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Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, b-to-b search, search, search engine optimization, seo, search engine marketing, sem, keywords
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management
    
Godfrey
Published By: Network Automation     Published Date: Oct 23, 2008
In good economic times, success simply means keeping pace. After all, the market is demanding your company’s products and services, and your responsibility is simple: keep up with the demand no matter what it takes. Most managers, whether they are business managers or technology managers respond to this situation the same way. They hire more people to shoulder the increased load. Sales managers seek out more sales reps. Foremen bring more assembly workers online. Customer service beefs up the call center. And IT managers hire more administrators to maintain the constant flux of demands from users, applications, systems, and networks.
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network automation, business, process, automation, processes, tough economy, bad economy, workflow
    
Network Automation
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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leadlife solutions, e-newsletter, blog, telemarketing, trade show, direct mail, webinar
    
LeadLife Solutions
Published By: Orchid Technologies Engineering & Consulting     Published Date: Oct 07, 2008
As electronic product designs age, component parts become increasingly difficult to obtain.  Component buyers may experience difficulty in obtaining key parts within the design.  Component part prices may increase.  A point comes when component parts begin going end-of-life at an alarming rate.  Quick fixes are no longer sufficient.  Sometimes an OEM will procure a 'life-time' supply of problem parts – but this supply can be quickly wiped out should unforeseen demand develop.  Lack of component parts puts an end to production.There is an alternative.  Profitable, old products can be redesigned.  Either preserving the original form fit and function, or adding new features. Product redesign is a cost effective means by which to extend the life of a marketable product.
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orchid technologies, texas instruments, original equipment manufacturers, (oem’s)
    
Orchid Technologies Engineering & Consulting
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
    
Godfrey
Published By: Pure Visibility, Inc.     Published Date: Sep 08, 2008
For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.
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google analytics, pure visibility, goal funnel, conversion, conversion funnel, tools, marketing analytics, goal
    
Pure Visibility, Inc.
Published By: Senn Delaney     Published Date: Sep 05, 2008
It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
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senn delaney, customer focused, brand management, customer-centric, employee management, employee engagement
    
Senn Delaney
Published By: GFI     Published Date: Sep 04, 2008
For businesses around the world, email has become the primary means of communication with people inside and outside of the organization. Business transactions kick off in the form of an email, most customers use e-mail to negotiate contracts and agreements and exchange invoices and payment information. Email is also heavily used by marketing departments to issue mailshots to customers announcing new offers and special deals and so on.
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email archiving, archive, archiving, email management, email, sarbox, sarbanes oxley, sarbanes-oxley
    
GFI
Published By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
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oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
    
Oneupweb
Published By: IBM     Published Date: Jun 11, 2008
Good governance of a service-oriented architecture is becoming a core competency. This Magic Quadrant report by Gartner examines the market for SOA governance through a set of integrated technologies. It evaluates leaders, challengers and innovators in the SOA governance technology market, providing feature information and strengths and cautions for each.
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soa, ibm, ebf, governance, infrastructure
    
IBM
Published By: BlueHornet     Published Date: Jun 06, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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email marketing, email messaging, blue hornet, bluehornet
    
BlueHornet
Published By: BlueArc Corporation     Published Date: Mar 31, 2008
The Titan 3000 family of high performance network storage hardware from BlueArc is yet another example of the company's innovative abilities, with enhanced and eye-popping capacity and performance specifications matched to its strong, familiar—and growing—feature and management capabilities. With perfect timing, it looks as if this product is a good match for emerging market needs.
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tiered storage, storage, hardware, storage hardware, appliance, titan, titan 3000, bluearc
    
BlueArc Corporation
Published By: ICC Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.”  Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.  All businesses have felt the impact of today’s volatile economy.  Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
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icc, decision services, increase sales, market, down market, economy, operation, operations
    
ICC/Decision Services
Published By: IBM     Published Date: Feb 08, 2008
As manufacturing goes global, initiatives to standardize processes and key performance measurements across the enterprise to unite the greater supply chain are emerging. The main catalyst? Driving down costs in response to customer and market pressures. However, mid-size companies in particular are driving performance improvements with a more proactive, strategic vision for improving performance than reactively responding to cost pressure.
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scm, supply chain, manufacturing, manufacturer, bpm, business process, erp, enterprise resource planning
    
IBM
Published By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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china, asia, international, baldu, chinese, chinese government, culture, cultural influence
    
Mediative
Published By: Pivotal CRM     Published Date: Dec 21, 2007
Most businesses today are under increasing pressure to respond to change expeditiously—to adapt to the ongoing needs and demands of their customers, the changing competitive landscape, and the evolution of the marketplace. An organization’s CRM system can either effectively support or hinder their business agility and capacity to respond to change, affecting overall corporate performance and customer satisfaction.
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pivotal, crm, customer relationship management, sfa, sales force automation, salesforce, flexibility, architecture
    
Pivotal CRM
Published By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
    
ProjectLocker
Published By: PassGo     Published Date: Oct 23, 2007
Looking at IT security history, the bad guys were always far more sophisticated than the people who tried to stop them. Even if companies or the government could conceive of IT security it was almost impossible to achieve it because of the lack of knowledgeable security professionals out there and the lack of security protection tools in the marketplace.
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risk assessment, hacker, hackers, hacker detection, cyber crime, cybercrime, cybercrimes, intrusion
    
PassGo
Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff
    
Arial Software
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