Published By: LANDesk
Published Date: Aug 26, 2009
Service management solutions have the potential to return very significant hard-currency ROI. Successful implementations dramatically improve decision accuracy, enhance productivity, increase operating efficiency and reduce operational risk by providing comprehensive context for a wide range of management decisions.
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language?
No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
One of the great myths in marketing & sales is that generating lots of 'leads' or 'awareness' for a product automatically translates into lots of new business. But quantity does not equal quality.
The truth is this: if you don't have a clear denition of who your ideal customer is, why they buy, the language and stories that are meaningful to them, and where they live, you won't find them.
Use this worksheet to help.
This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person's goal.