Published By: Iterable
Published Date: Sep 07, 2018
Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early claims were false starts where vendors over-promised and under-delivered.
The good news is that a select number of solutions have caught up with all the promises and can now turn them into action. In this guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to leverage this new, powerful technology.
We’ll give you a heads up on the roadblocks you’ll encounter on your journey to achieving omni-channel relevance and the benefits you’ll gain once you reach your destination. No highfalutin jargon, no talking in circles and no nonsense. Just practical advice on how to create a superb customer experience.
Digital transformation is poised to change the supply chain more
profoundly than any other functional area and more dramatically than at
any point in its history in terms of driving efficiency and resiliency to
disruption. In the context of the challenges facing supply chains, both now
and in the future, it becomes clear that the old ways of working will not
suffice and that even best-in-class performance today is unlikely to be good
enough in the future. It is the view of IDC that the supply chain must
become a "thinking" supply chain, one that is intimately connected to all
data sources, enabled with comprehensive and fast analytics, openly
collaborative through cloud-based commerce networks, conscious of
cyberthreats, and cognitively interwoven. According to IDC supply chain research, technology is emerging as a prime
driver of change, particularly artificial intelligence, blockchain, and the Internet of Things (IoT).
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand.
The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
The consumerization of IT is coming. It's a given that employees will bring their own devices to work or will want to work on devices away from the office. The adoption of smart devices has set expectations, causing the "I want my iPad" phenomena
Increase of BYOD programs in the enterprise has introduced questions to those in charge of enterprise mobility. Fierce MobileIT's ebook, "Securing the Mobile Workforce,"covers many of the trends and challenges of securing corporate data on a device.
Read this whitepaper—Give All the People What They Want (Safely)—to learn how you can give employees the freedom to choose their own mobile devices, while still providing rock-solid enterprise security.
Mobile apps are the key to productivity and are proving to be a competitive advantage for enterprises across every industry. “Are you App Able”, shows how companies today are capitalizing on secure mobile apps to drive LOB advantages and revenue.
Companies today can’t just “bolt on” mobile capabilities. To succeed, you have to put mobile first. Read—Moving Beyond BYOD to Mobile First: A 3-Step Approach for CIOs—to learn how a making mobile a core part of your IT strategy increases revenue.
Extend desktop-level security to mobile users. This whitepaper—Effective Identity and Access Management in a Mobile World—covers how to harness your IAM infrastructure to balance the freedom mobile users want with the security IT needs. Read it now.
Security and management are critical to enterprise mobility—but they’re also complex. Dive deeper in this virtual roundtable with guests from Forrester Research, Inc., Good, and BoxTone. Learn more about mobile security trends, concerns, and myths.
Mobile collaboration is fast, efficient, and necessary. But before you spend your time and money on a solution, you’d better learn what works—and what doesn’t. Read this guide to learn what to consider, mistakes to avoid, and tips for data security.
Mobile apps are the ultimate corporate dilemma: They turbo-charge productivity—but also bring security risks. You need a mobile app security strategy to navigate the challenge. Read this guide to learn the top 10 must-haves as you build yours.
You can’t slow down technology. But you can get ahead of it. Learn how in this mobile trend report from Gartner. Learn the latest in devices, app stores, and cloud services. You’ll even get operational tips to manage mobile costs, risk, and support.
Replacing your point of sale (POS) software can be daunting, yet most Sporting Goods retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management.
Epicor has been a part of successful retail businesses for years. All that industry experience has given us insight into what not to do, like:
1. Not involving the head of the organization in the decision-making process
2. Skipping the planning phase because it “takes too much time”
3. Considering a technology partner that doesn’t truly understand your industry
4. Assuming you will do things exactly the same way you do things today
5. Selecting a vendor that lacks a long-term product vision
Read the white paper to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
More and more sporting goods and outdoor sports retailers are using the rich and robust Epicor® Eagle N Series® solutions for higher profits and faster growth—all while building loyal customer relationships.
Now, with hundreds of additional enhancements built in, Epicor Eagle N Series software can help you streamline nearly everything you do for your business so you can focus on running more efficiently and profitably. With Eagle N Series, you can:
• Simplify everyday processes—natural, intuitive workflows whisk you through everyday activities, plus it includes specialty tools for firearms compliance and equipment rentals
• Manage complex inventory despite seasonal and trend-based demand swings
• Improve overall business performance—make fast, informed decisions using intuitive on-screen analytics and dashboards
What do businesses powered by Eagle N Series have to say about it? Read on to find out.
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market.
• Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality.
• Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters.
• Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences.
• Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices.
• Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments.
I invite you to download your targeted industry analysis and uncover the expectations to take into account a
Change is inevitable. Any successful business manager knows their organization must continually evolve to stay relevant and competitive. Whether it’s the packaged goods company that has reached the limits of its market, or the financial giant integrating a new software platform, or the global corporation building teams, adaptability is imperative. Having resilient employees that are open to change and better equipped to cope with stress is key.
But it may surprise you to learn who among your employees will weather the storm and who won’t. The Chief Technology Officer? Or the lead on the innovation project? Your top analyst? While some managers understandably assume that their highest earning, most highly educated employees are all highly resilient, they may need to think again.
A study from meQuilibrium, the only clinically validated resilience building program on the market today, conducted by behavioral scientist Wendy Lynch, Ph.D., and psychologist Andrew Shatté, Ph.D., shows that a
Even when you’re confident that a move to the cloud is good for your business, it’s natural to have questions and concerns about making the change. After all, if your business is running effectively with on-site technology, you’ll likely want to learn more about the security and payoffs from a cloud-based suite of tools before taking the next step.
Analysts see other good reasons for companies to take a serious look at video conferencing technology: It can facilitate an increasingly mobile workforce, and it can help ensure business continuity in the face of natural catastrophes, man-made disasters or health scares.
A better digital experience is only as good as the technology behind it.
We're serious about bringing you the best in customer experience platforms. And it shows. In Ovum's recent SWOT Assessment: Adobe Experience Cloud, you'll learn how advances in out technologies can help you build intelligent services, improve Adobe implementations, and integrate your own applications. So you can more easily deliver the tools that help your organization meet customer demands more quickly.
Another critical sign of the times is that the Internetdriven
evolution of TV and video is now embraced, rather than spurned, by the TV establishment. HBO, CBS and others are touting new IP-delivered offerings. Charter Communications CEO Tom Rutledge says the number of programmers planning OTT deployments is good for the cable industry, which will have more flexibility in content bundling; and good for the consumer, who will have more choice. And discussing heightened competition
for audiences and ad dollars in VARIETY, Josh Sapan, president-CEO of AMC Networks, referred to “an almost unstoppable trend for technology to facilitate consumer discretion and choice.”