Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report.
We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
Spend more time building great apps and less time managing server infrastructure. Get your solutions to market faster using Azure Functions, a fully managed compute platform for processing data, integrating systems, and building simple APIs and microservices. In this e-book you’ll find use cases, hands-on steps, and tutorials for quickly configuring your own serverless environments. Explore best practices for Functions, and learn how to:
Develop event-based handlers on a serverless architecture.
Test, troubleshoot, and monitor Azure functions.
Automate administrative tasks from development through to deployment and maintenance.
Integrate Functions with other Azure services.
Build stateful serverless apps and self-healing jobs using Durable Functions.
Download the 325-page serverless computing e-book and get access to dozens of step-by-step recipes for quickly building serverless apps.
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum?
Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found:
New customer segments open thanks to lower adoption and operating costs.
With less complex infrastructure under SaaS, customer TCO drops.
ISV products improve with value-added cloud services and SaaS data capabilities.
Financial predictability improves with recurring revenue model.
New pricing models aligns ISV value to customers’ business needs, driving increased revenue.
Additional, significant operational benefits from switching to a SaaS model.
Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs.
The collection of product usage data increases the speed of product development by 33%. –
In healthcare, bringing new and reliable products to market is essential for staying relevant and competitive. That's why when McKesson needed to transform its development environments, the nation's largest healtchcare IT solutions provider turned to HP CloudSystem Matrix. By moving from a traditional rack-mount server infrastructure to an HP CloudSystem Matrix integrated solution, McKesson saw an 84-fold increase in processing speeds on their development environments (down to 40 mins. from 7 days). They also enjoyed a 42% reduction in physical server count and a 67% decrease in management time. Read this case study to see how your own organization can use an HP CloudSystem Matrix solution to enhance productivity, reduce costs, and drive innovation.
Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
To stay ahead of the competition in this constantly changing environment, you
need to understand which marketing tools work best for your business. Today,
companies are employing integrated marketing to help target, engage, and
convert new and existing customers. Download this whitepaper to learn ‘how’ and ‘why’ you need these top five digital marketing services for your local business.
It doesn't matter the legal field you specialize in – personal injury, bankruptcy, real estate, family law – you probably don’t have the time to focus on clients, the daily operations of your practice, and grow your business at the same time. To maintain a local business, you continually need to search for new business leads while still providing the best service to your clients and still find some time to sleep at night. This guide is here to help you boost your online lead generation with simple-to-execute solutions and best practices. Download this guide to help boost your online lead generation with simple-to-execute solutions and best practices.
Marketing to customers is not as simple as it was 20 years ago. Retailers can no longer rely solely on commercials, catalogs, and newspaper ads to get customers to notice, and buy, their products. Today’s typical customers now follow a much more complicated path to their purchase using search engines, social media, and online reviews. Download this whitepaper to learn today’s retail marketing trends.
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
As an HVAC company, you have to understand how to connect your services
to your targeted audience’s typical purchase cycle. You have to think about
how your clients find you, where they are researching your specific services,
and what prompts them to call your business versus your competitor. Download this guide for quick and easy steps to improve digital advertising for your local business.
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
Published By: Jobvite
Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000’s with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, it’s becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
Published By: Webtrends
Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
There is a lot of excitement in the market about artificial intelligence (AI), machine learning
(ML), and natural language processing (NLP). Although many of these technologies have been
available for decades, new advancements in compute power along with new algorithmic
developments are making these technologies more attractive to early adopter companies. These
organizations are embracing advanced analytics technologies for a number of reasons including
improving operational efficiencies, better understanding behaviors, and gaining competitive
Published By: SyberWorks
Published Date: Oct 21, 2008
The e-Learning industry has grown tremendously since the early days of computers and the Internet. Today there are lots of products and services out in the market place from which to choose. This white paper will provide some basic information to help you as you begin your research into e-Learning and learning management systems. The document is not meant to be the complete source of information on e-Learning nor will these guidelines be suitable for every single situation. This white paper has been created as a learning aid help you get started. These findings represent the research, experience, and techniques gleaned from working in e-Learning since its infancy in the late 80’s to today. At the end of the paper, Bob Goldschneider, Director of Business Development at SyberWorks, Inc., will provide a summary and closing remarks.
The Ponemon institute recently interviewed Fortune 500 companies down to the mid-market to find "The State of Mobile Application Insecurity." Sponsored by IBM, the paper explores why security is being left behind or completely out of app development.
Security testing is growing faster than any other security market, as AST solutions adapt to new development methodologies and increased application complexity. Security and risk management leaders must integrate AST into their application security programs.
Operational efficiency and cost savings. Datadriven business insights. Organizational agility and market differentiation. Enterprises in every industry are pursuing such gains, but they
cannot be achieved with a fragmented, siloed technology infrastructure.
Technological integration doesn’t happen overnight, of course. It takes years of behind-the-scenes teamwork and engineering—backed by decades of expertise, research, and development—to have a broad and lasting impact.
This special edition of Unleashing IT highlights the fruits of those labors, showcasing the unparalleled alignment of Microsoft, Cisco, and Intel technologies. In the following pages, you’ll read about the advancement and unique value of integrated solutions, spanning cloud environments, data centers, and management tools. You’ll also hear from organizations that are aking advantage of these converged technologies, including King County, Provincia Net, and Swinburne University.