The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
Many companies can't predict which customer they will retain or which customers will increase their spend. With predictive analytics they can.
This knowledge brief from Aberdeeon Group highlights research findings that show organizations which apply predictive analytics are able to:
Establish timely and accurate insights into customer behavior.
Empower employees to do their jobs more effectively.
Encourage more repeat business and higher wallet share
Are you setting unattainable targets? It seems counter-intuitive, but 95% of Chief Sales Officers (CSOs) reported higher revenue targets and 86% are not very confident they can reach them.
With over 25 years in sales – 15 of those in sales management and 3 years in executive leadership, I’ve seen my share of sales failures and successes.
In that time, I’ve learned that if you want to be a sales leader who can easily adjust plans and withstand a barrage of obstacles, you’ll need the support of a knowledgeable sales team, modern best practice processes, and technology.
With this holistic approach, you can design the optimal plans and effectively implement them to drive performance.
This brief will act as your roadmap with tips about how best to utilize people, processes, and technology to improve your company’s sales performance.
Published By: Attunity
Published Date: Feb 12, 2019
How can enterprises overcome the issues that come with traditional data warehousing? Despite the business value that data warehouses can deliver, too often they fall short of expectations. They take too long to deliver, cost too much to build and maintain, and cannot keep pace with changing business requirements.
If this all rings a bell, check out Attunity’s knowledge brief on data warehouse automation with Attunity Compose. The solution automates the design, build, and deployment of data warehouses, data marts and data hubs, enabling more agile and responsive operation. The automation reduces time-consuming manual coding, and error-prone repetitive tasks. Read the knowledge brief to learn more about your options.
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
While many organizations have acknowledged the importance of digitally transforming their businesses and processes to deliver speed and agility, most are just starting their cloud journey.
Cloud-in-a-Box delivers an enterprise cloud platform with a mix of on- and off-premises private cloud and public cloud, with orchestration between them. This will provide the organization with the ability to avoid vendor lock-in, find the optimal cloud services for a particular business or technical need, and increase redundancy.
Download IDC Infobrief on “Cloud-in-a-Box” to understand:
• How you can deliver the different functions of a data center and meet business requirements by deploying a “Cloud-in-a-Box.”
• Understand how industries such as financial services, manufacturing and healthcare can benefit from “Cloud-in-a-Box” technology.
• Self-discovery questions and focus areas that every organization needs to go through for successful cloud deployment.
Companies today increasingly look for ways to house multiple disparate forms forms of data under the same roof, maintaining original integrity and attributes. Enter the Hadoop-based data lake. While a traditional on-premise data lake might address the immediate needs for scalability and flexibility, research suggests that it may fall short in supporting key aspects of the user experience. This Knowledge Brief investigates the impact of a data lake maintained in a cloud or hybrid infrastructure.
Companies today increasingly look for ways to house multiple disparate forms of data under the same roof, maintaining original integrity and attributes. Enter the Hadoop-based data lake. While a traditional on-premise data lake might address the immediate needs for scalability and flexibility, research suggests that it may fall short in supporting key aspects of the user experience. This Knowledge Brief investigate the impact of a data lake maintained in a cloud or hybrid infrastucture.
"Today’s technology advances at a fast rate. Attempting to adopt modern architectures can uncover a knowledge gap with developers, who might be unfamiliar with new architecture patterns and frameworks. This includes adopting cloud-native architectures to help with greater efficiency and cost benefits.
TIBCO’s integration solutions helps enable you to create an environment that simplifies the building of cloud-native applications, with support for modern architectures, such as microservices, event-driven APIs, serverless, and edge deployment.
Download this solution brief to see how you can help accelerate your development on AWS cloud by:
• Helping reduce your costs with modern application microservices and functions
• Seamlessly migrating your integration workloads to Amazon Elastic Container Service using out-of-the-box migration utilities
• Connecting your cloud, on-premises, and edge data sources, regardless of data formats "
Every day, technology plays a bigger and bigger role throughout corporate America, corporate success becomes increasingly dependent on productive use of information technology – and IT support grows more critical. But while excellent IT support rapidly returns users to productive work, the information necessary to that excellence is often fragmented in different parts of the IT organization. Effective knowledge management empowers service desks – and even users themselves – by enabling quick, accurate and consistent user solutions. That leads to measureable benefits for your business. This brief explores 20 metrics that measure those benefits – in other words, your “return on knowledge.”
Customer service for B2B is challenging: products and services can be complex and the knowledge needed to solve customer problems is often fragmented throughout an organization. But effective knowledge management empowers customer service reps – and even customers themselves – while providing measurable benefits to your business. It enables quick, accurate and consistent customer solutions. This brief explores 20 metrics that measure those benefits – in other words, your “return on knowledge.”
“Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you’ll learn how they’re doing it…
“Back in the day” a smile and a handshake were the weapons of choice for sales people aiming to kill their quotas. Today, these tricks and tools of the trade have evolved, and modern sales people are collaborating with each other and connecting with their buyers more effectively as a result. In this knowledge brief, you’ll learn how they’re doing it.
Companies today are faced with consumers who they are less likely to know, but who are more knowledgeable about them than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This briefing discusses how the right knowledge at the right time is the critical factor in winning over new customers.