Published By: Hubspot
Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
Like it. Buy it. tweet it. Shopping has always been a social experience. People get together and go out and buy things. Then they show friends what they've bought. And they tell everyone about the great deals they got. Download this mini-ebook to learn 11 ways you can use social media to power your sales.
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
This short video shows how the Pestana Hotel Group, based in Portugal manages 86 properties in Europe, Africa, the Caribbean, North and South America with the OPERA suite of solutions for property management, food and beverage operations, and distribution. OPERA enables better business decisions by providing real-time information. OPERA has helped the Pestana Group increase sales, improve workforce productivity, and deliver superior guest experiences.
The days of ‘buyer beware’ are over. Today it’s ‘seller beware,’ as customers—empowered by technology—share their service experiences. That means every experience must be personalized and consistent across channels and throughout the customer journey.
Get it right and you’ll be rewarded with increased revenues and lifelong customers. Get it wrong and 89% of customers will stop doing business with you after one bad experience. So how do you deliver the tailored, seamless service customers demand? Learn how Oracle delivers a complete, connected, stand-out customer service solution as compared with Salesforce.
Published By: Microsoft
Published Date: Jul 20, 2018
Earlier this spring, Microsoft announced the Microsoft
Relationship Sales solution, which combines Microsoft’s
Dynamics 365 for Sales and LinkedIn’s Sales Navigator
Enterprise edition, scheduled for availability July 1. Nucleus found
the new solution can drive a productivity increase of 12 to 15 percent for sales
people while accelerating time to close.
Published By: Microsoft
Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How
are they impacting your ability to hit your numbers? In
this guide, we examine five massive gaps that could be
costing you time, customers, top-line growth and profit.
And we show you how to transform your business by
closing those gaps so you can get back to growing.
• Discover how to transform your business by
connecting sales and marketing with a shared set
of practices that have been proven to grow brands,
grow revenue and increase profit.
• Get expert advice from leaders who have walked
in your shoes, leaped over the gaps and unleashed
sales and marketing to drive growth – together.
• Watch insight-packed webinars from Forrester
Research, Microsoft and Adobe.
Published By: IBM Unica
Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
Today’s marketing teams have to work smarter and faster across a growing range of activities and an increasingly diverse array of participants. Improving cross-functional collaboration is the new marketing mandate, and social business is the enabler, allowing marketing teams to drive more leads, increase sales and cut operational costs. Learn how marketers are achieving success with social business technology.
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
Published By: bigtincan
Published Date: Oct 10, 2014
Today's workforce is increasingly "mobile first" — and, sometimes, "mobile only." As IDC research shows, companies are devoting nearly a quarter of the IT budget to mobile, seeking to enhance worker productivity, increase sales and revenue, and improve competitive advantage and grow share. The right content mobilization platform is a key ingredient for the success of enterprise mobile initiatives.
Learn how to break down silos, reinvent productivity, and help your sales team achieve success by unifying transactional systems, social networking, and strong customer relationships. Download this free Nucleus report that says teams using the Microsoft Relationship Sales solution increased productivity 12-15 percent.**
You’ll also learn how to:
Empower your sellers with savvy insights that engage and delight customers.
Scale the power of one-on-one relationship selling by unifying the sales experience.
Offer your team tools to reinvent the way they sell and help transform your company’s bottom line.
Use Microsoft Dynamics 365 for Sales along with LinkedIn Sales Navigator to help sellers identify future customers and suggest ways to engage with them.
**Claims based on a 2017 study by Nucleus Research that analyzed more than 50 ROI case studies on CRM deployments from 2015 to 2017. Companies ranged in size from small and medium-sized businesses to large multinational enterprises. Re
This article will help merchants understand the new payment options companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
The retail shopper is changing rapidly. To keep up, so must the retail industry. The internet, online shopping, mobile communications, smartphones, tablets and more turning traditional shoppers into something else entirely: connected shoppers. Today’s shoppers can now shop online, on either a computer or mobile device, as well as in brick-and-mortar stores. For retailers, the implications are huge.
In this complex new environment, there are two vital questions. First, as a retailer, how do you create differentiated value that will enable you to stand out from the crowd? Second, how can you strengthen customer relationships, build loyalty, increase sales and maximize profitability?
Published By: AcquireWeb
Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
As the landscape of modern sales evolves based on global trends, sales people are finding themselves stretched to do more, sell on the go, and make quota faster.
Today, sales leaders need to increase productivity and reduce friction in the sales process in order to hit their quotas.
This white paper orchestrates the five steps necessary to improve your sales pipeline and forecast.
To build a successful sales engine, B2B sales leaders must continually find ways to increase levels of productivity. Today, automated tools and analytics are becoming the key differentiator of highly productive sales teams. Are you ready to make your sales team more effective, efficient, and enabled?
Both inside and outside sales professionals are becoming more mobile, with industry research showing that half are already using tablet devices and an additional 26 percent plan to adopt them in the next 18 months. By integrating mobility in the sales workforce, businesses are able to increase overall productivity, effectiveness as well as meeting sales goals since they are able to access information and content anytime, anywhere, through any mobile device. Yet, there are still major obstacles to overcome when trying to implement a strategy to bring mobility to your sales force.
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility.
Read this Forbes Insights piece to learn:
• How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team
• How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention
• How e-signatures easily integrate into your existing sales tools, for seamless pr
A mobile worker's particular need is mobile CRM - and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP's mobile CRM tools help companies to increase sales significantly.
If you are a business running SAP Business Suite solutions, learn how you can use Sybase mobile solutions for SAP to dramatically increase sales productivity and bring the advantages of business mobility to your organization now.
Published By: Sysomos
Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.