Recently the S&P 500 experienced something new: its top four most valuable companies at closing were Apple, Google, Microsoft, and Amazonóall tech companies. Itís a tech world out there, and one increasingly driven by a mastery of mobile. This reality is changing not only consumer expectations, market conditions, and competitive dynamics, but itís also changingóand challengingó traditional approaches to corporate strategy.
The past year ushered in some big changes for Online Reputation
Management (ORM) ó and the practice has become indispensable for any
In 2017, review sources proliferated, consumers became more savvy about the validity of online
reviews, and the position of Chief Experience Officer started to gain traction among locationbased
organizations. ORM and SEO became increasingly intertwined as Google refined its search
algorithms with a strong emphasis on reviews and star ratings.
This year, expect to see these four trends move to the forefront:
1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all
other specialty sites.
2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings.
3) The voice of the customer will no longer be siloed across disconnected categories.
4) Consumer feedback from reviews and social media will drive operational improvements.
Published By: Uberall
Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single locationóso that you show up at the top of all local searches.
The Retail Operations team at Dick Smith moved to Google Apps with help from Cloud Sherpas just over a year ago to improve the communication and coordination between our 3,000 or so staff in 376 stores across Australia and New Zealand. Since then, weíve seen some pretty dramatic improvements and efficiencies in the way we get information out to our staff, thanks to Google Drive and Google Sites.
As Australiaís largest retailer with more than 3,000 stores across Australia and New Zealand, Woolworths 200,000 employees need intuitive technology that enables them to stay connected, work together and have fun.
Watch this webinar replay to explore common retail uses cases for Google Apps for Work in detail and discover how adopting these solutions can help you create a more collaborative environment for your organisation.
Hybrid cloud security is a hot topic, especially with the massive growth of public cloud providers like Amazon Web Services (AWS), Microsoftģ Azureô and Google Cloud. With the emergence of the hybrid cloud, where workloads are deployed across physical, virtual, and cloud, security professionals are constantly being challenged to evolve their security practices to adapt to this new architecture.
Trend Micro Hybrid Cloud Security, powered by XGenô, takes a blended approach. It combines multiple cross-generational threat defense techniques for protecting hybrid environments. When one technique isnít effective against a given threat, another will step in to eliminate the threat.
To bolster consumer trust in the foundation of ecommerce before it was irreparably damaged, several CAs and browser vendors came together to establish a higher security approach based on common standards: Extended Validation SSL certificates.
EV SSL is universally supported by all desktop browsers and provides an EV trust indication. All mobile browsers support EV SSL and some provide an EV indication.
Extended Validation SSL certificates have the highest impact on consumers, reassuring them that the site they are visiting is legitimate through visual cues in un-modifiable parts of the browser interface ďchrome.Ē
For example, the latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Opera and Apple Safari display the corporate name with a green background for sites protected by an Extended Validation SSL certificate.
Google is phasing out SHA-1, a secure hash algorithm for SSL certificates that has proven susceptible to collision attacks. But upgrading is complex. Entrust navigates you through the rapid sun-setting of SHA-1 certificates for a seamless, secure experience for your end users.
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
Published By: CoreSite
Published Date: May 29, 2019
This research report shows the statistics behind U.S. based Media and Entertainment organizationsí adoption of data storage and compute solutions. Touching on the latest trends and specifically researched for the IT departments to see how their peers and competitors are investing to reach future business and technology goals.
"Amazon is the land of plenty. Itís easy to see why more consumers start their online product searches on Amazon than Google.
But with so many moving pieces to the Amazon puzzle, itís important to step back and see where your listings stand from your consumerís point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most important, do your products even show up?
In this eBook, weíll break down the main components of the Amazon results pages and what they mean for retailers, including:
- Amazon search results
- Amazon Buy Box
- Advertising on Amazon"
Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Googleís transactions platform is unlike anything else available to brands and retailers today, and offers tremendous potential across marketing, selling and fulfilling.
Published By: Ensighten
Published Date: Aug 02, 2012
Despite all the excitement about clouds, only a handful has yet been built, mostly because infrastructure is such a challenge. Before cloud-type systems can bloom, businesses need ready access to the kind of infrastructure Google had to cobble together itself: high scale, low-cost and mass customized. Read this online article to learn how these extreme scale-out infrastructures will not only seed clouds, but nourish Web 2.0 and high-performance systems while inspiring business models we can't yet imagine.
Published By: SRC,LLC
Published Date: Jun 01, 2009
To mine raw data and extract crucial insights, business decision‚Äźmakers need fast and comprehensive access to all the information stored across their enterprise, regardless of its format or location. Furthermore, that data must be organized, analyzed and visualized in ways that permit easy interpretation of market opportunities growth, shifts and trends and the business‚Äźprocess changes required to address them. Gaining a true perspective on an organization’s customer base, market area or potential expansion can be a challenging task, because companies use so many relational databases, data warehouse technologies, mapping systems and ad hoc data repositories to gather and house information for a wide variety of specialized purposes.