While the retail industry has made great strides in understanding the online journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements offline. Advanced location intelligence enables marketers to observe consumer journeys to within meters, whether indoors or outdoors, as they move around ever-changing environments, such as stores, malls, restaurants, residential addresses, landmarks, and places of interest.
This eBook explores how retailers are starting to launch more targeted campaigns by using location to understand consumer behavior. Find out why location intelligence can bring a wide range of benefits to the entire retail industry: data-driven audience segmentation, real-time location targeting, reduced ad-spend, enhanced campaign attribution, and more.
Marketers are using more location data than ever, but consumer privacy concerns and an evolving regulatory landscape have raised new challenges. There is a need for more consideration and transparency about around collecting and using geolocation data.
Watch this webinar to learn about:
• The various ways marketers are using location data today
• How consumers feel about location sharing
• How new government regulations may impact data collection
Besides the two eMarketer Analysts, Hervé Utheza, Head of Media, Advertising & Telco at HERE Technologies joins the conversation and gives valuable insight on how to improve campaign performance through real world geometry.
View the webinar now on demand.
Applications are the modern lifeblood of the enterprise, and the desire to keep up with market demands has elevated most enterprise IT strategies from purely on-premises to hybrid and multi-cloud. But the desire to be even more agile and productive—and connect with end users in new and exciting ways—is pushing investments even further into new application environments, development processes, and management tools all leveraging cloud-native technology. In this executive brief, we home in on one component of the cloud-native movement, Kubernetes, and break down its role in achieving enterprise agility, experimentation, and innovation for competitive gain.
Published By: NTT Ltd.
Published Date: Aug 15, 2019
As businesses are driven to digital transformation by changing market forces and customer expectations, many are looking to new technologies, including new infrastructure environments, as enablers. As a result, we are seeing a near-universal appetite for hybrid outcomes as business functions are executed across multiple on-premises and external infrastructure environments in pursuit of agility, cost, performance and other business benefits. Hybrid IT has become a key strategic imperative for a large portion of enterprises, impacting their IT objectives and expectations, and likely leading to new engagements with service provides for help designing, building and operating hybrid environments.
We’re seeing a global trend towards responsible investing. Increasingly, institutional investors are recognising the potential for ESG factors to affect the valuation and financial performance of the companies they invest in. At the same time, consumer demand for responsible investments is surging, especially from the younger generation.
“Responsible” or “sustainable” finance and a focus on environmental, social and governance (ESG) factors have moved firmly into the mainstream today.
This booklet presents the proof to address the issues around responsible investment implementation: statistics from across investment markets that show how significant this shift is.
Welcome to the latest edition of KPMG’s The Pulse of Fintech — a biannual report showcasing key activities and trends within the fintech market globally and in key regions around the world. This edition provides a global overview of key investment trends and highlights in the wealthtech and proptech sectors in H1-2019. Read now.
"The fast pace of innovation demanded by today’s digital businesses challenges traditional processes for the deployment and governance
of application delivery and supporting infrastructure. To address the increased pace of change, many organizations are transforming by adopting DevOps: a set of practices which employs continuous integration processes, breaking down the silos between development and operations teams.
As cycle times accelerate, and development teams adopt more Agile delivery methodologies, the traditional model for application security can be a drag on the speed and agility inherent in a continuous integration process. This creates a natural friction. Security teams can be perceived as slowing down or blocking delivery. At the same time, however, the apps are exposed to significant threats.
The goal of continuous integration is to deliver more frequent releases with more new capabilities to market, faster. It’s all about speed."
Data centers are evolving. They are much more than the data storage facilities of the past—they are gateways to emerging markets and platforms from which businesses can expand their reach through greater connectivity. These evolutions require the deployment of secured IT platforms capable of supporting and treating a huge amount of data generated in real time. Learn how Interxion partnered with Schneider Electric to meet the needs of its customers and stay relevant in the rapidly evolving colocation market.
Published By: Experian
Published Date: Aug 29, 2019
Card-not-present fraud is estimated to reach $19.3 billion by 2022. Online payment fraud will grow 13.7% from 2017-2022 – Juniper
Dive deeper into these data points with a focus on assessing the impact, challenges and opportunities presented by emerging payment mechanisms and regulation, as well as an in-depth assessment of sector-specific trends and outlook in regard to digital fraud. It provides essential reading for those wishing to understand where the key strategic focus should lie and how market forces are affecting the industry.
Published By: Centercode
Published Date: Oct 16, 2019
Today's technology is getting more and more complex, and it's moving from the lab to homes and offices faster than ever. Increasing competition, expanding markets, and a growing expectation for seamlessness mean IoT and SaaS companies alike are looking for a thorough but fast-paced means to validate the quality of their products and releases.
This e-book gives a straight-forward introduction to Customer Validation -- the modern framework for beta testing. It anchors the four key components of traditional beta (people, products, environment, and time frame) around the needs of present-day product development. This includes: establishing the building blocks for thoroughly testing interoperability, creating accurate user scenarios, carving out channels for direct customer interaction, and identifying solutions that will delight your audience.
Published By: SheerID
Published Date: Oct 18, 2019
Standing out in a competitive market is no easy feat. How do you make a splash? It goes beyond innovative technology or relatable brand identity. You need a customer acquisition strategy that will connect your company with the ideal audience.
Creating a personalized offer for specific consumer tribes—such as the military, students, or teachers—is a great start. But a manual verification process is frustrating for buyers and time-consuming for support teams.
