With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
Imagine you manage a warehouse for a small shipping firm. You have a simple job: route packages. But your employer expands to 25 western cities and 50 locations. After further expansion you now need to track packages coming by truck, rail, and plane and route them based on contents and weight to 10,000 different locations worldwide. While keeping traffic in and out tightly secured, making sure each package reaches its destination on time, and without going over budget.
The pace of change in business today is unprecedented. Consider this stark statistic tweeted by Vala Afshar, the Chief Digital Evangelist at Salesforce: Twitter only took 2 years to gain their first 50 million users1. This is only a fraction of the time compared with everyday products like the automobile and airplane, which took 62 and 68 years respectively to reach the same milestones.
Este relatório, baseado na pesquisa feita com mais de 200 empresas, mostra que usuários de cloud estão adotando a nova, simples e colaborativa geração de soluções em nuvem, que permite precisão e eficácia em processos de alto desempenho em Planejamento e análise financeiros (FP&A).
For some travelers, purchasing a plane ticket or checking into a hotel can mean only one thing : the beginning of a long , laborious, and frustrating trip where they’re met by overeager staff, noisy hotel neighbors, and sick plane passengers.
This ESG Lab report presents the results of a mixed workload performance benchmark test designed to assess the real world performance capabilities of an IBM Storwize V7000 storage system and IBM x3850 X5 servers in a VMware-enabled virtual server environment.
A positive customer experience is a critical competitive differentiator it today's stuttering economic climate. Yet consumers are giving companies a failing grade at a time when the need to be customer centric is being put to the test as never before. This whitepaper by Senn Delaney partner and executive vice president Bill Parsons helps leaders consider whether their company's culture is really as customer-centric as it should be.
CEOs and their senior leadership of most major corporations are usually highly proficient individuals who run their business units or functions efficiently but they may not work as well together to guide the overall firm.
Senn Delaney President and CEO Jim Hart shares surprising results of a Thriving Global Leadership Study of thousands of leaders across 60 industries and 50 countries. The survey discovered a dramatic difference between those who are facing these times of crisis with what is defined as a high-thriving state of mind and those with a lower-thriving state of mind.
To the casual observer, aircraft manufacturer Airbus UK and pharmaceutical giant GlaxoSmithKline (GSK) wouldn't appear to share a lot of common ground. Some would say that the worlds of building airplanes and producing the next blockbuster wonder-drug are light years apart. A closer look shows that these two organizations are more similar than one might initially think.
Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.
Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.
Successful health care leaders are treating ailing systems with a healthy dose of innovative solutions. Senn Delaney CEO and President Jim Hart discusses key issues facing health care leaders today, innovative solutions for dealing with them, and provides a series of thought-provoking questions to help you gauge the health of your organization's culture.
Interview with Ohio State University President Dr. Gordon Gee
The Ohio State University President Dr. Gordon Gee discusses his passion and progress on creating a "One University", high-performance culture to take the largest university in the U.S. from excellence to eminence. On the global stage, it is part of his vision to build a new model for the university of the 21st century: more agile, more responsive, less insular and less bureaucratic.
It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.
Hard- und Softwaresysteme werden immer effizienter, ausgereifter und nutzbringender, nehmen tendenziell allerdings auch an Komplexität zu. Als z. B. virtuelle Maschinen die Bare-Metal-Softwareumgebungen ablösten, entstand durch die Virtualisierung eine neue Ebene der Komplexität, die die IT-Teams mit einplanen und managen mussten.
Auch der in den letzten Jahren zunehmende Einsatz von Microservices und Containern hat dazu geführt, dass immer mehr Komponenten in eine einzige Anwendung integriert und somit auch orchestriert werden müssen. In der Regel sind die für den IT-Betrieb zuständigen Teams jedoch in ihrer Fähigkeit begrenzt, dieser wachsenden Komplexität Herr zu werden. Naheliegend wäre sicher, mehr Personal einzustellen, dies ist allerdings keine sehr wirtschaftliche Lösung, die zudem keine guten Skalierungsmöglichkeiten bietet.
VMware is once again positioned as a Leader in the Gartner Magic Quadrant for Hyperconverged Infrastructure. In the latest Magic Quadrant, Gartner acknowledges hyperconverged infrastructure is moving from compute and storage to a "full-stack." VMware believes it has the most trusted stack incorporating all major data center functions to deliver a single, ubiquitous control plane, agnostic of hardware.
Download the report today to learn more about the hyperconverged infrastructure landscape and VMware's leading solution.
In this paper, you’ll explore how business analytics can form the foundation for a proactive threat management strategy.
- See examples of how different types of organizations are applying analytics.
- Learn practical steps you can take to combat threat and fraud in your own organization.