marketing video

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Published By: Quantum     Published Date: Jan 24, 2017
Is your organization ready to take the plunge into in-house video production? The benefits can be substantial, but making the move requires some preparation. The IT infrastructure you use for enterprise applications might not be able to meet the rigorous requirements of video production. And you might not want video production teams to use resources from your existing infrastructure, since doing so could affect the performance of other applications. Whether you’re just getting started with in-house video or ramping up production, consider these five best practices for building an IT environment optimized for video work. The right approach to IT is essential for developing efficient collaborative workflows and maximizing the value of your video content.
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corporate video, corporate communications, video storage, enterprise video, enterprise storage, media production, video production, video marketing, video training, video communications, in-house video production
    
Quantum
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
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change, landscape, corporate video production, quantum
    
Quantum
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Socialbakers     Published Date: Mar 27, 2015
Social has the power to help your clients achieve larger marketing and business goals. But only 5% of brands use social to it’s fullest potential - do your clients and prospects? In this study we discuss social trends agency reps just have to know to stay ahead and ways you can leverage social to pitch prospects and preserve accounts.
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the key agency success, social trends, social, social media, agencies, importance and content, social media marketing trends, social data, social analytics, videos
    
Socialbakers
Published By: WorkBook from Deltek     Published Date: Jul 20, 2018
Marketing agencies are driven by creativity. But turning your agency’s project work into profit isn’t easy when you’re dealing with the pressures of growing client expectations, over servicing, scope creep and eroding margins. In this 3-minute video, Laura Ramos, Forrester VP and Principal Analyst, looks at the challenges and opportunities facing marketing agencies today and ways they can build strategic value with CMO clients to drive success.
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WorkBook from Deltek
Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove
Published By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, marketing automation, calls to action, video analytics
    
Brightcove
Published By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
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video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, youtube, vimeo
    
Brightcove
Published By: Spredfast     Published Date: Aug 24, 2018
Social listening can sometimes feel like swimming blind. But it actually is easier than it seems. Follow our research team as they explore social listening reports to determine the gap between what finserv audiences are looking for versus what finserv companies are providing.
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social video, video marketing, video content, video content marketing, social media video, online video marketing, video marketing strategy, social media video marketing, social video marketing, video marketing services, best marketing videos, video social media, animated marketing videos, youtube video marketing, video for business marketing, digital marketing video, video marketing agency, social media video sites, video social
    
Spredfast
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Gelato     Published Date: Jul 03, 2018
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team. Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company? Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue. Watch the video to learn more.
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Gelato
Published By: Brightcove     Published Date: Sep 17, 2014
Increase conversions by making video a seamless part of your content marketing.
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marketing automation, content marketing, marketing automation tools, video engagement metrics
    
Brightcove
Published By: Brightcove     Published Date: Sep 17, 2014
Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.
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digital marketing, video content, online video presence, custom video portal
    
Brightcove
Published By: Brightcove     Published Date: May 11, 2015
Tired of being stuck with average results for your video marketing efforts? Have no fear...the Hero’s Guide to Video Marketing is here to help!
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brightcove, video marketing, gadgets, content, marketing results, marketing enhancements
    
Brightcove
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Brainshark     Published Date: Oct 16, 2013
Breaking through to customers and prospects is harder in the midst of constant competitive messaging. Inside this E-book, you’ll learn about some of the innovative ways companies have used Brainshark’s solutions to identify the hottest prospects, engage customers, better enable their sales teams, and improve their processes.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Harnessing the combined power of online video, mobile technologies and social media will be crucial to the marketer's success in an increasingly media-rich world.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
94% of Fortune 500 companies have either adopted iPads or are rolling out pilot programs - what does this mean for your company? This report examines enterprise tablet adoptions and trends, iPad usage in the enterprise, and the benefits of leveraging the iPad for sales, training and corporate communications.
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sales enablement, sales training, sales productivity, training, marketing, byod, mobile, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, smartphone, tablet, corporate learning
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Having trouble driving registrations to your live webinar? Maybe it's time for a change. This report explores picking the right webinar strategy for your goals, webinar best practices and technology integration.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Running low on content for your next campaign? Learn how leading marketers are repurposing existing content and delivering it in a creative, targeted and measurable format that fuels successful lead generation—while also saving time and money.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
SiriusDecisions identifies five planning assumptions that must drive the agenda of sales enablement executives in the year ahead. From onboarding to demand creation to tackling mobile and social media, discover how to build integration between the marketing, sales, training and operations teams with the new sales enablement organizational model.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Brainshark     Published Date: Nov 05, 2013
Enabling sales mobility is key to gaining a competitive advantage. Help your sales team follow through at critical moments, and don't let opportunities go cold. In this video, a sales rep describes how his iPad and Brainshark helped him prepare, train, and engage his audience to advance an opportunity to close.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Polycom     Published Date: Jul 30, 2014
In this MarketScope report, Gartner evaluated seven group video conferencing vendors on business model, customer experience, market responsiveness and track record, marketing execution, product strategy, and overall viability. They conclude that the introduction of personal and mobile endpoints is dramatically reshaping the landscape for group video collaboration, and that IT leaders should align their video portfolios for maximum utilization and strategic fit with their related investments in collaboration and unified communications.
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marketscope, group video, system, business model, customer experience, marketing execution, market responsiveness, viability, communication, leaders, video, video portfolios
    
Polycom
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