Accurate, contextual location data is essential to providing customers with a compelling
nowing where your
customers are, how to reach them and understanding their needs
in those moments can be the difference between campaign success and failure.
Have a listen to
location marketing experts
, along with
ness & Marketing at Glympse),
as they explain how to leverage
location insights to
a more engaging customer experience
how location technologies
bring together the
geometry of the world and the movements of consumers
in order to
to improve th
journey at each touchpoint of the shopping experience
from the first time the
personalized promotion to the
of their purchase
this webinar and learn
How to innovate around location insights to create personali
How location technologies help to r
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns.
The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales.
This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes:
• An explanation of how new granular audience and footfall data can provide impactful attribution insights
• A specific list of value adds a proprietary polygon database partner can provide
• A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Cisco is committed to leading the collaboration revolution— both today and tomorrow. The role of technology in themarket place is to support and inspire big ideas and innovation. Digital transformation is going to continue to drive new ways of working, and Cisco will remain a driving force, with a vision that extends beyond in-house innovations—because the best ideas can come from anywhere.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Cisco designs and sells broad lines of products, provides services, and delivers integrated solutions to develop and connect networks around the world, building the internet.
As a global market leader in our industry, we help our customers connect, digitize, and thrive. Together, we change the way the world works, lives, plays and learns.
Published By: Cisco EMEA
Published Date: Mar 05, 2018
The competitive advantages and value of BDA are now widely acknowledged and have led to the shifting of focus at many firms from “if and when” to “where and how.” With BDA applications requiring more from IT infrastructures and lines of business demanding higher-quality insights in less time, choosing the right infrastructure platform for Big Data applications represents a core component of maximizing value. This IDC study considered the experiences of firms using Cisco UCS as an infrastructure platform for their BDA applications. The study found that Cisco UCS contributed to the strong value the firms are achieving with their business operations through scalability, performance, time to market, and cost effectiveness. As a result, these firms directly attributed business benefits to the manner in which Cisco UCS is deployed in the infrastructure.
Published By: Cisco EMEA
Published Date: Jun 01, 2018
Digital transformation has arrived, and it’s creating unprecedented opportunities for companies of all sizes to become market leaders through the evolution of business processes and the creation of new products and services. Organizations that master digital transformation will see a dramatic increase in revenues and profitability by converging people, processes and technologies; those that do not will struggle to survive. Evidence of this is clear to see by looking at the churn in the biggest
companies in the world. For example, a Capgemini study found that since 2000, 52% of the Fortune 500 has disappeared through acquisitions or bankruptcies. The study also found that digital organizations control 70% of market share in all industries today. Therefore, making the shift to a digital business must be a top initiative for IT and business leaders.
Download this whitepaper to see how Cisco has become the Market Share Leader in Online Meetings.
Published By: Cisco EMEA
Published Date: Jun 05, 2018
This Technology Spotlight highlights the tangible benefits achieved by early SD-WAN adopters across key use cases and outlines a vision for sustained ROI and value creation from the solution.This paper also looks at the role of Cisco in the strategically important SD-WAN market.
SD-WAN has arisen as the WAN's response to the migration of enterprise apps to the cloud. As the march of enterprise apps to the cloud gathers momentum,it is inevitable that SD-WAN gets the spotlight.
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s
always-on, always-connected mentality. Marketers have access
to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Gartner’s Critical Capabilities for Human Capital Management (HCM) evaluates solutions in the context of specific, important use cases and provides a comparative analysis. SAP SuccessFactors received highest use case scores for Core HR+Talent HCM Suites for Larger Global Org and European HQ’d Midmarket HCM Suite.
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
Published By: Zendesk
Published Date: May 21, 2018
The start of a new chapter of your business, whether you're moving upmarket or adding products and features, is a great time to scale your customer service operations in a smart way.
We know customers prefer self service, via a knowledge base, if one is available. A Gartner report estimates that CIOs can reduce customer support costs by 25% or more when proper knowledge management discipline is in place.
If you've been on the sidelines waiting to take the self-serv ice leap, this white paper will prove that you and your agents already partake in the activities needed to offer great self-service,every single day.
H&S Ventures provides management
services for the Anaheim Ducks
hockey team and its home-ice
venue—the Honda Center.
This popular indoor arena hosts
scores of events and concerts, and
H&S oversees everything from ticket
sales to marketing and finance.
