healthcare

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Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant
Published By: Evariant     Published Date: Sep 07, 2016
The physician liaison position is a relatively new one for most health systems, but individuals hired as physician liaisons are being held accountable for facilitating impactful, fast change. Where marketing drives incremental revenues by targeting patients and consumers (non-patients), physician liaisons drive incremental revenues by cultivating relationships with physicians and improving referral behavior.
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evariant, physician liaison, hospital, physician alignment
    
Evariant
Published By: Evariant     Published Date: Nov 14, 2016
Changing healthcare market forces, such as value-based care models, consolidation, and payer mix erosion, have propagated declining margins and fueled hyper-competition among healthcare organizations vying for market share. In this new world, determining effective patient engagement strategies has become paramount for hospitals and health systems as they strive to acquire, retain, and re-activate patients, and, ultimately, drive revenue. Now, more than ever, it is critical that healthcare organizations create and maintain positive, lasting relationships with their patients, both current and prospective, working to attract them into their network and keep them there.
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healthcare crm, ehr, healthcare technology, marketing, patient acquisition, patient engagement
    
Evariant
Published By: Evariant     Published Date: Apr 03, 2017
Health systems must capitalize on every patient and consumer interaction—from fielding the first inquiry to actively supporting proactive health, ongoing care, and recovery—to achieve a “trusted provider” status in the eyes of consumers and patients. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn why sophisticated health systems are transforming yesterday’s call center into tomorrow’s engagement center.
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patient engagement, call center, improved care continum
    
Evariant
Published By: Evariant     Published Date: Apr 09, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
Published By: Evariant     Published Date: Jul 02, 2018
When call center agents don’t have access to an EMR, consumer demographic, sociological and other data, nor an understanding of marketing campaigns, agents are inefficient, reactive and unable to personalize interactions with patients and consumers. The disjointed call center experience harms the health system’s ability to find, guide, and keep patients for life. The call center is often the first touch for many prospective healthcare customers, and Scripps Health recognized these challenges. They made the pivot from call center as cost center to strategic lynch pin in their patient experience strategy. Call center agents are now delivering a world-class patient experience as they provide physician referrals, take class registrations, and serve as a clearing house for general information . An added bonus of the shift is they can now integrate outbound calling into campaign efforts, and measure the full impact of marketing efforts and strengthen marketing’s ROI. Get your free copy of
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call center, conversions, health, proactive
    
Evariant
Published By: Evariant     Published Date: Jul 02, 2018
Every consumer or patient call into a health system’s call center is an opportunity to create a highly-personalized experience that ensures patient loyalty and extends patient lifetime value. Healthcare providers have a tremendous opportunity to invest in solutions and processes that can transform their call center into a profit center by driving smarter patient engagement. Yet, the majority of call centers today do not deliver the robust, personalized support capabilities today’s patients and consumers expect, and the current healthcare marketing environment demands. Download your free copy of this eBook to learn how to make the transformation from traditional call center to strategic patient engagement engine that drives growth in patient acquisition and lifetime patient value.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant
Published By: Evariant     Published Date: Aug 22, 2018
Health systems that implement CRM-based engagement solutions stand to achieve significant strategic gains, from acquiring and retaining patients to supporting more positive clinical outcomes to increasing referrals to member providers and practices. Driven by easy access to rich consumer data and analytic profiling, as well as patient encounter histories, CRM-based engagement centers optimized for healthcare enable health system CSRs to quickly offer personalized responses to consumer or patient inquiries via multiple in- and outbound media, including telephone, email, social, and web.
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call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment. This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.
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healthcare marketing, marketing roi, patient acquisition, marketing measurement
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
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healthcare crm, patient acquisition, precision marketing, healthcare consumer data
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Gone are the days when your physician liaisons called on physicians to discuss referrals and recruit physicians armed with only the “word on the street.” In fact, if your institution is doing this, you can be sure that any competitor is winning the referrals with the help of market intelligence. Download this eBook to get the secrets to unlocking physician liaison ROI and grow market share in this hyper-competitive environment.
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physician relationship management, network utilization, market development
    
Evariant
Published By: Evariant     Published Date: Nov 08, 2018
Many healthcare executives initially looked to their HER/EMR systems and patient portals to engage patients. But these technologies are not the complete solution. This eBook explores what your enterprise tech stack needs to look like to properly find, guide and keep patients for life through meaningful engagement.
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patient engagement, patient loyalty, patient retention, healthcare crm, electronic medical records
    
