Published By: Dell EMC
Published Date: Aug 06, 2018
When buying a workstation, price-performance matters. But it’s not the only
consideration. Also important is aligning features and capabilities with user
applications and workloads. So are system optimization, expandability and
support. While many buyers — especially in graphics, video and multimedia
fields — might consider Apple’s iMac, iMac Pro and MacBook Pro models
best suited to their needs, they may be selling themselves short in many
ways. This paper provides a checklist for buyers to compare Apple’s newest
high-end offerings with the latest Dell Precision workstations.
Published By: Dell EMC
Published Date: Feb 14, 2019
When buying a workstation, price-performance matters. But it’s not the only consideration. Also important is aligning features and capabilities with user applications and workloads. So are system optimization, expandability and support. While many buyers — especially in graphics, video and multimedia fields — might consider Apple’s iMac, iMac Pro and MacBook Pro models best suited to their needs, they may be selling themselves short in many ways. This paper provides a checklist for buyers to compare Apple’s newest high-end offerings with the latest Dell Precision wokstations.
Download this guide from Dell and Intel® to learn more.
Intel Inside®. Powerful Productivity Outside.
How are you perceived by your customers? In this age, on social media, your buyers are posting their opinions about your products and services. To better serve them, build your brand, and protect your position. How do you listen and understand?
In the era of social media, social selling isn’t a revolution — it’s just common sense. Today’s highly informed buyers need salespeople who can provide relevant knowledge and help them tackle business challenges. Social selling practices will enable your reps to connect with prospects at the right time, with the right information, and close deals fast.
The business impact of social media is undeniable. No longer confined to marketing, successful organizations rely on social media to create and nurture relationships, company-wide. But which enterprise social relationship platform is right for you?
Get the information you need to make an informed decision in the Buyers’ Guide: Evaluating Enterprise Social Relationship Platforms.
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
Today’s modern buyer has unlimited access to information and connections right at their fingertips, at all times, through social media. According DemandGen, 77% of buyers won’t even speak with sales until they have performed their own research online. Sales teams that are succeeding in this new era are reaching these buyers earlier in the process through social selling.
This guide will give you what you need to get your sales team ready to master social selling — in just 2 minutes a day.
Published By: Curalate
Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?"
In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages.
Discover how you can:
- Collect thousands of images about your brand that Instagrammers are already sharing
- Turn website browsers into buyers by linking user images to product pages
- Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR)
Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
The need for social media intelligence (SMI) has increased during recent years as social media adoption rates and the number of social media sites that b-to-b organizations must track have grown. Organizations require reliable SMI tools to discover, monitor and make sense of social signals being sent by buyers, customers, influencers and even competitors.
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals.
Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers.
Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust.
To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.