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Published By: Oracle OMC     Published Date: Oct 26, 2018
Mobile Device and Audience Testing: Difference between mobile, web, and apps 4 steps to Shaping Mobile Experience The Nuts & Bolts of Testing 7 Ways to Speed Development Time for Your Tests
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Oracle OMC
Published By: TeamQuest     Published Date: Sep 04, 2014
Enterprise Holdings (EHI) is the corporate parent of Enterprise Rent-A-Car, Alamo Rent A Car, National Car Rental and Enterprise CarShare. With annual revenues of $16.4 billion and more than 78,000 employees, EHI and its affiliates own and operate almost 1.4 million cars and trucks. This makes it the largest car rental service provider in the world measured by revenue, employees and fleet.
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business metrics, automated forecasting, automated data collection
    
TeamQuest
Published By: LogMeIn     Published Date: Jun 13, 2012
Download this report today and learn how companies are leveraging live chat to drive measureable increases in the efficiency and effectiveness of their customer support organizations.
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live chat, customer support, customer service, customer satisfaction, online, digital, sales, ecommerce
    
LogMeIn
Published By: LogMeIn     Published Date: Jul 17, 2012
Based on a primary research eort with more than three hundred companies who are active BoldChat customers, this report takes a close look at how live chat is used and measured in support settings.
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logmein, white paper, technology, customer satisfaction, customer service, customer experience, live chat
    
LogMeIn
Published By: Tricentis     Published Date: Mar 13, 2018
In a case of “if you can’t measure it, you can’t manage it,” some software project failures occur because of a lack of traceability — that is, an incomplete record of documentation around software quality assurance efforts. The lack of traceability has a significant impact on QA testing effectiveness and meeting strategic goals. However, with optimal traceability, testing becomes more efficient and enables collaboration throughout the software development lifecycle, as well as between product owners and organization leaders.
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Tricentis
Published By: Commvault ABM Oct     Published Date: Jul 17, 2019
Your goal is high availability for the applications, databases, virtual machines (VMs), servers, and data that run your business. When access is lost or interrupted, recovery speed is critical, and must be measured in minutes and seconds, not hours of days. And if your backup and recovery strategy includes point solutions with limited coverage, legacy approaches that don't support today's modern technologies, or manual proc cesses that are time-consuming and complex, you may not be ready when disaster strikes.
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Commvault ABM Oct
Published By: Cranfield University     Published Date: Apr 01, 2015
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
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marketing value metrics, marketing metrics model, business goals and marketing, measuring marketing effectiveness
    
Cranfield University
Published By: Sage People     Published Date: May 04, 2018
How do you measure up as a business leader? As a business executive your time is incredibly valuable, right? And if you aren’t maximally time efficient or productive then you – and your business – will soon fall behind. It’s a fact of life in today’s highly-competitive digital marketplace. But how do you stem the flow of lost time? And how are other leaders making the most of this scarce resource so they can be as efficient, productive and valuable as possible? This report was produced specifically for the UK and Ireland (UK/I) region and is based on data gathered from real-world business leaders explaining how they perform tasks on a daily basis. In the report, we look at how business managers can step up from operational tasks and focus on work that will propel their business forward. We will: • Touch on the priorities of what could be termed ‘accelerated business leaders’: those
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Sage People
Published By: Sage People     Published Date: May 18, 2018
In some kinds of more traditional businesses the finance department tends to swallow as much data as is thrown at it but only outputs small, measured and curated amounts of insights periodically: “Here’s revenue vs target in the last quarter”. These are undoubtedly essential for proper business management, But periodic reports also mean it can be too late for the business to respond. It’s like driving by looking only in the rear-view mirror. Looking at what’s behind isn’t going to let you spot a sudden bend in the road! Essentially, the highly competitive and evolved business environment of today requires businesses to have proactive, indicative business metrics. Combined with more traditional metrics, these mean businesses have invaluable and complete insight in order to evaluate performance. Proactive, indicative business metrics are found across most successful businesses–and especially amongst C-suite employees. These people know that the benefits are proven. Analytics-driven execu
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Sage People
Published By: Citrix     Published Date: Jun 15, 2018
It used to be that you would build out your datacenter with all the right considerations in place, purchasing equipment that was sized to meet the needs of your organization for today and the near term future. Change used to be merely planning for capacity upgrades or network expansion, or migrating to the latest application version—or more simply put: things we could measure, control and manage. With the advent of the cloud, the rise in cyber-based threats, and the need to do more, faster, we’re witnessing a perfect storm that is making it more and more difficult for the enterprise to plan for change, and to maximize the investments that they make in their IT infrastructure today. This eBook will focus on considerations that you should make when deciding on an ADC solution that can not only survive these changes, but help create opportunities for innovation as the enterprise strives towards digital transformation. This guide will help you understand the changes that are currently unde
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Citrix
Published By: GoCardless     Published Date: Oct 08, 2019
With Strong Customer Authentication (SCA) coming into force on 14 September 2019 as the final part of PSD2, many online businesses are required to add additional security measures to large parts of their online payment experience. Key goals of SCA include reducing payment fraud and creating a safer payment experience for the customer.
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GoCardless
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Oracle OMC     Published Date: Nov 30, 2017
Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR). Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape? To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
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Oracle OMC
Published By: Epicor     Published Date: Aug 02, 2012
As the saying goes, what you can't measure, you can't manage. You may understand the importance of Key Performance Indicators (KPIs), but how do you measure them?
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kpi, transactional kpi, cost of goods dold, sales manager, pricing manager, sales staff, transactional kpi, financial kpi
    
