As the nature of work continues to evolve, modern organizations face an ever-changing set of challenges. The consumerization of IT and an increasingly mobile workforce have created a generation of workers who interact with data and information in entirely new ways. If businesses want to keep their footing in this new landscape, they must respond in ways that allow them to stay both flexible and secure.
Published By: Experian
Published Date: Sep 26, 2019
"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours.
The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head
on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations.
We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications.
But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018.
Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
Published By: BehavioSec
Published Date: Oct 04, 2019
Authentication is evolving from static one-time user action, to transparent and continuous ways of validating digital identities without imposing frustration on end users. Behavioral biometrics technologies invisibly and unobtrusively authenticate users by validating the manner in which they physically interact online. Behavioral biometrics technologies learn how individual users hold mobile devices in their hands and press their fingers on the touchscreen. On computers, the system learns how users type on keyboards and move their mouse and cursor. The BehavioSec solution gathers this behavioral data and analyzes it using advanced techniques, to ensure that the user is who you expect them to be.
In September, leading insurance professionals joined TIBCO for an exclusive and interactive roundtable dinner. During the course of the discussion, it became clear that while AI will significantly alter the customer journey, a lot still needs to be done in terms of both defining AI's capabilities as well as acknowledging where it best fits in an insurance business, how it will impact the workforce and reinvent the customer journey.
As an insurer, the challenges you face today are unprecedented. Siloed and heterogeneous existing systems make understanding what’s going on inside and outside your business difficult and costly. Your systems weren’t set up to take advantage of, or even handle, the volume, velocity, and variety of new data streaming in from the internet of things, sensors, wearables, telematics, weather, social media, and more. And they weren’t designed for heavy human interaction. Millennials demand immediate information and services across digital channels. Can your systems keep up?
Big Data and analytics workloads represent a new frontier for organizations. Data is being collected from sources that did not exist 10 years ago. Mobile phone data, machine-generated data, and website interaction data are all being collected and analyzed. In addition, as IT budgets are already under pressure, Big Data footprints are getting larger and posing a huge storage challenge. This paper provides information on the issues that Big Data applications pose for storage systems and how choosing the correct storage infrastructure can streamline and consolidate Big Data and analytics applications without breaking the bank.
Data is the DNA of modern healthcare. As healthcare technology continues to evolve at a rapid pace, and patient data management and security evolve, emerging approaches for disease treatment and prevention—like precision medicine and healthcare content management—are becoming more necessary. Precision medicine is about moving from generic to more precise, population-focused diagnostics and treatment by factoring in data from patients’ genes, environment, lifestyle factors and family history, into clinical decision-making for earlier, more accurate diagnoses, and more effective treatment and prevention. Data is at the heart of enabling doctors and scientists to execute on this mission. Additionally, rapidly changing regulations throughout the world are affecting the management of all healthcare data. Infinidat removes data management barriers from this level of data interaction by removing isolated islands of storage and allowing much more data to reside on a single, high-performance, h
Published By: Kustomer
Published Date: Aug 27, 2019
The digital age has forever changed customer expectations. By unifying customer data and tracking interactions, Kustomer gives retailers the power to better understand customers and deliver great experiences wherever they happen to engage.
Servicios Financieros es una industria en la que la innovación siempre está presente. Los modelos de negocio transformadores como las casas de bolsa de bajo costo, los productos de inversión innovadores como los fondos de inversión cotizados, y las regulaciones estrictas como Gramm-Leach-Bliley son algunos ejemplos. Otros ejemplos incluyen:
• Las nuevas firmas fintech, como la reciente inversión de nueve mil millones de dólares hecha en Ant Financial Services Group, y un sinnúmero de otras empresas emergentes similares apoyadas con capital de riesgo, están apuntando a segmentos bien establecidos de la industria de servicios financieros.
• Servicios de gestores automatizados potenciados por la inteligencia artificial y el machine learning que apoyan a los asesores financieros y a los gestores de carteras
• Las regulaciones y las leyes para el manejo de riesgos que cambian constantemente, como GDPR, Basilea III y Open Banking, y que transforman la manera en que se interactúa con los
Omnichannel is one of those words everyone
uses, but few use correctly. It’s not another word for
multichannel. It’s a different state of existence.
In our experience, multichannel is the ability to interact
with customers across many different channels, but
not necessarily in a cohesive fashion. As new channels
become available, they are “bolted on” to existing
customer experience infrastructure such as CRM
or customer support systems. Too frequently, the
management of these channels becomes siloed (web
versus in-store sales, for example). The effect of this from
the customer experience standpoint can be disjointed
and jarring. For example, the resolution of an issue
following a customer conversation with an associate
in the contact center may not be reflected when the
customer goes online or into a store.
Yet the ability to offer multichannel service experience is
table stakes for today’s business. If you’re not available in
the channels where customers want you to be, you cease
By the time most customers reach a human employee with a question, chances are they have
already researched online or tried to self-serve. This means employee transformation is required
to develop more sophisticated employees in the age of automation to solve more advanced
Because front-line jobs are becoming more complex, employees need to be tactical, technical, and
ready to emotionally handle these new types of interactions.
Recently, Lamont Exeter, head of Learning & Development at TTEC Digital, teamed up with Tim
Duranleau of SAP Litmos in a webinar to discuss ways that companies can combine learning
and technology to create more sophisticated employees. Below are some key highlights from
In an age of tech-savvy customers and self-service channels, do companies still need to invest in contact centers and staff to provide support?
The answer is, yes.
Consumers have been trained to find the information they need on their own online or with their mobile device. But when they do pick up to the phone and reach out to customer service, they expect representatives to solve what are often complex questions. They expect human interactions.
This enormous shift in which customer service representatives are perceived as a last resort puts increased pressure on contact center associates who already have the odds stacked against them. The staff must be trained to quickly handle issues that frequently require access to a wide variety of information, but a lack of investment means many associates are often unprepared and lack the right resources to help customers.
To change the outcome, customer service representatives need the right training and tools to not only understand the issue,
Published By: Genesys
Published Date: Jun 19, 2019
Contact centers often pool agents into large groups of generalists to distribute work evenly. Skills-based routing takes this a step further with specialized groups. But neither approach scales properly to identify all opportunities and drive business outcomes on each interaction.
Predictive routing uses artificial intelligence (AI) and machine learning to create balance—meeting targets and giving customers a personalized experience. Read Demystifying AI: Creating an AI partnership that maximizes business results to learn how predictive routing systematically:
Evaluates historical and real-time data to make predictions;
Makes the best customer-agent match to drive desired outcomes;
Keeps agents engaged and reduces handle times.
Published By: Genesys
Published Date: Jun 19, 2019
Successfully managing a contact center requires a collaborative, multidisciplinary approach to handle a broad range of operational and tactical tasks. Planning, day-to-day operations and quality management must be seamlessly orchestrated, along with human resources functions like recruitment, learning and development, and employee scheduling.
Read this executive brief to learn how to transition to an AI strategy that can take your team – and business results – to the next level. See how you can:
Create an AI strategy with a single data model that includes routing, interaction analytics, forecasting/scheduling and predictive engagement
Harness the power of your data to align customers with the best resource
Drive employee effectiveness by ensuring you hire the right people and manage their performance to drive their success over the long term
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies.
Why should the target audience care?
Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones.
Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
You cannot accurately predict what your customer will want next. Artificial intelligence can.
WHY SHOULD THE TARGET AUDIENCE CARE?
By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.)
At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.
You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
Published By: Marketo
Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
Published By: StrongMail
Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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