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Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: Workplace by Facebook     Published Date: Jun 24, 2019
From Internal Communications to Internal Connections. It’s time to stop thinking about delivering internal communications and start thinking about creating internal connections. When people are connected, you can deliver a truly effective comms strategy that enables collaboration, builds culture and gets the right message to the right people at the right time. 77% of Comms leaders agree that their company is more efficient when people are more connected. 79% believe that building meaningful relationships at work is important. This guide will walk you through a 9-step strategy for creating connected communications in your organization with ease and speed. Download now to find out more.
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Workplace by Facebook
Published By: Acoustic     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Acoustic
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Proofpoint     Published Date: May 30, 2018
Email fraud is rife – business email compromise (BEC) is costing companies billions, and consumer phishing is at an all-time high. The majority of these email attacks are also preventable. Utilising the power of email authentication, Email Fraud Defence protects your organisation from all phishing attacks that spoof trusted domains. Visibility of who is sending email across your email ecosystem allows you to authorise all legitimate senders and block fraudulent emails before they reach your employees, customers and business partners. Protect your email ecosystem from today’s advanced email threats including business email compromise (BEC) and consumer phishing. Proofpoint Email Fraud Defence gives you the visibility, toolset and services needed to authorise legitimate email senders and block fraudulent messages before they reach the inbox.
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Proofpoint
Published By: Symantec.cloud     Published Date: Aug 03, 2011
Cloud-based archives offer the cost savings, ease of use, and scalability of the cloud coupled with best-of-breed security from a trusted provider for defensibly handling high-risk enterprise data. Download this whitepaper to find out more now!
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messagelabs symantec hosted services, best practices, financial services compliance, archiving, security, saas
    
Symantec.cloud
Published By: Symantec.cloud     Published Date: Aug 03, 2011
This whitepaper will provide you with a better understanding of why more users are working outside of the traditional offices, why that is a challenge for it departments and why cloud-based management is ideal for mobile workers.
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symantec.cloud, symantec, symanteccloud.com, messagelabs, messagelabs.com, cta, converged threat analysis, email security
    
Symantec.cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
Account-based marketing (ABM) is the latest strategy those folks are trying to sell you. But with ABM, there’s one key difference: ABM isn’t a new, unproven idea; it’s a new way of combining proven fundamentals to help B2B marketers (you guessed it) reach the right prospect, at the right time, with the right message. Only this time, it really works.
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Oracle OMC
Published By: MessageLabs     Published Date: May 28, 2008
So-called "redirector" or "search engine" spam emerged in late 2007 and has now grown into a significant threat to businesses. In this new MessageLabs whitepaper, learn about the latest spammer ploy to get dangerous links past traditional defenses, and how MessageLabs delivers a proven, cost-effective solution.
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spam, anti-spam, anti spam, email security, trojan, hacker, messagelabs, message labs
    
