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Published By: Panasonic     Published Date: Oct 01, 2019
Manufacturing in North America is on the rebound. Part of this is driven by strong economic growth in most global markets, and part by the fact that manufacturers in North America continue to innovate. Looking to the future, manufacturers will be investing in a wide range of disruptive technologies that fuel this innovation. This report examines the trends, attitudes and behaviors toward these disruptive technologies that are determining the present and future of Manufacturing.”
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Panasonic
Published By: Panasonic     Published Date: Oct 01, 2019
From smartphones and cloud computing to ride-sharing services and electric cars, disruptive technology is changing the way we live – and nobody understands disruption better than startups. Whether they’re independent entities funded by VCs or emerging companies within the walls of a large corporation, startups recognize the power of technology to solve problems and improve lives, and they have been instrumental in challenging the status quo and shaping our society. But startups can’t be expected to do it all alone. Lean operating budgets and a need to move quickly demand that these organizations make efficient use of their limited resources – and that means not “reinventing the wheel” when it comes to their underlying tech. By working with the right partner who can provide the right resources and expertise at the right time, startups are free to focus on what matters most: bringing their innovation to market.
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Panasonic
Published By: Masergy     Published Date: Nov 04, 2019
Digital transformation is reshaping the business landscape faster now than at any other time in history. While it once took decades to disrupt a market, natively digital companies have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years. One important step in becoming a digital enterprise is gaining agility—that is, having the ability to take advantage of market opportunities faster than the competition. Although achieving business agility has become a top goal for IT and business leaders, it cannot be realized if companies lack an agile IT infrastructure to enable it. This is why businesses spent an estimated $14 billion on technology in 2018 to make IT more agile, according to ZK Research. However, one part of IT that has yet to evolve and lacks flexibility is the ente
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Masergy
Published By: InMoment     Published Date: Oct 14, 2019
R O I : T H E H O LY GRAIL OF CX Return on Investment (ROI) is the holy grail of customer (CX), employee (EX) and market (MX) experiences. Every practitioner wants to prove it’s real, but the quest to find it can be fraught with peril and, in the end, many businesses end up believing it’s completely fictional. This ebook will delve into the mysteries of the financial impact of experience programs and how you can implement and measure experience initiatives designed to deliver ROI. Why is the ROI of experiences so hard to establish? The answer is twofold: 1. ROI is not a single number; it’s wide-ranging and can be found in any part of the enterprise. 2. Many businesses focus too much on the end goal (ROI), but fail to establish a program with the necessary elements required for success.
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InMoment
Published By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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DRIP
Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation
Published By: Coyote Point Systems     Published Date: Sep 02, 2010
At a projected market of over $4B by 2010 (Goldman Sachs), virtualizationhas firmly established itself as one of the most importanttrends in Information Technology. Virtualization is expectedto have a broad influence on the way IT manages infrastructure.Major areas of impact include capital expenditure and ongoingcosts, application deployment, green computing, and storage.
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coyote point, adc, buyer's guide, web applications, server load, server hardware, networking, virtualized network
    
