Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one.
Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
Let’s just get to the core of the issue: The customer experience (CX) is broken.
Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want.
How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making?
Simple. They can’t.
In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint
Can your technology do all this?
Let’s look into that.
Published By: Genesys
Published Date: Dec 20, 2018
Artificial Intelligence (AI) is staggering in its speed of handling simple requests and automating conversations. But AI solutions are not enough for the best customer experiences. Human emotions sometimes demand the human touch that only live agents can provide.
Kate, Customer Experience AI by Genesys, combined with the power of human touch can improve customer experience, empower employees and dramatically reduce costs. This seamless combination of AI technology and humans, or “Blended AI by Genesys,” addresses the entire customer journey for the best possible outcomes.
Download the eBook and learn how Kate and Blended AI lets you:
• Personalize self-service
• Connect customer conversations
• Create smart agent experiences
Start small and deploy fast with MicroApps
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time.
Why should the target audience care?
86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020.
With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can:
-Upgrade your support centers to deliver omni-channel customer care.
-Introduce self-service and AI without sacrificing the human touch.
-Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service.
This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage.
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Accurate, contextual location data is essential to providing customers with a compelling
nowing where your
customers are, how to reach them and understanding their needs
in those moments can be the difference between campaign success and failure.
Have a listen to
location marketing experts
, along with
ness & Marketing at Glympse),
as they explain how to leverage
location insights to
a more engaging customer experience
how location technologies
bring together the
geometry of the world and the movements of consumers
in order to
to improve th
journey at each touchpoint of the shopping experience
from the first time the
personalized promotion to the
of their purchase
this webinar and learn
How to innovate around location insights to create personali
How location technologies help to r
Businesses who have lived through the evolution of the digital age are well aware that we’ve
experienced a generational shift in technology. The rise of software as a service (SaaS),
cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies
have disrupted industries and changed customers’ expectations. In our always-on, buy
anything anywhere world, customers want their shopping experiences to be personalized,
dynamic, and convenient.
As a result, many businesses are trying to reinvent themselves. Success in a fast-paced
economy depends on continually adapting and innovating. Companies have to move quickly
to keep up; there’s no time for disjointed technologies and old systems that don’t serve the
customer-obsessed mentality needed to thrive in the digital age.
With responsibility for recruitment, benefits, health and safety and more, HR teams have a lot to juggle. Using Workplace and its integrations can help simplify HR tasks, make recruitment and onboarding easy and help engage staff to deliver personal growth and development.
Download this asset to learn the volume and variety of data available today is creating new opportunities to improve your customers’ lives – from personalized recommendations to targeted advertising and intelligent services.
Sponsored by: HPE and Intel®
Employees who can work securely anywhere help Cisco gain revenues, improve productivity, and deliver better customer service.
Employees are mobile because we support everyone with technology and policies that allow them to work flexibly in terms of time, place, and device. We deliver this capability through Cisco products for secure wireless LAN (WLAN) and home and remote access (Cisco Virtual Office and VPN), as well as softphones, Cisco® WebEx®, Cisco Spark™, and extension mobility features. Our bring your own device (BYOD) policies and program allow employees to use their personal mobile devices to access the Cisco network, after the device is registered and confirmed as compliant with our security requirements for making it a secure or trusted device.
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
Published By: LogMeIn
Published Date: Mar 19, 2015
In today’s competitive market, you understand the importance of delivering outstanding customer experience while improving service desk productivity and keeping costs low. Remote support solutions enable you to meet these objectives by allowing agents to connect to remote devices and computers, pull system diagnostics and push configurations to deliver personalized hands-on support. With these solutions, you no longer have to walk novice users through detailed recovery procedures or complex settings.
This white paper details how remote support solutions enable your organization to increase customer satisfaction, reduce costs by improving productivity, improve support metrics, and solve complex problems in a highly secure environment.
Published By: DataStax
Published Date: Mar 10, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax.
Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
Vendors from advertising, marketing automation and analytics are racing to
deliver personalized digital marketing at scale. Marketing leaders need a
system that can integrate and coordinate data and activities across
channels, devices and contexts, continuously and in real time.
Published By: Gigamon
Published Date: Oct 19, 2017
Download the Forrester Total Economic Impact™ of Gigamon: Cost Savings and Business Benefits Enabled by Gigamon to see how customers benefit from comprehensive and scalable visibility across their networks. This study delves into a cost-benefit analysis of the Gigamon security delivery platform, network visibility and traffic monitoring solutions that enable companies to see what matters in order to meet their security objectives, increase productivity and keep hardware, software and personnel costs in check without affecting performance.
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world.
Are you ready to keep your subscribers happy and away from your competition?
Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn:
Why personalized content discovery is so important to viewers – and to the success of your business
How to avoid internet congestion by leveraging technologies like a CDN
The importance of global network scale to meet spikes in consumer traffic
The impact of advertising on viewer abandonment
In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, it’s essential that at the enterprise level, you're able to understand and anticipate their needs.
Understanding your data is key to this kind of responsiveness. When you’re able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer.
To find out more download this whitepaper today.
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
Published By: Sitecore
Published Date: Feb 26, 2016
Mobile isn’t about devices, it’s about people. Understanding this helps mobile leaders deliver contextual content that creates personalized mobile customer experiences. With a mobile leadership mindset, you can build a platform for increasing engagement and loyalty – and driving better commerce results.
Emerging technologies and automation permeate every aspect of our work and lives today. The real opportunity of these technologies — which include artificial intelligence (AI), machine learning, the Internet of Things (IoT), and human interfaces — is to enable us to embrace innovation on a scale never seen before. These technologies help us reimagine what’s possible in work and in life - from self-driving cars and personalized medicine to precision agriculture and smart cities that are changing the way we experience our world. Autonomous opens a new world of opportunities for enterprises.
Autonomous Database for Dummies consists of five chapters that describe emerging technology trends and the business value of autonomous. Download this whitepaper to discover the business value of autonomous, Deploy a data warehouse in seconds and more!
In today’s “always on” digital world every point of engagement with a customer—from a service call to a marketing email—is a critical moment for retail banks where the customer relationship is put to the test over and over again. And while in most cases banks are delivering satisfactory customer service to their clients, they are missing key opportunities to provide deeper personalization. With nearly one in four consumers saying they would start looking for a new bank if they received poor customer service, banks need to evolve with their customers and always be looking at innovative ways to communicate and service them more efficiently. Download this research study and get a deeper understanding of the challenges facing today’s banks and the technology solutions they must embrace to keep pace with consumer demands.