Published By: Marketo
Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. Itís time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth?
Download The Definitive Guide to Marketing Metrics and Analytics to learn about:
Establishing a culture of accountability
Planning programs with ROI in mind
Creating a framework for measurement
Embracing revenue performance management
Mastering the art of forecasting
Building dashboards to inform complex decisions
Implementation across teams, tactics, and technolog
Hear directly from VCE customers around the globe who modernized their data centers and simplified IT with the portfolio of EMC converged and hyper-converged platforms. Companies such as Fox Sports, Kimpton Hotels, and Kent State University share the stories behind a compelling transformation of their IT environments. This interactive document enables you to drill down into 17 individual company logos to unveil each customer's unique journey.
Published By: Godfrey
Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.