Data centers are evolving. They are much more than the data storage facilities of the past—they are gateways to emerging markets and platforms from which businesses can expand their reach through greater connectivity. These evolutions require the deployment of secured IT platforms capable of supporting and treating a huge amount of data generated in real time. Learn how Interxion partnered with Schneider Electric to meet the needs of its customers and stay relevant in the rapidly evolving colocation market.
How can brands create relevant, authentic advertising experiences with real-world location intelligence?
Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns.
HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel.
*Souce: Ovum and Counterpoint Research annual indexes
While the retail industry has made great stri
des in understanding the online
consumers, it has been difficult to observe and analyze their wh
Advanced location intelligence enables marketers to
consumer journeys to within meters, whether indoors or outdoors, as they move ar
changing environments, such as
stores, malls, restaurants, residential addresses,
landmarks, and places of interest.
starting to launch
more targeted campaigns by
using location to understand consumer behavior.
Find out why location intelligence ca
a wide range of benefits to the entire retail industry
time location targeting, reduced ad
spend, enhanced campaign
attribution, and more.
Changing attitudes to data privacy leave many firms in a precarious position. When there is so much regulatory variation in different markets, how do firms balance their responsibility for customers’ data with maximising value from that data?
Listen now to discover:
• The current state of play for data privacy – understanding what your customers want and what the regulators want
• How to lay solid foundations to help you adapt to the changing landscape
• How to ensure your privacy strategy supports growth.
Organization leaders and companies of all sizes are leveraging digital transformation in their industry, market, and business using a myriad of disruptive technologies like connectivity, the Internet of Things, blockchain, business intelligence and big data.
CFOs who manage to get in front of these technologies will lead their businesses to greater success. This eBook illustrates how cloud-based billing management offers the quickest path toward this transformation.
Download this eBook to explore how the right solution can help you:
• Monetize IoT and increase revenue
• Launch product innovations quickly
• Automate billing to improve customer retention
• Leverage the cloud to reduce costs
Adapting today can mean the difference between success and obsolescence. With the right billing solution your business can thrive in these challenging times. Discover how today.
Global producer of polycrystalline silicon for semiconductors, Hemlock Semiconductor needed to accelerate process optimization and eliminate cost. With TIBCO® Connected Intelligence, Hemlock achieved centralized, self-service, governed analysis; revenue gains; cost savings; and more.
Fueled by double-digit growth in the markets it serves, Hemlock Semiconductor is adapting to the increasing commoditization within the polysilicon industry and better positioning itself to compete. A key factor in this plan is to equip process-knowledgeable personnel with the skills and tools to accelerate delivery of process optimizations and associated cost elimination.
Hemlock turned to a TIBCO® Connected Intelligence solution to address the challenges. By implementing TIBCO Spotfire® and TIBCO® Streaming analytics, TIBCO® Data Science, and TIBCO® Data Virtualization, the company created more self-service analytics. Adding TIBCO BusinessWorks™ integration let the company realize the vision of connect
Simply put: Marketing isn’t what it used to be. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.
We’ll get you started with nine of the most exciting trends developing in the world of marketing in 2019. With this report, you’ll learn:
How the new director of marketing data position and GDPR compliance can build customer trust.
What it means for customer centricity now that MarTech and AdTech are finally coming together with AI and machine learning.
How to adjust your business purpose to create customer loyalty as the attention economy shifts to the emotion economy.
Component Content Management: A New Paradigm in Intelligent Content Services
While technology has changed the world, the way that companies manage information has inherently stayed the same. The advent of near-ubiquitous connectivity among applications and machines has resulted in a data deluge that will fundamentally alter the landscape of content management. From mobile devices to intelligent machines, the volume and sophistication of data have surpassed the ability of humans to manage it with outdated methods of collection, processing, storage, and analysis. The opportunity afforded by the advent of artificial intelligence (AI) has stimulated the market to search for a better way to capture, classify, and analyze this data in its journey to digital transformation (DX). The paradigm of document-based information management has proven to be a challenge in finding, reusing, protecting, and extracting value from data in real time. Legacy systems may struggle with fragmented information
More data means more opportunities to discover powerful, actionable insights around customers, internal processes, and the broad market. Unfortunately, legacy IT architectures and approaches can block progressive analytics efforts.
