Published By: BetterUp
Published Date: Mar 06, 2019
As HR investments become more data-driven, coaching must deliver on its ROI evidence gap. At BetterUp, we’ve created a model that can effectively measure the impact of coaching on the bottom line. Learn how coaching ROI has been measured in the past, and why these methods are flawed. Discover which inputs are factored into our ROI algorithm and you can map the ROI of coaching to tangible business results.
Published By: Marketo
Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate?
44% of qualified marketers have NO idea.
If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify.
Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about:
How Measurement Builds Respect and Accountability
Planning for Marketing ROI
A Framework for Measurement
Marketing Performance Measurement
The Art of Forecasting
Implementation: Team, Tactics, Technology
Download the comprehensive 88-page guide and start taking your marketing to the next level.
Published By: SumTotal
Published Date: May 24, 2013
The Value Matrix is based on functionality and usability, the two core measures that Nucleus has found indicate an application’s ability to deliver initial ROI and, ultimately, maximum value over time. Leaders, Experts, Facilitators, and Core Providers are identified in this matrix.
Discover how the current workforce management providers stack up in this streamlined and concise evaluation.
Many organizations report the need to upgrade their core HR systems within the next three years. How will organizations measure the return on investment (ROI) of their new HR solution? Learn how to measure ROI, taking into account improvements like an agile, more productive workforce, increased engagement, greater data insight and cost savings.
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time.
There are a number of attribution principles that still confuse marketers:
• Why is attribution a process and not an end state?
• Why is making small steps forward really better than doing nothing?
• Why does the perfect attribution model not exist?
• What makes attribution an ROI investment and not a cost center?
With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
The shift to value-based care means that healthcare organizations should expand their concept of return on investment (ROI) to include the ability of solutions to increase efficiency and contain healthcare costs. Data analytics and automation capabilities have become important tools for providers aiming to maximize value-based payments. Learn from this whitepaper about the best ways for healthcare organizations to measure health IT ROI in the value-based environment, including specific examples of how certain providers are approaching this challenge.
Published By: BetterUp
Published Date: Dec 05, 2018
"As HR investments become more data-driven, coaching must deliver on its ROI evidence gap. At BetterUp, we’ve created a model that can effectively measure the impact of coaching on the bottom line.
Download our paper to learn:
- How coaching ROI has been measured in the past, and why these methods are flawed
- Which inputs are factored into our ROI algorithm
- How we map the ROI of coaching to tangible business results"
Published By: Seismic
Published Date: May 24, 2019
Has your content marketing strategy hit a plateau?
It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute).
Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing.
Other topics discussed:
? Creating personalized content that's relevant to the sales process
? Ensuring content on all platforms is new, refreshed and organized
? Most effective analytics for measuring content ROI
Published By: InMoment
Published Date: Oct 14, 2019
R O I : T H E H O LY
GRAIL OF CX
Return on Investment (ROI) is the holy grail of customer (CX), employee
(EX) and market (MX) experiences. Every practitioner wants to prove it’s
real, but the quest to find it can be fraught with peril and, in the end, many
businesses end up believing it’s completely fictional.
This ebook will delve into the mysteries of the financial impact of experience
programs and how you can implement and measure experience initiatives
designed to deliver ROI.
Why is the ROI of experiences so hard to establish? The answer is twofold:
1. ROI is not a single number; it’s wide-ranging and can be found in any
part of the enterprise.
2. Many businesses focus too much on the end goal (ROI), but fail to establish a program with the necessary elements required for success.
Gain a clear understanding of what workforce analytics are and how they are integral for strategic planning to support your company's overall strategies from the creators of Human Resource Executive's 2010 Top Product, Aquire InSight.
Near-perfect inventory visibility is critical to transforming the customer experience and competing in the retail revolution. Yet inventory accuracy across retail sectors hovers at around 60%. That shortfall causes retailers to lose out on potential sales and puts customer loyalty at risk.How do retailers address this issue? RFID—or radio frequency identification—is 10 times more efficient at cycle counting and can increase inventory accuracy across the supply chain by up to 99.5%, enabling retailers to truly compete in the highly competitive omnichannel world. Launch a successful RFID technology pilot program in your retail operation with our free How-to Guide: Five Steps to Piloting RFID for Unprecedented Inventory Visibility. This guide takes you from Step 1 (a KPI checklist) to Step 5 (execution and monitoring), so you can launch a pilot program and effectively measure its ROI before moving to full deployment. Download the free Guide today.
Published By: Marketo
Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.
Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Published By: Bizible
Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
Based on the Forrester Total Economic Impact (TEI) methodology, frameworks and interviews, Forrester Consulting, in this commissioned study for Progress, measured the total economic impact and potential ROI that using Progress Actional delivered in monitoring and managing the CRM system of a leading media and entertainment services provider.
Published By: Webtrends
Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
In a world where just about everything is expected to be measured for the sake of ROI, the expression “time is money,” has become even more meaningful. As such, cloud computing—which enables collaboration among teams in real time—has become an expectation as a means of work e?ciency and in fostering ?exible work locations and times, particularly
The 9-to-5 work culture is ancient history. In its place is an “always on,” collaborative work culture enabled by hardware, software, mobile apps and the cloud.
In this whitepaper, we examine ?ve cultural shifts that are moving work and the workforce beyond the o?ce and traditional work-day hours to a system in which we can truly begin to say, “We are our work.”
This on-demand webcast from IDC and VMware will provide both quantitative measurement of the business value -- defined as the expected ROI -- and qualitative analysis associated with the use of VMware View.
Published By: Engagio
Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics.
Great Marketing, Great Marketing Analytics
Account Based Analytics Are Different
3 Styles of ABM
A Framework for ABM Measurement
Journey and ROI Analytics
6 Attribution Models
The New Metrics for ABM
The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
Published By: AcquireWeb
Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.