market development

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Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Effective Competition Depends on Continuous Delivery of Quality Software In today’s application economy every company is a software company, no matter what industry it is in: • Shipping companies depend on logistics software to efficiently route packages, arrange drivers and automate warehouses. • Retail companies rely on software to manage inventory, engage with customers online and to give in-store associates the tools they need to answer customer questions on the spot. • Marketing firms lean on applications to gather consumer data and parse it, automate communication with prospects and effectively manage advertising campaigns. The examples are endless. The point is that in order to compete today, every business must be able to quickly build and tweak software to adjust to always evolving market demands. Ultimately, business success depends on faster development iterations while still maintaining the high quality of service expected by customers, stakeholders and end users.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Speed and agility matter. Businesses are being disrupted every day by digital upstarts that find ways to address new market requirements before the more established companies can respond. Despite talented IT teams and years of head start in both architectural and development work, it is still difficult to respond to these challenges using traditional development patterns centered around monolithic software applications. It’s simply impossible to get to market quickly when applications need to be maintained, modified and scaled as a single entity by a large, heavily inter-dependent team. From this need has arisen the microservices paradigm: a set of patterns for software architecture, development, deployment and culture that focus on speed and agility. From small, independent services and teams to automated deployment to fault tolerance and resiliency, these patterns help accelerate time to market.
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CA Technologies EMEA
Published By: Compuware     Published Date: Aug 30, 2013
Highly complex, modern applications are being brought to market faster than ever before. With DevOps accelerating release cycles, it’s harder than ever before to find and fix performance issues from reaching production. This paper discusses the selection requirements and benefits for a common APM platform to be used for proactive lifecycle-based performance management across development, test and production.
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Compuware
Published By: Infosys     Published Date: May 21, 2018
A major telecoms client was struggling with time to market. Keen to launch a new youth brand, it had a number of innovative value-added digital services it wanted to offer; but it was taking a long time to implement them. Launching a new brand meant a 12-15 month cycle, which was unacceptable. The reason was that, whenever anyone wanted to launch a new product or feature, they had to work on both the back-end and the front-end and then integrate it with the front end applications to make it work. This was so time-consuming and difficult that we were appointed to introduce a micro services layer in between, which would shorten development timescales.
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market, brand, launch, digital, services, client
    
Infosys
Published By: Dassault Systemes SolidWorks Corp.     Published Date: Mar 27, 2018
There’s growing, industry-wide pressure to integrate more software and electronics into products. In fact, innovative products are now critical to the success of future-thinking companies — 52 percent of companies developing smart products fear they’ll lose market share unless they continue to make products smarter. There are, however, unique challenges that come with perfecting development processes and managing complexities. This e-book, by research firm Tech-Clarity, outlines steps to successfully transforming your products into smart, connected systems.
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transform, design, product, electronics, software
    
Dassault Systemes SolidWorks Corp.
Published By: MuleSoft     Published Date: Jul 13, 2018
"Today, more and more brands are building an eCommerce presence. eCommerce is now considered the “new way to shop,” and this means that businesses must build a robust eCommerce strategy in order to succeed in the market. The reality, however, is that eCommerce projects take up to 9+ months to develop, with 3 months of that time dedicated to integration. This long development process can hinder speed to market––thereby obstructing key business initiatives. Download this whitepaper to learn how to build an eCommerce platform more quickly and the role of APIs in the process."
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
Healthcare organizations across the care continuum, from hospitals and health systems, to health insurers, to life sciences companies, must digitally transform in order to address legislative and market disruption. Driving digital transformation in healthcare requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies. In response, leading healthcare organizations have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables 2-5X IT project delivery. Download this eBook to learn: How leading healthcare organizations like Sutter Health, Premera Blue Cross and Hologic are leveraging API-led connectivity to accelerate IT project delivery speed How APIs can be used to address the unique business and IT challenges faced by health systems, health insurers and life sciences companies How Mu
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
The healthcare industry has been affected by disruption and the need for healthcare innovation. Legislative, market, and technology pressures make it imperative for healthcare organizations — including hospitals and health systems, payers, and life sciences companies — to become more agile. IT teams in the industry are considering a microservices-based architecture as a means of accelerating healthcare innovation and increasing project delivery speed. MuleSoft research suggests that application development productivity increases of up to 10x are possible. Healthcare specifically stands to benefit from this architectural paradigm. This whitepaper will address: Why microservices matter for healthcare IT teams and for healthcare innovation Design principles for a microservices architecture How Anypoint Platform can help you implement microservices best practices
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MuleSoft
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights
    
iKnowtion
Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
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Limelight Networks
Published By: Polycom     Published Date: Jul 24, 2014
Manufacturing companies have always prioritized nearness to supply and demand when developing their siting strategies. Now new imperatives such as proximity to emerging market demand, innovation, and talent development are rising to the fore. As a consequence, companies are moving past labor-cost arbitrage and operational efficiency to reinvent the manufacturing ecosystem. The name of this new approach? Next-shoring.
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polycom, next-shoring, manufacturing, strategy, proximity, market
    