Epicor
Published By: ESET     Published Date: Sep 21, 2012
Cyber-thieves are targeting smaller businesses, is yours next? Less IT staff and tight budgets make you a target. Get this critical tech brief to learn about four critical security counter measures.
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cybercrime, security, eset, defense, small business
    
ESET
Published By: CEB     Published Date: Sep 23, 2013
Global executives believe the key to delivering profitable growth is a 20% increase in staff productivity, above current levels. However, employees are stretched to their limit; 80% report increased workloads and 55% say they can no longer handle the resulting levels of stress. Effective talent measurement can improve performance and productivity across the workforce by placing the right people in the right roles, and identifying and nurturing those that are most likely to succeed.
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talent management, workforce management, workforce efficiency, talent management solutions, hr solutions, human resources
    
CEB
Published By: Oracle     Published Date: Apr 21, 2016
Download this report to find out how you can: - Measure and report on new value drivers - Accelerate decision-making - Leverage new technologies
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digital finance, business leaders, digital business, finance, data, asset management
    
Oracle
Published By: Adobe     Published Date: Oct 11, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
In our 39-criteria evaluation of customer analytics solutions providers, we identified the nine most significant ones — Adobe, AgilOne, IBM, Manthan, NGDATA, Salesforce, SAP, SAS, and Teradata — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Epicor     Published Date: May 01, 2018
We all know the wisdom of monitoring familiar key performance indicators (KPIs). Turns, gross margin return on investment (GMROI), sales, inventory measures, and other metrics will tell you how your business is faring—and that’s pretty important if you want to keep your hardware store in business. However, just staying in business isn’t enough in a rapidly evolving retail world, so achieving improved KPI results is essential. In this Epicor eBook, you’ll learn about eight easy-to-use tools that go beyond traditional KPIs to quickly improve business results, including: • Reviewing store-to-store sales • Identifying your top 100 items • Monitoring excess inventory • Viewing items with cost change and no retail change Learn more about these tools, and discover what else you can do to improve your KPI results by downloading this Epicor eBook. Download now and go beyond retail KPIs.
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retail analytics software, analytics on demand, kpi analytics software, retail kpi software, real time analytics, retail pos software, mobile pos, reporting software
    
Epicor
Published By: Infoblox     Published Date: Sep 09, 2014
DNS is a key part of enterprise networks but increasingly targeted by hackers. Traditional security measures such as next-generation firewalls or secure web gateways won’t shield your infrastructure from attacks. Learn how to protect your DNS today.
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infoblox_dns_firewall, infoblox_dns, infoblox_dns_server, infoblox_security, infoblox_dns_security, infoblox_security_device_controller, infoblox_dhcp_fingerprinting, infoblox_sdc
    
Infoblox
Published By: Oracle     Published Date: Jan 28, 2015
In the not-too-distant past, a retailer simply had store-level sales data, from which virtually all planning decisions were made. Today, retailers—from grocery to fashion—are bombarded with data that, with the right tools, can help them gain actionable insight into shoppers’ behavior across channels. In this white paper Oracle Retail explains how retailers can accurately measure consumer interest in specific merchandise and apply that knowledge from one channel to the next, thoroughly understand the implications of promotions on specific customers and customer segments, price on product performance, plan channel-specific assortments accordingly, and coordinate the supply chain processes to ensure execution of the cross channel plan.
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Oracle
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