Learn how Purple used gated, personalized offers backed by instant verification, which led to:
? A 6x conversion rate
? Saving their support team 49 hours per month of phone calls
? 25:1 ROAS (Return on Ad Spend)
Mapping, tracking, positioning and real-time data arekey to supporting defense and intelligence initiatives. Governments and agencies need location data they can trust to track and adjust fixed and mobile resources to address rapidly changing events and circumstances. With Ovum's Location Platform Index: Mapping and Navigation, agencies can assess location platform industry leaders and identify the platform that best meets their product development demands. This year, HERE Technologies cemented its role as the industry leader, earning the highest ranking, and besting Google, for the second time in a row.
Download your free report to learn:
The relative strengths and weaknesses of each vendor, including data, enablers and features
Vendor strategies to keep up with changes in technologies and trends
The specific workings of the location platform market, and to better understand what constitutes a healthy location platform and which provider offers the correct portfolio and the necess
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns.
HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel.
*Souce: Ovum and Counterpoint Research annual indexes
While the retail industry has made great stri
des in understanding the online
consumers, it has been difficult to observe and analyze their wh
Advanced location intelligence enables marketers to
consumer journeys to within meters, whether indoors or outdoors, as they move ar
changing environments, such as
stores, malls, restaurants, residential addresses,
landmarks, and places of interest.
starting to launch
more targeted campaigns by
using location to understand consumer behavior.
Find out why location intelligence ca
a wide range of benefits to the entire retail industry
time location targeting, reduced ad
spend, enhanced campaign
attribution, and more.
Let’s face it, consumers are addicted to fast delivery.
As delivery windows continue to shrink, demand is only growing stronger. The pressure is on for online food delivery and e-commerce companies to consistently meet these ever-tightening deadlines and keep customers happy and loyal.
But what happens to your ETAs when a snowstorm strikes? Or a restaurant in your market hosts a promotion that causes demand to spiral out of control? Don’t let times like these send you scrambling to stay ahead of peak demand.
Drive down click-to-door times by discovering:
• The role location technology plays in food and e-commerce delivery
• The benefits of dynamic routing
• How to stay ahead of predictable and unpredictable peak demand
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
Changing attitudes to data privacy leave many firms in a precarious position. When there is so much regulatory variation in different markets, how do firms balance their responsibility for customers’ data with maximising value from that data?
Listen now to discover:
• The current state of play for data privacy – understanding what your customers want and what the regulators want
• How to lay solid foundations to help you adapt to the changing landscape
• How to ensure your privacy strategy supports growth.
"Cisco has been named in the first ever Gartner ‘Voice of the Customer’ report for the Secure Web Gateways (SWG) market for Cisco Umbrella.
Gartner Peer Insights is a peer review and ratings platform designed for enterprise software and services decision makers. This document synthesizes Gartner Peer Insights’ content in the SWG market for 2018.
Gartner states that ""this peer perspective along with the individual detailed reviews, is complementary to expert research and should play a key role in the customer buying process.""
This report includes:
- SWG Peer Reviews and Ratings
- Vendor comparisons
- Reviewer demographic"
Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity.
This report analyzes both of these options through three key lenses: current market conditions, access to today’s high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you:
Review current market conditions.
Connect with higher-quality borrowers.
Develop a 360-degree, integrated marketing mix.
Published By: pepperjam
Published Date: Sep 25, 2019
Did you know that the right influencer can produce content that's 11x more effective than banner ads? Driving awareness, engagement and delivering customer conversions, influencers are more important than ever.
Download Pepperjam’s Guide to Influencer Marketing to learn more about:
What makes influencer marketing so effective
How to find the right influencers
Handling challenges with influencer marketing
Getting started with influencers
Focus less on maintenance and operation and more on innovation and growth with automated billing processes. Automation can greatly improve productivity and help your company save money.
If you have a complex billing process, your enterprise will benefit greatly from automating as much of your billing as possible. Download this whitepaper and discover the following:
• Billing challenges most companies face
• Benefits delivered with automated billing processes
• Implementation strategies that support automation
• Four features critical to billing automation success
An agile and automated billing platform simplifies complex processes, dramatically reducing operating expenses and increasing your speed to market. Discover how today.
Organization leaders and companies of all sizes are leveraging digital transformation in their industry, market, and business using a myriad of disruptive technologies like connectivity, the Internet of Things, blockchain, business intelligence and big data.
CFOs who manage to get in front of these technologies will lead their businesses to greater success. This eBook illustrates how cloud-based billing management offers the quickest path toward this transformation.
Download this eBook to explore how the right solution can help you:
• Monetize IoT and increase revenue
• Launch product innovations quickly
• Automate billing to improve customer retention
• Leverage the cloud to reduce costs
Adapting today can mean the difference between success and obsolescence. With the right billing solution your business can thrive in these challenging times. Discover how today.
Published By: Salesforce
Published Date: Oct 17, 2019
In this Magic Quadrant, Gartner evaluates the strengths and weaknesses of 18 providers that it considers the most significant in the marketplace and provides readers with a graph (the Magic Quadrant) plotting the vendors based on their ability to execute and their completeness of vision. The graph is divided into four quadrants: niche players, challengers, visionaries, and leaders. At Solutions Review, we’ve read the report and pulled out the key takeaways.
A perfect storm of legislation, market dynamics, and increasingly sophisticated fraud strategies requires you to be proactive in detecting fraud quicker and more effectively.
TIBCO’s Fraud Management Platform allows you to meet ever-increasing requirements faster than traditional in-house development, easier than off-the-shelf systems, and with more control because you’re in charge of priorities, not a vendor. All this is achieved using a single engine that can combine traditional rules with newer predictive analytics models.
In this webinar you will learn:
Why a fraud management platform is necessary
How to gain an understanding of the components of a fraud management platform
The benefits of implementing a fraud management platform
How the TIBCO platform has helped other companies
Unable to attend live? We got you. Register anyway and receive the recording after the event.
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
“In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software.
We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i