Published By: Magento
Published Date: Nov 15, 2017
In this rapidly changing world of B2B eCommerce, heroes are ready to roll up their sleeves and perform miracles to seize control of the market, beat the competition, and delight their customers.
The digital revolution has created a significant opportunity for B2B businesses. In this exclusive publication, Magento has consulted a panel of B2B superheroes to help you navigate your own digital
transformation, and become the digital H.E.R.O. of your organization. You’ll find out how to:
Influence Buying Habits
Published By: Microsoft
Published Date: Jul 20, 2018
Cloud computing has ushered in a golden era for software companies. The cloud’s low barrier to entry allows
creativity to flourish, especially for software developers who are creating applications directly on cloud-based
infrastructure. Cloud-based infrastructure enables developers to do what they love: solve business problems and
bring innovative new ideas to life, using their choice of tools. In a Software as a Service (SaaS) model, applications
can easily be deployed to a cloud service, and delivered to clients who appreciate the ease of access and low cost.
The cloud model relieves the developer and the enterprise IT professional from the burden of managing or
maintaining capital-intense infrastructure.
But the cloud’s low barrier to entry also allows competing software providers to enter the market every day,
from every sector. Independent software vendors, or ISVs, are pressured by increased competition to deliver
their applications faster, with greater functionality and ease of
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world.
Are you ready to keep your subscribers happy and away from your competition?
Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn:
Why personalized content discovery is so important to viewers – and to the success of your business
How to avoid internet congestion by leveraging technologies like a CDN
The importance of global network scale to meet spikes in consumer traffic
The impact of advertising on viewer abandonment
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
In every company, today's ideas determine tomorrow's market profile. With rising competition, success can be achieved through a well-defined innovation process--one that connects upstream idea valuation to downstream production and release-to-market. To accomplish this, companies need to take a holistic approach to innovation management, connecting the process throughout all phases of the innovation lifecycle.
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
Published By: Sparxoo
Published Date: Dec 21, 2016
With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.
Hyper-complex production meets cognitive computing. Electronics manufacturing is surrounded by continuous complexity. Executives face rising resource costs in traditionally low-cost production markets. They must address increasing customization, shorter lead times, frequently changing requirements and shrinking order sizes – all while managing a sophisticated supply network. They need to examine automation potential and maintain critical institutional knowledge. Thinner margins and increased competition threaten consistent quality, risk greater downtime and reduce desired flexibility. Investments in new equipment and automation systems are increasing the amount of data available from the shop floor, but most is not used to its full potential. Now, cognitive manufacturing is transforming production to address such complexity.
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
Check out our latest on-demand webinar with Eventbrite’s Global Director of Metro Marketing, Eric Meyerson, to hear how Eventbrite successfully uses data to track brand awareness and monitor the competition.
Looking for a career change or considering the ways to maximize your career? Building your your LinkedIn profile to highlight your strengths, education and experience can help you establish your personal brand and market yourself to catch the attention of potential employers and recruiters.
Browse this helpful guide, brought to you by Northeastern University, to learn about best practices for producing an attention-grabbing LinkedIn profile, while also exploring other LinkedIn tools and features to extend your network.
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
Customer Resource Management (CRM) and marketing are essential parts of today's cellular/wireless retail business. Given the ever-increasing competition for every consumer dollar, being able to develop effective and directed marketing programs can define the longevity of a cellular retailer's success.
Today's organizations face a tough set of challenges. Markets around the world have become increasingly volatile. Competition is more intense. Mergers, acquisitions and divestitures demand revisions in business plans and the IT infrastructures that support them. And IT departments have to keep doing more-and better-with budgets and resources that are already stretched to the limit. To meet these critical challenges, your organization needs much greater flexibility in its business models and business processes.
Published By: webMethods
Published Date: Aug 21, 2009
Business integration is becoming increasingly important for many companies, with the need to streamline processes for efficiency and productivity while at the same time leveraging years of IT investments and becoming a more agile business that can move swiftly to exploit market opportunities and beat competition.
Until recently, ERP solutions were considered out of the question for all but the largest companies, due to the technology's complexity and large price tags. However, these days, midmarket companies have more choices than ever when it comes to ERP solutions, as competition between vendors has heated up. This Buyer's Guide can help you answer the big (and small) questions so you can make an informed buying decision.
In today's global markets, companies are required to navigate a plethora of standards and regulatory requirements, making global business complex. Rockwell Automation's perspective is that the harmonization of standards and regulatory requirements is the best approach to facilitate global market access, competition and growth.
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box?
To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
Marketing is a dynamic and fluid business that must anticipate and quickly react to changes in the market. The marketer today must manage increased competitive pressure along with economic fluctuations, industry trends and changes in customer behavior. The combination of rapid changes in the market place with increased competition necessitates a more agile marketer that reacts quickly to changes and can execute programs in less time than their competitors.
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
Download our guide to learn how data-driven marketing can help you:
• Define the right goals and performance indicators
• Make better business decisions faster
• Deliver personalized and compelling experiences
• Spend budget more profitably
• Enhance employee efficiency
Download our guide to transform your business.
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.
Read our guide now to learn how you can:
• Integrate processes and data for cross-channel campaign success
• Create personalized, contextual campaigns across channels and devices
• Leap ahead of the competition with authentic cross-channel experiences