Coyote Point Systems
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to learn how sales and marketing can come together to create strategy to serve both parties' goals.
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Innovations Branding Hous
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to see why it is important to have a marketing team behind your marketing director.
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Innovations Branding Hous
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
There is a lot of advertising noise in the market, and many different channels consumers use to reach a product/service/company before making their decision. Download the whitepaper to learn how your business can stand out.
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Innovations Branding Hous
Published By: MuleSoft     Published Date: Sep 09, 2019
ABB leads one of the most complex industries on the planet; one that is under intense transformation. They are succeeding by using digital technology to fast track their supply chain and manufacturing process. Watch this webinar to learn how ABB is accelerating digital transformation through an API strategy with MuleSoft. Key takeaways How ABB leverages reusability and automation to streamline their complex manufacturing processes. Why MuleSoft's C4E (Center for Enablement) is a perfect fit for ABB. How ABB drives digital innovation through the adoption of API-led connectivity. Presented by: Szymon Myslinski, Global IT Department Manager for Innovation, ABB Gabriel Rauchenbichler, DACH Marketing Lead, MuleSoft
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
Healthcare organizations across the care continuum, from hospitals and health systems, to health insurers, to life sciences companies, must digitally transform in order to address legislative and market disruption. Driving digital transformation in healthcare requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies. In response, leading healthcare organizations have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables 2-5X IT project delivery. Download this eBook to learn: How leading healthcare organizations like Sutter Health, Premera Blue Cross and Hologic are leveraging API-led connectivity to accelerate IT project delivery speed How APIs can be used to address the unique business and IT challenges faced by health systems, health insurers and life sciences companies How Mu
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile. IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm. This whitepaper will address: Why microservices matter for healthcare IT teams and for healthcare innovation Design principles for a microservices architecture How Anypoint Platform can help you implement microservices best practices
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
Life sciences companies are facing increasing pressure to provide new products to market faster than ever before while adhering to the growing number of safety and regulatory needs. Pfizer, one of the world's largest pharmaceutical companies, is transforming its business with an application network that enables the scale and speed necessary to compete in the digital economy. Read this whitepaper to learn: How Pfizer achieved a 69% decrease in IT project delivery costs with API-led connectivity. How Pfizer’s application network enabled omnichannel physician engagement and secure clinical data sharing. How Pfizer’s Center for Enablement (C4E) unlocked speed and agility through API reuse across the enterprise.
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MuleSoft
Published By: MuleSoft     Published Date: Apr 23, 2019
In today’s competitive landscape, businesses need to make decisions quickly in order to respond to rapidly changing customer preferences and nimble competitors; whether it’s a new business strategy, a new business process, or a new market offering, businesses are competing on speed and agility. The overwhelming majority of today’s business and IT leaders understand digital transformation is necessary to maintain leverage amid constantly changing customer preferences. They also have a clear picture of their desired end state—exemplified by leaders like Amazon, Google, and Microsoft. However, only a small minority of have a clear understanding of the path they need to lead the market. In this paper you’ll learn: How to build digital transformation into the root of your company with a practical, natural, and tested blueprint. Best practices from over 1,600 enterprises to transform your strategy, organization, and technology from the ground up. Actionable next steps to start your journ
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MuleSoft
Published By: MuleSoft     Published Date: Jun 27, 2019
As the leading CRM system, Salesforce can accelerate and increase sales, enhance customer loyalty, and grow marketing capabilities. But how can businesses extend Salesforce to streamline business processes and maximize services and solutions? Effective and efficient integration of Salesforce with adjacent enterprise systems — such as databases, ERP and CRM systems, and custom applications — is critical to enabling sales teams, increasing revenue, and better serving customers. Across the broad spectrum of Salesforce integration needs, patterns emerge for how to best address integration challenges. Integration patterns are the most logical sequence of steps to solving a specific type of integration problem. Learn how to synchronize CRM systems, migrate from legacy CRM systems, broadcast ERP data into your CRM system, and more. Download the whitepaper now.
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MuleSoft
Published By: MuleSoft     Published Date: Sep 12, 2019
Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale quickly to meet customer expectations. Key Takeaways: How industry leaders have digitally transformed insurance offerings with a platform business model. How to build an integrated insurance platform to connect your ecosystem of suppliers and exceed customer expectations. Best practices to increase customer retention and profitability with a single view of the customer. Presented by: Ben Turner, CTO, Legal and General Dan Snowdon, UK&I Financial Services Marketing Lead, MuleSoft Angie Lee Campos, Global Financial Services and Insurance Lead, MuleSoft
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MuleSoft
Published By: MuleSoft     Published Date: Nov 08, 2019
An Airbus A380 is made up of 7 million different pieces with each piece coming from different parts of the world including Germany, Spain, UK, and France. Assembling the final plane requires support from various IT and operations teams. Leveraging legacy supply chain technology to support on-time arrival and coordination of parts was incredibly challenging, and only worsened with the need for new parts and pressure of massive growth. In order to scale, Airbus needed to think through how to transform and digitize its global supply chain. Hear from Airbus and how they are leveraging Anypoint Platform to enhance their production efficiency, and ultimately, drive innovation throughout the entire supply chain. In this webinar, you will learn how to: Leverage APIs to support a complex manufacturing process with multiple global partners. Foster collaboration amongst siloed IT teams through API reuse and API-led connectivity. Reduce time to market by providing end-to-end visibility acros
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MuleSoft
Published By: PatSnap     Published Date: Sep 27, 2019
Out-of-box tools that use AI, machine-learning, and real-time intelligence are driving the commercialization of IP today. However, IP professionals are faced with a dizzying array of offerings on the market. What features are must haves for IP teams in 2019? What processes will streamline the commercialization process? This eBook works as a clear guide in identifying the tools IP teams need to commercialize with confidence, in 4 easy-to-action workflow tips: 1. Confirming patent novelty easily 2. Deciding on ideas that are worth pursuing 3. Collating key data via analysis and patent landscaping faster 4. Mitigating bottlenecks through interdepartmental collaboration
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research and development, intellectual property, innovation
    
PatSnap
Published By: PatSnap     Published Date: Sep 27, 2019
R&D and IP can no longer afford to work independently. Current siloed processes in both teams are leading to bottlenecks in the innovation and asset management process across the market, costing companies thousands of dollars monthly. This eBook presents both IP and R&D teams with 9 insider tips to effortlessly facilitate a more symbiotic relationship; translating to better productivity, a breakdown of barriers, better alignment to company goals, and higher returns on investment.
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research and development, intellectual property, innovation
    
PatSnap
Published By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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Adobe
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