free online webinar, speakers Jim Collins & Guy Jones will explain how continuous planning keeps you in touch with current reality - and one step ahead of competitors.
Jim Collins, Performance Management Strategy Executive, IBM
Guy Jones, Worldwide Technical Sales Executive, IBM Performance Management,
How did you choose your anti-malware solution? Did you put it through the same rigorous process as your other security solutions? Or, did you simply renew your current product licensing? Perhaps you went with something you had used at a previous job. Maybe you even went so far as to read a few product reviews and third-party test results or evaluations. But, did you test the anti-malware solution yourself? In this book, we explain how artificial intelligence (AI) can help your enterprise combat malware threats in a more preventative, proactive, and radically better way than legacy anti-malware products. We explain why you shouldn't just believe a vendor's marketing. Instead, you should test different solutions for yourself, just as you would with any other major security investment. Read more in this eBook.
As digital as we are, paper will not go away. Few companies have optimized their print marketing like they have optimized their online marketing.
The printing industry is a giant $800bn per year (SmithersPira: The Future of Global Printing to 2018), and as a marketer we know it’s challenging to track the ROI of printed material.
Commissioning a print run could require specialist knowledge, but it doesn’t need to. You may not realize the multiple factors built into your print marketing spend, and errors can be painful. Mistakes incur extra cost, delays, and potential dips in quality, harming your brand.
Gelato shares some tips for smart printing.
Gartner’s Continuous Delivery Automation Magic Quadrant (MQ) analyzes the current market solutions and their effectiveness in responding to the demands of the modern business. The MQ is created on a tool’s ‘ability to execute’ and its ‘completeness of vision.’
When assessing CA Continuous Delivery Automation, Gartner highlights its ability to ‘provide scalability, resilience, security and enterprise management connectivity.’ The analysis also goes much deeper to cover the strengths, weaknesses and various nuances of all the automation products on the market.
It doesn’t matter whether you’re new to Oracle Retail, have an active implementation project that is running or have an existing deployment in production. The same issue applies: You are making a significant investment in the technology and need to develop a reliable and efficient batch schedule.
If you’re new to Oracle Retail, you are no doubt embarking on a major project to improve your competitive position in the retail market. With that in mind, your goals will be to shrink the time-to-market for your retail implementation, lower the reliability risks associated with in-house developed solutions and improve the visibility and control of retail business processes.
In this eBook you will discover a series of recommendations for operating a fail-safe and efficient Oracle Retail operational environment. You will also understand how automation enables you to streamline the execution of your Oracle Retail batch operations and increase the day-to-day efficiency of your operations teams.
Published By: EverString
Published Date: Jun 27, 2018
AI is having a growing impact on strategic go-to-market tasks, but you might be curious about how to find the right B2B sales and marketing AI platform for your organization.
In this cheatsheet, we will walk through 4 things your team should look for in an AI platform to align and coordinate all of your sales and marketing activities more effectively.
A collaboration between IBM and CLS, the largest provider of settlement and risk mitigation services for the global foreign exchange market, showed how financial institutions can reap blockchain’s benefits by managing and minimizing risks to the existing business. Instead of a wholesale approach of replacing existing systems, new functionalities were gradually embedded into current processes, moving data from legacy systems to the new blockchain solution operating in parallel.
Read this report to learn more about the ongoing CLS-IBM blockchain initiative and what drives the success of its commercial implementation.
Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
The use of SaaS applications within an organization is the new normal. There is
a good chance that just your marketing department is using more than 10 SaaS
products, which is reflected in the amount you are spending on SaaS. According
to Gartner, the 2015 worldwide market for SaaS software application sales was
$33.4 billion, with projections to double that to $67.2 billion by 2019.1 Clearly,
your integration needs are changing. SaaS applications, as well as mobile
traffic, social networks, IoT, suppliers, partners, and customer channels are new
integration points that will need to be captured in your business processes.
This paper presents five principles for successful hybrid integrations.
For many years, the Magento ecommerce platform has been the retail industry go-to for running an enterprise online store. However, when most businesses first choose Magento, it was the only viable option out there.
Today, Magento is no longer the only option for mid-market and enterprise businesses. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited products, industry-leading average uptime of 99.99%, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost.
Learn the five more critical differences between the two leading platforms in this white paper.
The APM market is one of the largest subsegments of the IT operations management market, with 2016 revenue of approximately $3.7 billion and a growth rate exceeding 18% over the prior year. Given these statistics, it is no surprise that Gartner observes continuing investment. Interestingly, while Gartner has observed many new startups appearing on the radar screen, we've also seen large software organizations such as CA Technologies, IBM, Oracle and Microsoft (re)investing at the same time. Other non-APM companies are also expressing potential interest in the market — almost all of the current APM suite providers expect to see companies like Google and Amazon boost their primarily infrastructure monitoring capabilities with increased support for application visibility. Yet these (and other large) cloud companies will pose another challenge for the traditional APM players — the battle for talent acquisition. There is some concern within the APM market that highly skilled individuals may