Published By: CrownPeak
Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
In today’s competitive embedded markets, manufacturers need to find ways to differentiate without adversely impacting development time and cost. This is particularly true in relation to embedded devices that are designed for use by consumers. As such products become more sophisticated, user interaction via traditional switches, dials, and basic displays becomes less desirable for a number of reasons.
Published By: Junta42
Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales.
This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
As companies become more reliant on critical applications to manage business processes and to interact with their customers, the time to market for new solutions becomes a key success factor for the business. Over half of the organizations in the study cited accelerating new application development and deployment as an operational objective for deploying IBM PureSystems solutions. IBM PureSystems family is a portfolio of expert integrated systems built from the ground up to deliver an optimized hardware and software platform. Integrated systems combine compute, storage, networking, and management into factory pre-configured and pre-integrated solutions.
This IDC analyst white paper discusses an important sea change happening in IT: the development of expert integrated systems. Converged systems are becoming increasingly important in the systems market. Similarly, convergence is occurring in middleware core runtime services for application development and deployment that are being unified as an enterprise application platform. Given the similarity in derived value propositions, converged systems and platforms are coming together as integrated systems; with the addition of capabilities focused on deployment, management, and optimization, integrated systems become expert integrated systems.
Researched and compiled independently by Chartis, the RiskTech100® evaluates and ranks the world’s most influential risk technology providers based on a range of criteria. IBM retains its top position in the 2014 RiskTech® 100 rankings with top scores for functionality, market presence and innovation. The Chartis report is acknowledged globally as one of the most comprehensive and prestigious studies of risk technology vendors. The report also tracks key trends and developments in the risk technology marketplace. Read the report to learn how IBM can support your risk and compliance efforts to drive business performance and better outcomes.
Companies now need to evolve quickly, which means being able to move some or all business operations to an existing or new ERP instance quickly and inexpensively, anywhere in the world. Small companies are increasingly likely to become multi-national as emerging markets take on larger roles in revenue growth. Larger companies continue to optimize and innovate through organic development, as well as through mergers and acquisitions.
In this increasingly competitive environment, the ERP deployment choice is a signi?cant advantage for companies seeking an agile response to constantly changing and often-volatile market conditions. In particular, cloud-based ERP systems are increasingly seen as an effective means for companies to economically deploy new ERP or expand IT operations as their commercial reach broadens globally.
Until recently, the waterfall methodology of development and deployment had taken a strategic hold in the majority of enterprises. Enterprises have moved into the world of Agile, where different concepts are leveraged and the development process is handled in a completely different fashion. Agile development ideologies are proving to be a better way to deal with rapidly changing objectives and speeding the time-to-market for business applications, services and other customer- (or internal-) facing offerings. The ideas behind Agile extend beyond basic application development, and can benefit numerous projects by improving the process to achieve deliverables and garner improved productivity.
Published By: Clicktale
Published Date: Feb 25, 2016
As marketers, we rely on metrics as basic tools for assessing success and failure. But marketers are also website visitors who instantly recognize poor customer experiences when they occur. Perhaps you tried to purchase a sweater online, book an urgent flight or send a bouquet of flowers, but the website was not up to par.
Published By: Clicktale
Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
Service virtualization and testing automation speed time-to-market: Discover how Walgreens has reduced application development cycle time (from 10 weeks to 5 to 7 weeks), transformed testing into a non-linear, agile process and ensured high quality of proprietary business applications using HP Application Lifecycle Management solutions. Walgreens is a leader in providing consumers with multi-channel access to pharmacy and health-and-wellness related goods and services.
Service virtualization and testing automation speed time-to-market: Discover how Walgreens has reduced application development cycle time (from 10 weeks to 5 to 7 weeks), transformed testing into a non-linear, agile process and ensured high quality of proprietary business applications using HP Application Lifecycle Management solutions. Walgreens is a leader in providing consumers with multi-channel access to pharmacy and health-and-wellness related goods and services
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
Every e-commerce website is different in terms of content, offerings, layout and navigation. And every shopper is unique with diverse intentions, tastes and purchase patterns. That’s why personalization is critical to help you meet your business and website goals.
Published By: DocuSign
Published Date: Aug 17, 2016
In 2015, the speed and complexity of business continues to increase, with business leaders struggling to keep pace with the ever-changing demands of the market. Innovation rules the day: newer, more advance products, and shorter development timelines, mean that enterprises, in general, and procurement teams in particular, need to be agile.
Enterprise mobile capabilities ideally complement, protect, and enable market-leading mobile applications to improve workforce productivity and intelligence and enable increased sales performance as a result. After a number of years of considering the relative value of various new devices, mobile device management (MDM) paradigms, development methodologies, new services, and new connectivity models, retailers are ramping up investments in enterprise mobility. Rugged devices can be part of this business outcome-centered approach, adding enterprise mobility to deliver great experiences and comparatively reduce the economic cost of doing so — importantly, doing so with continued ease in supportability, excellence in performance, and consistency in usability. Retailers are continuing to invest in deployment of secure ruggedized mobile devices for many reasons that are explored in this white paper.
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. This report notes that "IBM offers a comprehensive suite of products aimed at testing the most demanding and complex apps." For more, download the report today.
If you're looking for ways to expedite time-to-market, ensure business agility, and deliver high-quality smart products while cutting costs, this ebook is for you. This IBM Limited Edition ebook, "Systems Engineering For Dummies," explains what systems engineering is and how it can help you simplify the development of smart, connected products.
The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market.