Itís no longer enough just to convertóto stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know thatís easier said than done.
What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement.
The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailersí obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.
Econsultancyís 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
This KPMG report looks at the typical costs associated with setting up and operating a manufacturing business in Bahrain, compared to the costs in other Gulf Cooperation Council (GCC) countries.
It covers company format>on; land rental and construction; utilities; manpower; visas and labor; and ports and commerce.
E-commerce which till a few years back was of peripheral significance to the CPG industry is now one of the biggest drivers of change and innovation in the sector. The numbers representing growth are quite staggering with McKinsey1 believing that the online space will account for anywhere from 10 to 30 percent of total industry sales growth in the next five years. This equates to a market opportunity of USD 15 Billion to USD 50 Billion.
Given how digital is impacting every part of the CPG value chain, companies need to be awake to the emerging trends as they can potentially have a make or break effect. This article discusses key trends that will define the CPG space in days to come.
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
Founded in the Queensland outback in 1920, Qantas Airways is the world's longest
continuously operating airline. Today it is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia, responsible for an estimated $1.7 billion in revenue for the fiscal year 2009/2010. The airline is committed to continually improving the experience on its website, qantas.com, whether enabling travelers to book all parts of a holiday or to self-manage their travel experiences. Since the site was first launched in 1996, it has evolved into the airline's primary customer contact channel.
Published By: Monetate
Published Date: Dec 18, 2014
You have 60 minutes to capture your website visitorís attention.
Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process. If they donít, chances are, theyíll move on.
Regardless of the device a customer uses or the channel from which a customer is referred, nearly 75% of all purchases will be made in that window.
And youíll end up learning whether your customer acquisition and retention costs were worth it.
Given the enormity of this statistic, weíre taking an in-depth look at that first hour in this EQ: that happens when, how customers behave, and what you should be doing to convert the most customers possible.
Issuers need to balance eCommerce payment transaction security and a smooth customer checkout experience. The crux of the matter is how to provide a seamless checkout experience for legitimate customers so they wonít abandon their transaction or use a different form of payment while at the same time stopping illegitimate attempts to transact. The use of behavior-based authentication to determine which transactions should be impacted by requiring the customer to go through additional means of authentication is critical for reducing customer friction while creating better assurance that the transaction is legitimate. Rules are an important component when providing this risk- and behavior-based authentication. When models are added, and used to guide the application of risk-based rules, the impact upon illegitimate authentication attempts can be greatly increased while the impact on legitimate customers is decreased, providing a better experience for the cardholder and loss reduction for
The explosive growth of eCommerce has focused attention on security concerns associated with online payment transactions. Cardholders worry about the safety of online transactions while card issuers are concerned about balancing the risks and costs of payment fraud with a loss of revenue caused by transaction abandonment. The 3-D Secure protocol allows payment card issuers to reduce fraud in payment transactions by verifying cardholder identity during Card Not Present (CNP) transactions. Before a transaction is authorized, a cardholder can be challenged to enter a password, answer a question, or use some other form of authentication credential. This interruption in the transaction often causes legitimate customers to abandon the purchase resulting in loss of revenue for the issuer. The challenge is how to reduce fraud without impacting the user purchase experience.
Published By: Brother
Published Date: Mar 08, 2018
The last decade has seen many exciting advances
in connectivity accelerated by the near universal
availability of smartphones and tablets Ė leading to a
highly interconnected world.
The security of networks - and the businesses and
individuals that rely on them - has become top of mind
for the IT Security professionals who are responsible for
ensuring the safety of the data and the networks where
this information is utilized.
As high-visibility security breaches occur - affecting
ecommerce, banking, retail and other industries - the
critical importance of the security of the infrastructure
these businesses rely on continues to grow.
Security in the workplace is a daily fact of life. From
using ID cards to control physical access, to entering
passwords to join the network, to using software to
monitor and prevent unauthorized access, all are
routinely used to protect critical assets and information.
However, there is one key area where many
organizations still have potential vulnerabili
Published By: Brocade
Published Date: Jun 07, 2016
New research shows 77% of organizations believe poor application performance at peak times is impacting revenue. Discover how to increase online revenue with faster applications. Learn more in the report: Why Smart Organizations Maximize App Performance.
Published By: Dynatrace
Published Date: May 20, 2016
How to Modernize Your eCommerce Analytics and Improve Customer Experience: 6 best practices of digital performance masters
If you are responsible for digital performance, this eBook is your guide for:
- Maximizing revenue and brand loyalty
- Launching new initiatives wtih confidence
- Building engaging digital experiences faster
Batesville deployed Oracle Sales Cloud to replace an aging custom application that didnít support managersí need for greater visibility into the companyís evolving product mix. Nucleus found the deployment enabled Batesville to increase the productivity of sales people and managers and enable managers to have more visibility into the pipeline to increase coaching opportunities.
Many potential customers and partners of Oracle Sales Cloud would like to understand from third parties if the claims Oracle makes about the product are accurate. Conducting extensive research, including interviewing customers, systems integrators, and others with firsthand experience of the application, has allowed Constellation to provide an objective view through three customer case studies.
This report offers insights into four of Constellationís primary business research themes, the Next-Generation Customer Experience, Technology Optimization and Innovation, Digital Marketing Transformation and the Future of Work.
This best practice is enabled by analytical insights, social collaboration, and real-time access to information on any device, so you can better manage sales performance, motivate sales people and mentor best practices, while ensuring that incentive compensation plans supports your strategy.
Are you setting unattainable targets? It seems counter-intuitive, but 95% of Chief Sales Officers (CSOs) reported higher revenue targets and 86% are not very confident they can reach them.
With over 25 years in sales Ė 15 of those in sales management and 3 years in executive leadership, Iíve seen my share of sales failures and successes.
In that time, Iíve learned that if you want to be a sales leader who can easily adjust plans and withstand a barrage of obstacles, youíll need the support of a knowledgeable sales team, modern best practice processes, and technology.
With this holistic approach, you can design the optimal plans and effectively implement them to drive performance.
This brief will act as your roadmap with tips about how best to utilize people, processes, and technology to improve your companyís sales performance.
If you're reading this, you are likely paying out some form of base-plus-commission to your quota-carrying reps or channel partners. But are you deriving the maximum business value from a holistic Sales Performance Management (SPM) approach toward your incentive -oriented people, processes, and technologies?
Published By: Lucidworks
Published Date: Aug 24, 2016
This white paper discusses the imperative demand faced by organizations to create satisfying and relevant search experiences for their users. Executives who read this white paper will learn what it means to the overall organization to provide unified information access; the impact and benefits of and challenges to pursuing a strategy to unite information across an organization; and the strategies and examples of organizations that have effectively utilized tools to support unified information access in the pursuit of delivering a superior and more relevant search experience for their users.
Published By: Lucidworks
Published Date: Aug 24, 2016
In reality, we developed search technologies, not primarily as a front-end service but to alleviate the challenges of the back end: our data. Search grew in direct response to data problems. The search story canít be told without the data story, and high-volume data would be nearly useless without search technology.
Download this eBook to learn more about search technologies.
Published By: Lucidworks
Published Date: Aug 24, 2016
Online search functionality should feel seamless. Type what youíre looking for, and watch it appear instantlyólike magic. No stumbling through category hierarchies or landing pages; just fast, accurate, search results pointing you to exactly what you want. Unfortunately, ecommerce search isnít quite there yet.
Download this eBook to learn 12 must-have query types to optimize your organization's eCommerce search.