Polycom
Published By: Polycom     Published Date: Jul 24, 2014
Build or buy? When manufacturers have sought new leaders, they have typically done both: grooming talent in-house and paying market rates for the best thinkers and managers. With the growing STEM (science, technology, engineering, and mathematics) shortage, companies will be harder-pressed to buy – and keep – top technical talent. Emerging and established leaders will command premium prices and field continual offers, increasing the likelihood they’ll make frequent job changes, taking their industry and institutional knowledge with them. As a consequence, manufacturers will need to build their talent pipeline, empower knowledge workers with the tools and intelligence they need to succeed, and provide professional development opportunities that exceed what competitors offer. This will be a marathon, not a sprint. What’s key to making the race for talent successful: virtual training environments that accelerate learning and innovation.
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polycom, management, virtual, training, development
    
Polycom
Published By: JBoss Developer     Published Date: Oct 21, 2016
Organizations may believe that simply building new applications to keep up with changing business needs is enough to offer new value to the market. However, between building new applications and maintaining legacy Java EE applications, organizations often end up supporting both traditional and new infrastructures with unchanged or even reduced IT budgets. As the pressure to increase their technical and business agility increases, IT organizations are being forced to re-examine their processes and infrastructure. The result? Architecturally rigid, monolithic middleware is being replaced with solutions that offer agility, flexibility, and rapid development and deployment, such as PaaS.
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paas, devops, java ee, i.t, security
    
JBoss Developer
Published By: VMware     Published Date: Nov 07, 2016
In today’s digital economy, the ability to bring new software applications and updates to market quickly is a key to competitive advantage. For companies in diverse industries, the goal is the same: Get high-quality software into production as fast as possible. In this quest to accelerate release cycles, organizations must get beyond historical barriers that impede the rapid delivery of the software that keeps an enterprise competitive. In too many cases, processes tend to be inefficient, slow, and prone to failed releases. Much of the blame for the problem can be laid at the feet of organizational structures that mandate conflicting goals for the two key departments at either end of the application development chain: development/testing (dev/test) and operations. Where dev/test teams want to push their applications and updates into production quickly, operations teams want to go more slowly in order to maintain control and keep applications and systems available.
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VMware
Published By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
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decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
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b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
    
LeadGenius
Published By: Microsoft     Published Date: Jul 20, 2018
As a software vendor, you know that offering innovative solutions with built-in intelligence is becoming a requirement in today’s application marketplace. On top of this, you need to bring your apps to market as quickly as possible while providing more value for your customers, without incurring additional development and operating costs. Microsoft has been investing heavily in AI, extending a breadth and depth of intelligent services ready for use in the cloud. This enables you to jump in quickly to make use of existing tried-and-true AI models, and focus more effort on delivering quality products to customers. High-level services to jump-start your intelligent apps One of the key benefits of working with the Microsoft Azure AI platform is that the hard work has already been done. Developers can make use of services with pre-trained, customizable models rather than having to build their own models from the ground up. You can refine these models to better suit your customers’ needs and
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Microsoft
Published By: Savvis UK Limited     Published Date: Nov 12, 2010
The cloud services market is now directly addressing the needs of application developers, with an emerging class of services that provides fast, on-demand provisioning; instant scale up and down capabilities, and support for multi-tier application architectures, as well as workload migration capabilities and a pay-as-you go model.
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savvis, application development, testing, cloud services, software development, independent software vendors, isv, software-as-a-service
    
Savvis UK Limited
Published By: IBM     Published Date: Mar 28, 2008
More than likely you’ve heard quite a bit about service-oriented architecture (SOA) and how it holds the promises of quicker response to market trends, improved customer services and lower application development costs. From an infrastructure perspective, an SOA implementation contains all the same pieces and parts as your traditional environment.
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IBM
Published By: 6th Sense Analytics     Published Date: Sep 18, 2007
Jake Sorofman, Vice President of Marketing for 6th Sense Analytics interviews Rusty Weston, editor in chief of CMP Media’s Global Services magazine, a premier publication focusing on the trends of off-shoring and outsourcing. The discussion focuses on the trend of globally distributed software development.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management
    
6th Sense Analytics
Published By: Savvis     Published Date: Jul 07, 2010
The cloud services market is now directly addressing the needs of application developers, with an emerging class of services that provides fast, on-demand provisioning; instant scale up and down capabilities, and support for multi-tier application architectures, as well as workload migration capabilities and a pay-as-you go model.
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savvis, software development, cloud testing, application architecture, workload migration, saas, software-as-a-service, cloud computing
    
Savvis
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
    
IBM
Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
    
Limelight Networks
Published By: Percussion     Published Date: Jun 11, 2013
Many leading organizations that have invested substantial time and money building a web content management (WCM) system to run their web site often face a crossroads. Do they continue to support their own custom-built application and extend it to address the needs of the business today, or do they look to purchase a commercial software product to address these requirements. This leads to a delicate stand-off between the web site business owners (usually marketing), the development team (usually in IT) and the Finance office.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms
    
Percussion
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