Evariant
Published By: Evariant     Published Date: Nov 20, 2018
As the healthcare landscape continues to move toward a customer-centric approach, there’s a lot healthcare can learn from retail. More specifically, lessons from retail call centers offer the healthcare sector best practices to provide better personalization in their engagements with consumers and patients – before and after clinical encounters. This guide explores three ways retail call centers provide experiences that healthcare leaders can incorporate to provide the personalization needed to impact consumers in today’s evolving healthcare marketing landscape.
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patient engagement, call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant
Published By: Evariant     Published Date: Mar 28, 2019
Healthcare marketers look to drive growth for their organizations, the orthopedic service line is incredibly competitive; digital trends show that orthopedics is one of the most searched services in healthcare. This guide explores five critical steps to building, implementing, and executing an optimal multi-channel orthopedic service line campaign.
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Evariant
Published By: Evariant     Published Date: Jun 18, 2019
In healthcare, a traditional call center experience can feel much like calling a cable company—detached, dull, frustrating. Personalized engagement is critical to the future of healthcare, but call center agents are often not given the tools to meet consumer expectations. Agents may be limited to a basic set of functions with minimal insights on patient journeys. Download this infographic which highlights the enormous opportunity healthcare providers have to modernize their approach to the call centers.
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Evariant
Published By: Excellus BlueCross BlueShield     Published Date: Sep 28, 2017
Learn how to educate your team about HDHPs and protect your bottom line from high health care costs.
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health plan, employee benefits, health benefits, employee healthcare, healthcare plans, hdhp, high deductible health plan
    
Excellus BlueCross BlueShield
Published By: Excellus BlueCross BlueShield     Published Date: Nov 02, 2017
Learn how to find an administrative services partner that helps you get back to what you love about your business.
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401k, payroll, benefits, employee benefits, human resources, administrative services, bluecross blueshield, healthcare, health plans, healthcare benefits, employee benefits management, employee benefits services
    
Excellus BlueCross BlueShield
Published By: Excellus BlueCross BlueShield     Published Date: Apr 03, 2018
Help your team get access to the care they need from the office, the road, or the comfort of their own homes, with telemedicine.
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high deductible health plan, excellus, bluecross, blue shield, medicine, doctor, benefits administration, benefits management, dental benefits, health insurance, health promotion/recreation/wellness, telemedicine, wellness, wellness benefits, online tools, digital tools, healthcare, benefits, health benefits, health insurance
    
Excellus BlueCross BlueShield
Published By: Excellus BlueCross BlueShield     Published Date: May 22, 2018
Share this handout to help your employees get the most value out of their health plans.
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high deductible health plan, online tools, digital tools, healthcare, benefits, health benefits, healthcare, health insurance, health cost estimator, health deductible tracking
    
Excellus BlueCross BlueShield
Published By: Excellus BlueCross BlueShield     Published Date: Oct 09, 2018
When it comes to protecting yourself against breast cancer, knowledge is power. This handout stresses the importance of early detection, highlighting the warning signs to look for and steps your employees can take to keep themselves healthy.
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healthcare, health benefits, health insurance, breast cancer, excellus, mammograms
    
Excellus BlueCross BlueShield
Published By: Excellus BlueCross BlueShield     Published Date: Oct 17, 2018
When it comes to protecting yourself against breast cancer, knowledge is power. This toolkit covers everything from warning signs and the importance of early detection to what you can expect during a mammogram.
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breast cancer, breast cancer awareness, healthcare, health benefits, health, health plans, excellus bcbs, excellus, employee benefits, health insurance, mammograms, cancer screenings, early detection, women’s health, self-examination
    
Excellus BlueCross BlueShield
Published By: Excellus BlueCross BlueShield     Published Date: Nov 13, 2018
Telemedicine has the potential to deliver significant savings to both employees and businesses — when people actually use it. This toolkit includes posters, videos, mirror clings, and more to introduce your team to the service and encourage them to take advantage of it.
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telemedicine, healthcare, health benefits, health plans, health insurance, excellus, bcbs
    
Excellus BlueCross BlueShield
Published By: ExtraHop     Published Date: Jul 25, 2013
ExtraHop enables healthcare IT organizations to harness the massive amounts of wire data flowing through their environments. See how ExtraHop can help to manage departmental and legacy applications while also supporting new initiatives such as meaningful use, compliance, VDI, EHR/EMR, and mobile applications.
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operations, wire data, extrahop, applications, storage, compliance, vdi, mobile applciations
    
ExtraHop
Published By: Extreme Networks     Published Date: Feb 12, 2015
Um störungsfreie, zuverlässige und effiziente Abläufe zu gewährleisten sowie gleichzeitig die Kosten für Wartung und Instandhaltung der heterogenen IT-Landschaft gering zu halten, modernisieren die Kliniken Südostbayern AG ihre IT-Infrastruktur.
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netzwerkmanagement, healthcare, netzwerk, performance, hochverfügbarkeit
    
Extreme Networks
Published By: Extreme Networks     Published Date: Feb 23, 2017
ABI Research’s Securing Medical Devices Technology Analysis Report analyzes the current risks posed by medical devices, noting various security issues, potential vulnerabilities, and the threat landscape. It reviews implementation mechanisms and efforts in medical device cybersecurity and safety. The final section looks at how the healthcare ecosystem is responding to the issues and the vendors driving change.
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abi. healthcare, cybersecurity, medical
    
Extreme Networks
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