We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
As the global leader for on-demand software for real-time reputation management, MediaVantage provides complete visibility into global reputation. It enables communicators to securely align team members, plan the synchronized delivery of messages, and engage with stakeholders through traditional and social media channels.
Social media has evolved from a platform designed for personal interaction to a powerful business communications tool. Our latest white paper looks at how social media can benefit your organization and how you can make it work for you.
An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.
Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.