H&S’s performance is measured
by attendance, big-name bookings
and how much fans spend on
merchandise and concessions.
Digital innovation plays a crucial role
in creating a thrilling live experience
that raises fans’ satisfaction and their
• Enterprise Content Management is a market in transition. And as demand for modernization becomes widespread, long-time leaders are investing in new capabilities to keep up — and bringing more of the market to the cloud to meet the needs of users and IT managers alike.
• This report shows how a range of providers measure up to help companies make the right choice when
• requirements are skewed to the needs of information workers who need to create, collaborate on, share, and find enterprise content.
• Use the 2017 Forrester Wave™ report to:
o Get educated. Gain an understanding of how the ECM market is changing and why complex, on-premises ECM suites are giving way to Cloud Content Management platforms like Box.
o Define your needs. Forrester ranks the top 15 ECM business content vendors based on current offerings, strategy and market presence to help you evaluate vendors that suit your needs.
o Select a vendor. Learn how cloud content management platforms like Box are designed
Business leaders recognize that their industries and markets are either being disrupted or have the potential to be disrupted by nimble digital players. In order to compete, senior IT leaders need to modernize their data centers.
In this Forbes Insights Executive Briefing, learn how to embrace an agile data infrastructure, modern data protection, and intelligent operations to reap the benefits of a truly modernized data center.
Organizations today are undertaking tremendous digital transformations. They are adopting new technologies to identify new marketplace opportunities, enhance the customer experience, increase internal efficiencies and more.
Meet end- user expectations and enterprise IT requirements using PCs equipped with next- generation Intel Core vPro processors.
The gaming industry continues to grow rapidly, and it is projected to grow another 30%
in the next three years1
. Online gaming is driving this growth as the industry is making a
seismic shift from disk to digital. This shift comes with an abundance of opportunities and
challenges, as digital gaming makes it easier than ever to get games into the hands of more
players, in more places, in less time.
TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming
companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show
the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are
facing, and that mobile is taking over as the most popular gaming platform.
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement.
Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is.
Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
If your business is like most, you are grappling with data storage. In an annual Frost & Sullivan survey of IT decision-makers, storage growth has been listed among top data center challenges for the past five years.2 With businesses collecting, replicating, and storing exponentially more data than ever before, simply acquiring sufficient storage capacity is a problem.
Even more challenging is that businesses expect more from their stored data. Data is now recognized as a precious corporate asset and competitive differentiator: spawning new business models, new revenue streams, greater intelligence, streamlined operations, and lower costs. Booming market trends such as Internet of Things and Big Data analytics are generating new opportunities faster than IT organizations can prepare for them.
The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.
This white paper, produced in collaboration with SAP, provides insight into executive perception of real-time business operations in North America. It is a companion paper to Real-time Business: Playing to win in the new global marketplace, published in May 2011, and to a series of papers on real-time business in Europe, Asia-Pacific and Latin America.
Published By: Uberflip
Published Date: Dec 20, 2018
In today’s world, marketers know that producing content isn’t enough. If they’re going to continue to make an investment in creating content, they need to do more to ensure it performs. We’ve long since known that combining content with a remarkable experience will allow it to reach its full potential, and allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you’ve ever wondered why you should care about content experience, and wanted something a little more concrete than a few anecdotes from marketers, or third-party stats, then look no further.
Published By: Uberflip
Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we
all share a universal interest in trends. As marketers,
we look to Google Trends to understand what keywords
and search terms are most popular; we look for trending
hashtags and conversations on social to inform the
content we put out; and we put “Trends” sessions on our
agendas at conferences because we know they’ll draw
an audience. We’ve tapped into this almost universal desire
to understand what the masses are doing.
Think you can’t afford flash?
Think again. If you’re looking to make a primary storage investment in the near future, you can’t afford not to consider an
all-flash or converged flash array. HPE offers the only architecture on the market that is flash-optimized without being flash-limited—so you won’t have to make business-limiting decisions when it comes to implementing flash, such as inserting a new silo into your environment or undergoing painful hardware rip-and-replace.
For many organizations, digital transformation (DX) is the most strategically important initiative for the
organization and may determine its ability to compete in the coming decade. IDC estimates that 60%
of organizations will have created and begun implementation
of a digital transformation strategy by 2020. These DX
initiatives are designed to take the organization forward as a
proactive, data-driven company that uses and monetizes data
to gain competitive advantage in the marketplace.