That leaves a lot of room for improvement, and the learning and investment curve for starting in analytics can be steep. However, tending to three core steps will prove immensely helpful on this journey:
• Establishing an organizational foundation
• Mapping the data pipeline
• Transitioning analytics proofs of concept into production
Migrating to a new marketing automation platform (MAP) is like moving into a new house. You have to itemize everything that’s moving with you, pack up all your data, and say goodbye to the way it was before. Forever. And it doesn’t end after you’ve shifted - you’re going to have to spend some time living out of boxes, gradually unpacking, and realizing you’d like to organize things a little differently as you go.
That having been said, most marketers consider platform migration a big headache.
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
Envision this situation at a growing bank. Its competitive landscape demands an agile
response to evolving customer needs. Fortunately, analytically minded professionals in
different divisions are seeing results that positively affect the bottom line.
• A data scientist in the business development team analyzes data to create customized
• experiences for premium customers.
• A digital marketer tracks and influences the customer journey for prospective
• mortgage customers.
• A risk analyst builds risk models for the bank’s loan portfolios.
• A data analyst examines data about local customers.
• A technical architect defines a new system to protect bank data from internal and
• external cyberthreats.
• An application developer builds a new mobile app for online customer portfolio
Between them, these employees might be using more than a dozen packages for
analytics and data management.
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage.
Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
Unternehmen, die Daten in den Mittelpunkt ihrer Gescha?ftsta?tigkeit stellen, erhalten bessere Einblicke und haben ein effektiveres Marketing. Datenzentriertheit hat in gro?ßeren Unternehmen Priorita?t, da sich zahlreiche Mo?glichkeiten fu?r sta?rker wissenschaftlich basierte Entscheidungsprozesse und Data-driven Marketing bieten. Es genu?gt jedoch nicht, wenn sich Unternehmen bei der Kundenanalyse lediglich auf Daten konzentrieren. Sie mu?ssen aus ihren Daten Einblicke gewinnen, um erstklassige Kundenerlebnisse anbieten und damit einen Wettbewerbsvorteil erzielen zu ko?nnen.
Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer marketing channels, simpler data sets and less sophisticated customers. It could be you’re a new marketing team, eager to set yourself up for success with an enterprise-class campaign management solution that meets all the requirements you know about—and even some you don’t
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research
their own options, and often include many decision makers rather than just one who can be wooed on
a golf course or over dinner.
So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must
understand how the buyer’s journey has changed and unlock the advantages that data analytics and
statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to
present a truly coordinated experience.
Read this paper to learn how to take advantage of untapped opportunities for helping sales teams
evolve in today’s buyer-empowered landscape.
Published By: PatSnap
Published Date: Sep 27, 2019
Out-of-box tools that use AI, machine-learning, and real-time intelligence are driving the commercialization of IP today. However, IP professionals are faced with a dizzying array of offerings on the market. What features are must haves for IP teams in 2019? What processes will streamline the commercialization process?
This eBook works as a clear guide in identifying the tools IP teams need to commercialize with confidence, in 4 easy-to-action workflow tips:
1. Confirming patent novelty easily
2. Deciding on ideas that are worth pursuing
3. Collating key data via analysis and patent landscaping faster
4. Mitigating bottlenecks through interdepartmental collaboration
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Published By: Marketo
Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
DigiCert implemented Imperva to protect their hybrid environment. They
were already using Imperva’s WAF on-premises to defend against Layer 7
attacks, known threats, and zero-day attacks to rapidly identify the threats
that required investigation. By expanding their usage of Imperva, DigiCert
was able to extend protection to AWS and maintain their security posture
both during and after migration.
Imperva’s sophisticated threat detection technology draws upon vast
experience in the WAF market. As traffic passes through their network,
advanced client classification technology (together with crowdsourcing
and IP reputation data) automatically analyzes it to identify and block web
application attacks. These include SQL injection, cross-site scripting, illegal
resource access, comment spam, site scraping, malicious bots, and other
top threats. Granular filters and controls reduce false positives and prevent
access from unwanted visitors, while IP address shielding hides the web
Published By: WhatCounts
Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.