At 12:33 EDT on May 3, 1978, Gary Thuerk sent an
email that later earned him the title “Father of Spam”
(although understandably, he prefers to be called the
“Father of E-marketing”). Thuerk, then a marketing
manager for computer company Digital Equipment
Corporation, sent a mass email inviting recipients to
one of two West Coast product demos for a new line
Am 3. Mai 1978 um 12.33 Uhr New Yorker Ortszeit verschickte Gary Thuerk eine „Massen-E-Mail“, die ihn später als „Vater des Spam“ berühmt machen sollte – aus verständlichen Gründen bevorzugt er selbst eine Würdigung als „Vater des E-Marketing“.
On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.
Published By: Microsoft
Published Date: Jul 07, 2016
Enable, protect, and manage mobile productivity
Protecting email and other corporate data on mobile devices—without bogging down workers—is one of today’s biggest challenges faced by IT pros today. With the massive, global proliferation of mobile devices, it can be a struggle to manage and secure these devices and your data, both on approved enterprise applications and shadow IT.
Download this free e-book to learn how to control the uncontrollable and create a solution that:
• Enables continuous management, so your employees are more productive.
• Offers threat protection, so you can detect abnormal user behavior, suspicious activities, known malicious attacks, and security issues right away.
• Guards against data leakage.
• Provides security after loss or theft of mobile devices.
• Helps protect your Microsoft Office email, files, and apps.
Skills and resources — these are the two elements that make up an attacker’s arsenal. An attacker, however, cannot set out to break security or even perform sophisticated attacks without finding weak points in a system first. Massive malware attacks, email-borne heists, hacked devices, and disrupted services — all of these require a vulnerability in the network, whether in the form of technology or people, in order to be pulled off.
Trend Micro has looked into the current and emerging threats, as well as the security approaches tailored for the landscape. Read on to find out how to make informed decisions with regard to the security focus areas that will figure prominently in 2018.
You feel the same pressures to secure your data as a massive corporation does, but without the massive budget. This white paper gives an overview of next-generation data protection and recovery options designed and priced for small and mid-sized business.
The average American worker sends more than 10,000 emails each year - for a company of 500, that's more than 5 million emails sent from your domain. That's 5 million brand impressions and clickable calls-to-action you could be missing out on. Employee email signatures are a massive marketing channel you've been missing out on. Here are 28 creative email signature examples used by some of the world's leading brands.
With email at the heart of businesses, security is a top priority. Mass spam and malware campaigns are no longer the only email security concern. Today, they are one part of a complex picture that includes other inbound threats and outbound risks.
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique
lifestyles, wants and needs.
Published By: 4Retail
Published Date: Nov 19, 2009
If you find yourself under the burden of mass emails and wasting valuable time sifting through volumes of unnecessary information, read on to find out why you are not alone and how you can change your working practices by looking to alternative ways of communicating.