MessageLabs
Published By: MessageLabs     Published Date: May 28, 2008
Whether its spyware hidden amidst a seemingly innocuous download, a “spoofed” social networking identity, or phishing emails that gain access to valuable information, web and email-based security threats are more advanced and more covert than ever before. Learn how MessageLabs integrated web and email security services protect your business.
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MessageLabs
Published By: MessageLabs     Published Date: Aug 29, 2008
Unmanaged employee use of email and the web can subject any organization to costly risks including litigation, regulatory investigations and public embarrassment.  Download this guide and learn how to deploy clearly written Acceptable Usage Policies (AUPs) for email and web usage, supported by employee training and enforced by proven technology solutions.
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messagelabs, compliance, email policies, policy, enforce policy
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 17, 2008
Social and business networking sites are changing the way people talk online. Sites like Facebook, MySpace and Bebo help friends stay in touch while LinkedIn and Plaxo mainly connect business users. They are very popular but present new challenges to IT managers. They seem to have come out of nowhere. For example, Facebook currently has 70m users, 40% of which are located in the US.  The rapid growth of such sites is part of the problem. Companies risk being caught off guard.  Learn how to protect your business from threats posed by online social networking in this 7 Step Guide for IT Managers.
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web security, internet security, social networking, facebook, myspace, my space, social, messagelabs
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 22, 2008
In this whitepaper, get a detailed look at dangerous robot networks or “botnets,” such as Sobig, StormWorm and MayDay. Understand how their creators are constantly evolving these threats to prevent detection by traditional forms of security. Finally, learn how the MessageLabs solution provides unique protection against botnets.
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botnet, bot, messagelabs, email security, malware, virus
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 25, 2008
According to recent surveys, employee social networking is growing rapidly. Learn the pros and cons of employee social networking, from creating business development opportunities to just goofing off. Also, learn how social networking is raising new challenges for enterprise security, and the distinct advantages of implementing MessageLabs Web Services.
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messagelabs, social networking, facebook, myspace, bebo, orkut, perfspot, friendster
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 25, 2008
A close look at the data provides a clear picture of how spammers vary their tactics to overwhelm traditional corporate email defenses, through changes in duration, frequency and intensity among others. This whitepaper will help you understand these threats to your business, and how MessageLabs provides a unique solution.
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messagelabs, spam, data analyst, traffic, trends, anti-spam
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 25, 2008
In order to better understand where spyware is going, or more importantly, where it’s evolved from, we actually need to wind the clock back a lot further than may be first imagined; in fact, over fifteen years. If we look at the embryonic stages of the anti-virus industry, around sixteen years ago there were the first boot-sector viruses. It has taken this time for viruses as we’ve traditionally known them to evolve towards the more commercially viable, or intellectual-property-theft status that we now associate with contemporary viruses, a fact not realized by many. This whitepaper goes in-depth to discuss the history of spyware and its evolving future.
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messagelabs, spyware, viruses, botnets, microsof, browser helper object, web threats, malware
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 25, 2008
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} The "pump 'n' dump" stock scam has been around a long time. Learn how Internet criminals are perfecting it, and how MessageLabs offers superior protection.
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messagelabs, stock, spam, pump ‘n’ dump, fraud, dul blocklist protection
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 25, 2008
In the underground digital economy, thousands of criminals conduct business in excess of $100 billion. In this whitepaper you’ll learn more about this highly specialized marketplace, and how it generates powerful tools to steal victims’ identities. You’ll also see why MessageLabs unique proprietary technology helps to disrupt this activity.
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messagelabs, malware, trojans, spyware, viruses, dot.com, fraud, botnet
    
MessageLabs
Published By: MessageLabs     Published Date: Sep 25, 2008
The Internet has proven to be a vital communications medium for worldwide commerce, but as an open and unprotected global network it can also present a wide range of threats that can cripple any business organization. Several years ago, most Internet threats were relatively benign examples of a young adolescent’s technical expertise but over time they have evolved into increasingly sophisticated domestic and foreign attacks that are designed to capture financial, personal, or strategic business information. Threats now come in the form of deliberately malicious acts, and exploitative opportunities for hackers and/or organized crime. The impact is serious, and the landscape of victims is getting broader every day. In response, no organization can afford to have its networks remain unprotected.
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messagelabs, online threats, security, small & medium businesses, email spam, viruses, trojan horses, worms
    
MessageLabs
Published By: MessageLabs     Published Date: Oct 15, 2008
Failure to strategically manage email can be costly for any businesses. Learn about the risks of poor email management, and how to implement a comprehensive, best practices-based email retention policy.  Enforce your policy by implementing MessageLabs Managed Email Archiving Service to minimize email risks and maximize compliance with organizational, legal, and regulatory rules.  
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messagelabs, email retention, archiving, risk, compliance
    
MessageLabs
Published By: Bronto     Published Date: May 31, 2018
We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites. What you'll learn: • How effectively brands are using customer data to nudge them back onto the purchase path. • How triggered messages can better engage customers and keep them coming back. • How browse and cart recovery can rescue revenue that would otherwise be lost.
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revenue, email, internet, retailer, website
    
Bronto
Published By: Kaon     Published Date: Jul 29, 2011
Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.
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kaon, products, problem solving, resolution, virtual product model, sales demonstration, product roadshows, multi-channel marketing
    
Kaon
Published By: LogMeIn     Published Date: Jul 11, 2016
Cette liste succincte met en avant les bonnes pratiques à l’attention des Agents susceptibles d’aider votre entreprise à atteindre ses objectifs d’excellence.
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live chat, customer service, customer support, live chat success, best practices for agents
    
LogMeIn
Published By: LogMeIn     Published Date: Jul 12, 2016
Cette liste succincte met en avant les bonnes pratiques à l’attention des Agents et Administrateurs susceptibles d’aider votre entreprise à atteindre ses objectifs d’excellence.
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live chat, customer service, customer support, live chat success, best practices for agents and admins
    
LogMeIn
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
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marketing, facebook, engagement, reach, social media, advertising, social media campaigns
    
Wildfire Interactive
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