Published By: BzzAgent
Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
Effectively measure the ROI of your social media marketing so you can optimize it.
• Strategies for effective social ROI measurement
• How to adapt measurement to your social strategy
• Tools to optimize the ROI of your social marketing